About Picnic
Picnic is a company based in Amsterdam (Netherlands) founded in 2015 by Daniel Gebler, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen, Gerard Scheij, and Michiel Muller. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Picnic has raised $1.98 billion across 6 funding rounds from investors including ABN AMRO, Gates Foundation and EDEKA. Picnic offers products and services including Online Grocery Shopping and Recipe Suggestions. Picnic operates in a competitive market with competitors including Deliveroo, Glovo, JOKR, Delivery Hero and Getir, among others.
- Headquarter Amsterdam, Netherlands
- Founders Daniel Gebler, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen, Gerard Scheij, Michiel Muller
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Sectors
Retail
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Email
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Phone
*********
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Website
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Social
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- Legal Name Picnic B.V.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.98 B (USD)
in 6 rounds
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Latest Funding Round
$495.55 M (USD), Series E
Nov 21, 2025
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Investors
ABN AMRO
& 6 more
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Employee Count
Employee Count
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Products & Services of Picnic
Picnic offers a comprehensive portfolio of products and services, including Online Grocery Shopping and Recipe Suggestions.
Groceries are ordered online and delivered free daily.
Recipes are provided for quick family meal planning.
People of Picnic
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Funding Insights of Picnic
Picnic has successfully raised a total of $1.98B across 6 strategic funding rounds. The most recent funding activity was a Series E round of $495.55 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series E — $495.6M
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First Round
First Round
(28 Mar 2017)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2025 | Amount | Series E - Picnic | Valuation |
investors |
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| Jan, 2024 | Amount | Series D - Picnic | Valuation | Edeka | |
| Sep, 2021 | Amount | Series D - Picnic | Valuation | Gates Foundation |
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Investors in Picnic
Picnic has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include ABN AMRO, Gates Foundation and EDEKA.
| Investor | Description | Founded Year | Domain | Location |
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NPM Capital is engaged as an entrepreneurial investment partner.
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Founded Year | Domain | Location | |
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Charitable foundation investments on poverty reduction and healthcare
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Founded Year | Domain | Location | |
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EDEKA is engaged in food retail through supermarkets.
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Founded Year | Domain | Location |
Investments & Acquisitions by Picnic
Financial Statements - Picnic
Picnic Comparisons
Competitors of Picnic
Picnic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Deliveroo, Glovo, JOKR, Delivery Hero and Getir, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Platform offering food and grocery delivery services
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| domain | founded_year | HQ Location |
Online marketplace offering multi-category grocery products
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered via an online platform.
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| domain | founded_year | HQ Location |
Food ordering and delivery services are facilitated online.
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered via a mobile app platform.
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| domain | founded_year | HQ Location |
Online grocery and essentials are retailed via a digital platform.
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Frequently Asked Questions about Picnic
Picnic was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Picnic is headquartered in Amsterdam, Netherlands.
Picnic is a funded company, having raised a total of $1.98B across 6 funding rounds to date. The company's 1st funding round was a Series D of $708.78M, raised on Mar 28, 2017.
Online grocery shopping is facilitated by Picnic, focusing on delivering groceries directly to consumers with free and electric delivery options. The company operates in the e-commerce retail sector, offering low prices by eliminating physical stores. Additional solutions like recipe suggestions for quick family meals are integrated into their app. Products are sourced internationally to ensure competitive pricing for popular brands.
Picnic's top competitors include Glovo, Deliveroo and Delivery Hero.
Picnic offers Online Grocery Shopping and Recipe Suggestions.
Picnic has 7 investors. Key investors include ABN AMRO, Gates Foundation, EDEKA, NPM Capital, and Kruidvat.