About Picnic
Picnic is a company based in Helsinki (Finland) founded in 1991 was acquired by Sentica in May 2019. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Picnic offers products and services including Fresh Sandwiches, Baked Potatoes, and Salads. Picnic operates in a competitive market with competitors including YUM! Brands, dNTech, ravintola Harald, Arnolds and Sake Sushi, among others.
- Headquarter Helsinki, Finland
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Picnic Finland Oy
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Products & Services of Picnic
Picnic offers a comprehensive portfolio of products and services, including Fresh Sandwiches, Baked Potatoes, and Salads. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Fresh sandwiches are prepared daily for quick meals.
Baked potatoes are offered as convenient meal options.
Salads are provided as healthy and fresh choices.
Funding Insights of Picnic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Picnic
Picnic has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Sentica. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Sentica is engaged in private equity investments in Finland.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Picnic
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Picnic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Picnic Comparisons
Competitors of Picnic
Picnic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YUM! Brands, dNTech, ravintola Harald, Arnolds and Sake Sushi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Restaurants chains
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| domain | founded_year | HQ Location |
Electronic repairs, robotic lawn mower maintenance, and custom battery building services.
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| domain | founded_year | HQ Location |
Restaurant specializing in meat dishes is owned and operated.
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| domain | founded_year | HQ Location |
Cafes are owned and operated by Arnolds in Finland.
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| domain | founded_year | HQ Location |
Authentic Japanese sushi production and sales using fresh ingredients in Tallinn.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Picnic
When was Picnic founded?
Picnic was founded in 1991.
Where is Picnic located?
Picnic is headquartered in Helsinki, Finland.
What does Picnic do?
Picnic is managed as a quick-service restaurant chain across Finland, with approximately 40 locations in over 15 cities from Helsinki to Rovaniemi. The company is focused on providing fast, fresh, and delicious meals such as sandwiches, baked potatoes, and salads, prepared on-site since 1991. Solutions are tailored for individual customers and businesses, including catering for events and meetings with delivery options. The sector primarily served is hospitality, emphasizing convenience and quality in food service.
Who are the top competitors of Picnic?
Picnic's top competitors include YUM! Brands, Arnolds and ravintola Harald.
What products or services does Picnic offer?
Picnic offers Fresh Sandwiches, Baked Potatoes, and Salads.
Who are Picnic's investors?
Picnic has 1 investor. Key investors include Sentica.