About Picnic
Picnic is a company based in Amsterdam (Netherlands) founded in 2015 by Daniel Gebler, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen, Gerard Scheij, and Michiel Muller. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Picnic has raised $1.98 billion across 6 funding rounds from investors including ABN AMRO, Gates Foundation and EDEKA. Picnic offers products and services including Online Grocery Shopping and Recipe Suggestions. Picnic operates in a competitive market with competitors including Deliveroo, Glovo, JOKR, Delivery Hero and Getir, among others.
- Headquarter Amsterdam, Netherlands
- Founders Daniel Gebler, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen, Gerard Scheij, Michiel Muller
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Sectors
Retail
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Email
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Phone
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Website
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Social
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- Legal Name Picnic B.V.
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Annual Revenue
Not available
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Net Profit
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EBITDA
Not available
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Total Equity Funding
$1.98 B (USD)
in 6 rounds
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Latest Funding Round
$495.55 M (USD), Series E
Nov 21, 2025
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Investors
ABN AMRO
& 6 more
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Employee Count
Not available
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Products & Services of Picnic
Picnic offers a comprehensive portfolio of products and services, including Online Grocery Shopping and Recipe Suggestions.
Groceries are ordered online and delivered free daily.
Recipes are provided for quick family meal planning.
People of Picnic
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Funding Insights of Picnic
Picnic has successfully raised a total of $1.98B across 6 strategic funding rounds. The most recent funding activity was a Series E round of $495.55 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Picnic
Picnic has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include ABN AMRO, Gates Foundation and EDEKA.
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NPM Capital is engaged as an entrepreneurial investment partner.
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Charitable foundation investments on poverty reduction and healthcare
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EDEKA is engaged in food retail through supermarkets.
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Investor details for Picnic
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Investments & Acquisitions by Picnic
Investment portfolio details for Picnic
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Financial Statements - Picnic
Detailed financials for Picnic
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Picnic Comparisons
Peer comparison for Picnic
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Competitors of Picnic
Picnic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Deliveroo, Glovo, JOKR, Delivery Hero and Getir, among others.
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Platform offering food and grocery delivery services
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Online marketplace offering multi-category grocery products
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Multi-category grocery products are delivered via an online platform.
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Food ordering and delivery services are facilitated online.
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Multi-category grocery products are delivered via a mobile app platform.
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Online grocery and essentials are retailed via a digital platform.
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Detailed competitors of Picnic
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Latest news on Picnic
Complete news archive for Picnic
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Frequently Asked Questions about Picnic
Picnic was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Picnic is headquartered in Amsterdam, Netherlands.
Picnic is a funded company, having raised a total of $1.98B across 6 funding rounds to date.
Online grocery shopping is facilitated by Picnic, focusing on delivering groceries directly to consumers with free and electric delivery options. The company operates in the e-commerce retail sector, offering low prices by eliminating physical stores. Additional solutions like recipe suggestions for quick family meals are integrated into their app. Products are sourced internationally to ensure competitive pricing for popular brands.
Picnic's top competitors include Glovo, Deliveroo and Delivery Hero.
Picnic offers Online Grocery Shopping and Recipe Suggestions.
Picnic has 7 investors. Key investors include ABN AMRO, Gates Foundation, EDEKA, NPM Capital, and Kruidvat.