About Picky
Picky is a company based in Seoul (South Korea) founded in 2020 by Jihong Lee was acquired by Craver in January 2022. It operates as a Affiliate Model. Picky has raised $1.3 million across 1 funding round from investors including Craver, NLVC and Klim Ventures. Picky offers products and services including K-Beauty Product Curation.
- Headquarter Seoul, South Korea
- Founders Jihong Lee
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Jivaka Care
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Products & Services of Picky
Picky offers a comprehensive portfolio of products and services, including K-Beauty Product Curation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Korean beauty products are curated for community discovery.
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Funding Insights of Picky
Picky has successfully raised a total of $1.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.3 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.3M
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First Round
First Round
(13 Jan 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Seed - Picky | Valuation | Northern Light Venture Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Picky
Picky has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Craver, NLVC and Klim Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of early stage venture capital focused on technology companies
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Founded Year | Domain | Location | |
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Venture capital firm investing in and partnering with innovative startups globally.
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Founded Year | Domain | Location | |
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Offers beauty brands, content creation, and commerce for skincare and wellness.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Picky
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Picky
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Picky Comparisons
Competitors of Picky
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Picky
Frequently Asked Questions about Picky
When was Picky founded?
Picky was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Picky located?
Picky is headquartered in Seoul, South Korea.
Who is the current CEO of Picky?
Jihong Lee is the current CEO of Picky. They have also founded this company.
Is Picky a funded company?
Picky is a funded company, having raised a total of $1.3M across 1 funding round to date. The company's 1st funding round was a Seed of $1.3M, raised on Jan 13, 2021.
What does Picky do?
Korean beauty products are curated and discussed on Pickys platform. A community-driven approach is adopted to help users discover skincare and makeup through honest reviews, discussion boards, and ingredient analyses. Product testing events are organized to engage users. The focus is placed on K-Beauty trends across sectors like cleansers, moisturizers, and sun care. Collaboration with creators and brands is facilitated for campaigns and PR packages.
What products or services does Picky offer?
Picky offers K-Beauty Product Curation.
Who are Picky's investors?
Picky has 4 investors. Key investors include Craver, NLVC, Klim Ventures, and Wish Company.