About Pick U
Pick U is a company based in Tokyo (Japan) founded in 2022 by Kota Kawaii. Pick U has raised $2.46 million across 2 funding rounds from investors including Vector Inc, XTech Ventures and HIRAC FUND. Pick U operates in a competitive market with competitors including Amazon, Milleporte, Locondo, Luxa and Nissen, among others.
- Headquarter Tokyo, Japan
- Founders Kota Kawaii
- SectorsRetail
- Email••••••••
- Website pickyou.co.jp/en-us
- Social X Instagram YouTube Threads
- Total Equity Funding$2.46M (USD)
in 2 rounds
- Latest Funding Round$1.54M (USD), Seed
Apr 2025
- InvestorsVector Inc.
& 8 more
Apps and channels of Pick U
its YouTube channel Pickyou has 2.04K subscribers and 1 videos.
Videos from Pick U
The most watched videos on Pick U's YouTube channel, Pickyou (2.04K subscribers). Click a video to play it here.
More on Pickyou.
Funding Insights of Pick U
Pick U has successfully raised a total of $2.46M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.54 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.46M
- Total Rounds 2
- Last Round Seed — $1.54M
- First Round $923,209
(Apr 2024)
- Investors Count 9
All 2 funding rounds of Pick U with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $1.54M | Seed | – | – | |
| Apr 2024 | $923,209 | Seed | – | – |
9 investors in total: 7 institutional and 2 angel.
Investors in Pick U
Pick U has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Vector Inc, XTech Ventures and HIRAC FUND.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture capital firm focused on seed and early-stage startups. | 2018 | xtech-ventures.co.jp | Tokyo, Japan | |
- | – | hirac.co.jp | - | |
Hiroshima Venture Capital is engaged in venture and private equity investments. | 1995 | h-vc.co.jp | Hiroshima, Japan | |
Venture capital firm investing in biotech, adtech sectors | – | nissay-cap.co.jp | Chiyoda City, Japan | |
- | – | smbc-vc.co.jp | - | |
- | – | wrule.vc | - | |
Public relations and communications services are provided across Asia. | 2013 | vectorinc.co.jp | Tokyo, Japan | |
YN Yo Nagami | Angel investor focusing on Indian startups, based in Japan and India. | – | unknown_401ab16ef67c4fdb8 | - |
SM S M | - | – | unknown_51fec71137524dfe9 | - |
Investor details for Pick U
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pick U
1 people are tracked at Pick U (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kota Kawaii | Co-Founder | Leadership |
Complete people profiles for Pick U
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pick U
3 dated milestones of Pick U across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Pick U is founded.
- Funding First funding round of $923K.
- Funding Latest funding round, Seed, of $1.5M.
Competitors of Pick U
Pick U operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amazon, Milleporte, Locondo, Luxa and Nissen, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| milleporte.com | 2010 | Tokyo, Japan | $27M | – | Membership-based online retail of multi-category consumer products is provided. | |
| locondo.jp | 2010 | Tokyo, Japan | $20.96M | – | Fashion products are retailed online by Locondo. | |
| luxa.jp | 2010 | Tokyo, Japan | $13.9M | – | E-commerce platform for multi-category products using flash sales | |
| nissen.co.jp | 2007 | Kyoto, Japan | – | – | Women's fashion, beauty, and interior products are retailed online. | |
| felissimo.co.jp | 1965 | Kobe, Japan | – | – | Various consumer products are retailed online across multiple categories. | |
| museco.jp | 2012 | Tokyo, Japan | $3.4M | – | Fashion for young Japanese women | |
| world.co.jp | 2005 | Shinagawa, Japan | – | – | Multi-brand casual clothing and accessories are retailed online. |
Detailed competitors of Pick U
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pick U
The website of Pick U (pickyou.co.jp) receives about 34.8K visits a month.
- Monthly visits34.8K
▼ 4.6% vs previous month
Websites whose visitors overlap most with Pick U. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
droptokyo.com | droptokyo.com | 100% | – | #1,399,008 | – |
| readytofashion.jp | 89% | 195.4K | #204,070 | View details | |
2ndstreet.jp | 2ndstreet.jp | 76% | – | #4,468 | – |
Similar companies to Pick U
10 companies that operate in the same segment as Pick U (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Pick U
Pick U was founded in 2022 and raised its 1st funding round 2 years after it was founded.
Pick U is headquartered in Tokyo, Japan. It is registered at Tokyo, Tokyo, Japan.
Pick U is a funded company, having raised a total of $2.46M across 2 funding rounds to date. The company's 1st funding round was a Seed of $923.21K, raised on Apr 2024.
Pick U was founded in 2022 and is based in Tokyo, Japan. An online marketplace is operated for second-hand fashion products, with a catalog that encompasses shirts, jackets, hoodies, sweatshirts, leggings, shorts, footwear, headwear, and additional categories. Transactions are facilitated digitally for buyers and sellers in the resale sector.
Pick U has 9 investors. Key investors include Vector Inc, XTech Ventures, HIRAC FUND, Hiroshima Venture Capital, and Yo Nagami.