About Picnic
Picnic is a company based in Amsterdam (Netherlands) founded in 2015 by Daniel Gebler, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen, Gerard Scheij, and Michiel Muller. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Picnic has raised $1.98 billion across 6 funding rounds from investors including ABN AMRO, Gates Foundation and EDEKA. Picnic offers products and services including Online Grocery Shopping and Recipe Suggestions. Picnic operates in a competitive market with competitors including Deliveroo, Glovo, JOKR, Delivery Hero and Getir, among others.
- Headquarter Amsterdam, Netherlands
- Founders Daniel Gebler, Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen, Gerard Scheij, Michiel Muller
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Picnic B.V.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.98 B (USD)
in 6 rounds
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Latest Funding Round
$495.55 M (USD), Series E
Nov 21, 2025
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Investors
ABN AMRO
& 6 more
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Employee Count
Employee Count
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Products & Services of Picnic
Picnic offers a comprehensive portfolio of products and services, including Online Grocery Shopping and Recipe Suggestions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Groceries are ordered online and delivered free daily.
Recipes are provided for quick family meal planning.
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Funding Insights of Picnic
Picnic has successfully raised a total of $1.98B across 6 strategic funding rounds. The most recent funding activity was a Series E round of $495.55 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series E — $495.6M
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First Round
First Round
(28 Mar 2017)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2025 | Amount | Series E - Picnic | Valuation |
investors |
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| Jan, 2024 | Amount | Series D - Picnic | Valuation | Edeka | |
| Sep, 2021 | Amount | Series D - Picnic | Valuation | Gates Foundation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Picnic
Picnic has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include ABN AMRO, Gates Foundation and EDEKA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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NPM Capital is engaged as an entrepreneurial investment partner.
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Founded Year | Domain | Location | |
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Charitable foundation investments on poverty reduction and healthcare
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Founded Year | Domain | Location | |
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EDEKA is engaged in food retail through supermarkets.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Picnic
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Picnic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Picnic Comparisons
Competitors of Picnic
Picnic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Deliveroo, Glovo, JOKR, Delivery Hero and Getir, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform offering food and grocery delivery services
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| domain | founded_year | HQ Location |
Online marketplace offering multi-category grocery products
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered via an online platform.
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| domain | founded_year | HQ Location |
Food ordering and delivery services are facilitated online.
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| domain | founded_year | HQ Location |
Multi-category grocery products are delivered via a mobile app platform.
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| domain | founded_year | HQ Location |
Online grocery and essentials are retailed via a digital platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Picnic
Frequently Asked Questions about Picnic
When was Picnic founded?
Picnic was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Picnic located?
Picnic is headquartered in Amsterdam, Netherlands.
Is Picnic a funded company?
Picnic is a funded company, having raised a total of $1.98B across 6 funding rounds to date. The company's 1st funding round was a Series D of $708.78M, raised on Mar 28, 2017.
What does Picnic do?
Online grocery shopping is facilitated by Picnic, focusing on delivering groceries directly to consumers with free and electric delivery options. The company operates in the e-commerce retail sector, offering low prices by eliminating physical stores. Additional solutions like recipe suggestions for quick family meals are integrated into their app. Products are sourced internationally to ensure competitive pricing for popular brands.
Who are the top competitors of Picnic?
Picnic's top competitors include Glovo, Deliveroo and Delivery Hero.
What products or services does Picnic offer?
Picnic offers Online Grocery Shopping and Recipe Suggestions.
Who are Picnic's investors?
Picnic has 7 investors. Key investors include ABN AMRO, Gates Foundation, EDEKA, NPM Capital, and Kruidvat.
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