About Picard Surgelés
Picard Surgelés is a Consumer company based in Fontainebleau (France) founded in 1973. Frozen food products are retailed across Europe by Picard Surgelés. Picard Surgelés has raised $486.65 million across 2 funding rounds from investors including Aryzta and Astorg. Its website picard.fr draws about 3.4 million monthly visits. Picard Surgelés offers products and services including Frozen Meals, Online Delivery, Frozen Vegetables, and Promotional Items. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include Yogurt Factory, Senoble and Avi Charente.
Company details
Picard Surgelés was founded in 1973 and is headquartered in Fontainebleau, France, where frozen food retailing operations are conducted. A variety of products, including unprocessed meat, fish, seafood, fruits, vegetables, bakery items, ready-made meals, desserts, and ice cream, are offered through 950 stores. These outlets are located in France, Italy, Belgium, Sweden, and Switzerland, with marketing efforts extended throughout Europe.
- Total Equity Funding$486.65M (USD)
in 2 rounds
- Latest Funding Round$486.65M (USD), Private Equity Round
Jun 2015
- InvestorsAryzta
& 1 more
Products & Services of Picard Surgelés
Picard Surgelés offers a comprehensive portfolio of products and services, including Frozen Meals, Online Delivery, Frozen Vegetables, and Promotional Items.
Ready-to-eat frozen meals for quick and convenient dining.
Home delivery of frozen products and groceries ordered online.
Variety of frozen vegetables for everyday cooking needs.
Discounted products like meals and desserts during sales.
Apps and channels of Picard Surgelés
Picard Surgelés publishes 1 mobile app with over 1M+ downloads; its YouTube channel Picard Surgelés has 16.9K subscribers and 30 videos.
Videos from Picard Surgelés
The most watched videos on Picard Surgelés's YouTube channel, Picard Surgelés (16.9K subscribers). Click a video to play it here.
More on Picard Surgelés.
Funding Insights of Picard Surgelés
Picard Surgelés has successfully raised a total of $486.65M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $486.65 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $486.65M
- Total Rounds 2
- Last Round Private Equity Round — $486.65M
- Investors Count 2
All 2 funding rounds of Picard Surgelés with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $486.65M | Private Equity Round | – | Aryzta | – |
| Jun 2001 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Picard Surgelés
Picard Surgelés has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Aryzta and Astorg.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Astorg is engaged in private equity investment management. | astorg.com | Paris, France | ||
Bakery products are supplied B2B by Aryzta across multiple continents. | 2008 | aryzta.com | Zurich, Switzerland |
Investor details for Picard Surgelés
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People of Picard Surgelés
3 people are tracked at Picard Surgelés (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Anabel Soares | International And Partnerships Director | Leadership |
Gabriela Agnello Gonzalez | International Business Development Manager | Team |
Martina Kristofcakova | Senior International Key Account Manager | Team |
Complete people profiles for Picard Surgelés
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Timeline of Picard Surgelés
3 dated milestones of Picard Surgelés across 42 years, from founding to its latest funding, stage changes and deals.
- Founded Picard Surgelés is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round, of $486.6M.
Competitors of Picard Surgelés
Picard Surgelés has 3 listed competitors in our database. They include Yogurt Factory, Senoble and Avi Charente.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yogurtfactory.fr | 2011 | Paris, France | A chain of cafes is operated to offer various yogurts. | |||
| senoble.com | 1921 | Paris, France | Dairy desserts and cakes are produced and supplied by Senoble. | |||
| avi-charente.fr | 1921 | Aytre, France | Provides processing services for refrigerated rice pudding and other desserts. |
Detailed competitors of Picard Surgelés
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Web traffic of Picard Surgelés
The website of Picard Surgelés (picard.fr) receives about 3.4M visits a month and ranks #7,528 among all websites worldwide, #185 in Food and Drink.
- Monthly visits3.4M
▼ 36.9% vs previous month
- Unique visitors2.5M
per month
- Global rank#7,528
among all websites
- Category rank#185
Food and Drink · Food and Drink
- Bounce rate37%
- Pages per visit6.4
- Average visit3 min 59 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Picard Surgelés. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thiriet.com | thiriet.com | 100% | #68,802 | – | |
carrefour.fr | carrefour.fr | 76% | #1,388 | – | |
toupargel.fr | toupargel.fr | 75% | #8,128,240 | – | |
| biocoop.fr | 71% | 557.2K | #76,480 | View details | |
| nespresso.com | 71% | 16.2M | #2,307 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Picard Surgelés
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Related news about Picard Surgelés
Complete news archive for Picard Surgelés
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Frequently Asked Questions about Picard Surgelés
Picard Surgelés was founded in 1973 and raised its 1st funding round 28 years after it was founded.
Picard Surgelés is headquartered in Fontainebleau, France. It is registered at Fontainebleau, Ile-de-france, France.
Picard Surgelés is a funded company, having raised a total of $486.65M across 2 funding rounds to date.
Picard Surgelés was founded in 1973 and is headquartered in Fontainebleau, France, where frozen food retailing operations are conducted. A variety of products, including unprocessed meat, fish, seafood, fruits, vegetables, bakery items, ready-made meals, desserts, and ice cream, are offered through 950 stores. These outlets are located in France, Italy, Belgium, Sweden, and Switzerland, with marketing efforts extended throughout Europe.
Picard Surgelés's top competitors include Yogurt Factory, Senoble and Avi Charente.
Picard Surgelés offers Frozen Meals, Online Delivery, Frozen Vegetables, and Promotional Items.
Yes. Picard Surgelés publishes Picard - Courses & Recettes, with over 1 million downloads.
The website of Picard Surgelés receives about 3.4 million visits a month and ranks #7,528 among all websites worldwide.