About Picky
Picky is a company based in Seoul (South Korea) founded in 2020 by Jihong Lee was acquired by Craver in January 2022. It operates as a Affiliate Model. Picky has raised $1.3 million across 1 funding round from investors including Craver, NLVC and Klim Ventures. Picky offers products and services including K-Beauty Product Curation.
Products & Services of Picky
Picky offers a comprehensive portfolio of products and services, including K-Beauty Product Curation.
Korean beauty products are curated for community discovery.
Apps and channels of Picky
Picky publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Picky has 7.28K subscribers and 30 videos.
Videos from Picky
The most watched videos on Picky's YouTube channel, Picky (7.28K subscribers). Click a video to play it here.
More on Picky.
Funding Insights of Picky
Picky has successfully raised a total of $1.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.3 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.3M
- Total Rounds 1
- Last Round Seed β $1.3M
- First Round $1.3M
(Jan 2021)
- Investors Count 3
All 1 funding rounds of Picky with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $1.3M | Seed | β | Northern Light Venture Capital |
4 investors in total: 4 institutional.
Investors in Picky
Picky has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Craver, NLVC and Klim Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of early stage venture capital focused on technology companies | – | nlvc.com | Menlo Park, United States | |
Venture capital firm investing in and partnering with innovative startups globally. | 2020 | klimvc.com | Seoul, South Korea | |
Offers beauty brands, content creation, and commerce for skincare and wellness. | 2010 | wishcompany.net | Seoul, South Korea | |
Multi-category skin care products are developed and distributed by Craver. | 2014 | cravercorp.com | Seoul, South Korea |
Investor details for Picky
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Picky
5 people are tracked at Picky (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Jihong Lee | Co-Founder & CEO | Leadership |
Sofia Lee | Director | Leadership |
Nicole Yamamoto | Art Director | Leadership |
Inmo Ku | US Director | Leadership |
Wonshin Lee | Consultant | Team |
Complete people profiles for Picky
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Picky
3 dated milestones of Picky across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Picky is founded.
- Funding First funding round of $1.3M.
- Exit Acquired by Craver.
Web traffic of Picky
The website of Picky (gopicky.com) receives about 152.9K visits a month.
- Monthly visits152.9K
▲ 3.2% vs previous month
Websites whose visitors overlap most with Picky. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cinddie.com | cinddie.com | 100% | – | #13,594,091 | β |
 melissabeautylab.wordpress.com | melissabeautylab.wordpress.com | 98% | – | – | β |
mycolor.kr | mycolor.kr | 97% | – | #468,287 | β |
thesummerstudy.com | thesummerstudy.com | 96% | – | #939,279 | β |
theskincarelibrary.com | theskincarelibrary.com | 95% | – | #1,097,385 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Picky
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Picky
Complete news archive for Picky
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Picky
10 companies that operate in the same segment as Picky (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Picky
Picky was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Picky is headquartered in Seoul, South Korea.
Jihong Lee is the current CEO of Picky. They have also founded this company.
Picky is a funded company, having raised a total of $1.3M across 1 funding round to date. The company's 1st funding round was a Seed of $1.3M, raised on Jan 2021.
Korean beauty products are curated and discussed on Pickys platform. A community-driven approach is adopted to help users discover skincare and makeup through honest reviews, discussion boards, and ingredient analyses. Product testing events are organized to engage users. The focus is placed on K-Beauty trends across sectors like cleansers, moisturizers, and sun care. Collaboration with creators and brands is facilitated for campaigns and PR packages.
Picky offers K-Beauty Product Curation.
Picky has 4 investors. Key investors include Craver, NLVC, Klim Ventures, and Wish Company.
Picky operates through Jivaka Care.
Yes. Picky was acquired by Craver in January 2022.
Yes. Picky publishes Picky - Beauty Community and 1 more app, with over 100,000 downloads.
The website of Picky receives about 153 thousand visits a month.