About PICO
PICO is a Media & Entertainment company based in Beijing (China) founded in 2015, and was acquired by ByteDance in August 2021. Standalone 5G VR headsets and software development services are provided. It operates on a Direct-to-Consumer (D2C) model in Media & Entertainment and Technology sectors. PICO has raised $62.12 million across 2 funding rounds from investors including ByteDance, GF Securities and CCB International. Its chief executive, as recorded, is Henry Zhou. PICO offers products and services including PICO 4 Ultra, PICO Connect, PICO OS 5.0, PICO Store, and Remote Play Assistant. Its focus areas include Consumer Electronics and Virtual Reality. Its legal entity is PICO Immersive Pte. Ltd. Its competitors include Pimax, iQiyi Intelligent Technology and AntVR; 3 of its 3 listed competitors have raised funding.
Company details
PICO is involved in the creation of virtual reality solutions, focusing on hardware like the PICO 4 Ultra and software such as PICO Connect and PICO OS 5.0. The company operates within the consumer electronics sector, offering immersive VR experiences through its products. Additionally, a digital marketplace named PICO Store is provided for accessing creative content. Tools like Remote Play Assistant are also developed to enhance user convenience by enabling wireless streaming to VR headsets.
- Headquarters Beijing, China
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website pico-interactive.com
- Social LinkedIn
- Acquired by ByteDance (Aug 2021)
- Legal Name Pico Immersive Pte. Ltd.
Products & Services of PICO
PICO offers a comprehensive portfolio of products and services, including PICO 4 Ultra, PICO Connect, PICO OS 5.0, PICO Store, and Remote Play Assistant.
Advanced VR headset designed for immersive user experiences.
Software enabling desktop connection for PCVR gaming ease.
Operating system developed for super immersive VR experiences.
Platform offering a collection of creative VR content.
Tool for wireless video streaming to VR headsets.
Funding Insights of PICO
PICO has successfully raised a total of $62.12M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $37.42 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $62.12M
- Total Rounds 2
- Last Round Series B — $37.42M
- First Round $24.7M
(Jul 2018)
- Investors Count 5
All 2 funding rounds of PICO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $37.42M | Series B | – | CCB International, CoStone Capital | |
| Jul 2018 | $24.7M | Series A | – | GF Securities, GF Xinde Investment Management | – |
6 investors in total: 6 institutional.
Investors in PICO
PICO has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include ByteDance, GF Securities and CCB International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| stonevc.com | ||||
PE firm investing in China | cmcapital.com.cn | Shenzhen, China | ||
| gfinvestment.cn | ||||
CCB International is engaged in investment banking and financial services. | ccbintl.com.hk | Hong Kong, Hong Kong | ||
Provider of investment & asset management and financial services | 1991 | gf.com.cn | Guangzhou, China | |
Short-form video and content discovery platforms are developed. | 2012 | bytedance.com | Beijing, China |
Investor details for PICO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PICO
19 people are tracked at PICO (8 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Henry Zhou | CEO | Leadership |
Jess Lee | Regional Head Of Marketing, Southeast Asia | Leadership |
Maggie Xue | Vice President Of Global Marketing &sales, PICO | Leadership |
Justin Molyneaux | Director, Developer Relations And Pico Studios | Leadership |
Morad M. | Sales & Partnerships Director | Leadership |
Ben Singer | Head Of Research & Strategy, New Markets | Leadership |
Judy Wang | Business Development Director | Leadership |
Hunter Lane | Business Development & Platform Partner Relations | Leadership |
Álvaro Sánchez Jurado | After Sales Specialist | Team |
Rick Mendez | Developer Relations Manager | Team |
Long Fu | Unity SDK Support | Team |
Pinqing Li (Pin-Ching) | Strategist - Non-gaming Content And Platform Business | Team |
展利 成 | Marketing Staff | Team |
Rikesh Raja | Enterprise Sales Lead | Team |
Nathan Darmanin | Senior Partnership Manager, Gaming | Team |
Chao Jin | Senior Developer Relations Account Manager | Team |
Mickey Adler | Business Development Manager | Team |
Hui Yang | Business Associate | Team |
David Dong | Technical Project/product Manager | Team |
Complete people profiles for PICO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PICO
4 dated milestones of PICO across 6 years, from founding to its latest funding, stage changes and deals.
- Founded PICO is founded.
- Funding First funding round of $24.7M.
- Funding Latest funding round, Series B, of $37.4M.
- Exit Acquired by ByteDance.
Competitors of PICO
PICO has 3 listed competitors in our database, 3 of them funded. They include Pimax, iQiyi Intelligent Technology and AntVR.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pimax.com | 2014 | Shanghai, China | $78.7M | Gaming headsets are manufactured and branded by Pimax. | ||
| iqiyismart.com | 2016 | Haidian, China | $73.3M | Virtual reality headsets for entertainment and gaming are provided. | ||
| antvr.com | 2014 | Beijing, China | $59.13M | VR gaming and viewing kit |
Detailed competitors of PICO
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PICO
The website of PICO (pico-interactive.com) receives about 1.6K visits a month.
- Monthly visits1.6K
▼ 22.9% vs previous month
Websites whose visitors overlap most with PICO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
picoxr.com | picoxr.com | 100% | #107,928 | – | |
gzbluedata.com | gzbluedata.com | 51% | – |
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Related news about Pico
Complete news archive for PICO
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- Source and publication date
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Frequently Asked Questions about PICO
PICO was founded in 2015 and raised its 1st funding round 3 years after it was founded.
PICO is headquartered in Beijing, China.
Henry Zhou is the CEO of PICO, as recorded in our data.
PICO is a funded company, having raised a total of $62.12M across 2 funding rounds to date. The company's 1st funding round was a Series A of $24.7M, raised on Jul 2018.
PICO is involved in the creation of virtual reality solutions, focusing on hardware like the PICO 4 Ultra and software such as PICO Connect and PICO OS 5.0. The company operates within the consumer electronics sector, offering immersive VR experiences through its products. Additionally, a digital marketplace named PICO Store is provided for accessing creative content. Tools like Remote Play Assistant are also developed to enhance user convenience by enabling wireless streaming to VR headsets.
PICO's top competitors include Pimax, AntVR and iQiyi Intelligent Technology.
PICO offers PICO 4 Ultra, PICO Connect, PICO OS 5.0, PICO Store, and Remote Play Assistant.
PICO has 6 investors. Key investors include ByteDance, GF Securities, CCB International, CoStone Capital, and China Merchants Capital.
PICO operates through Pico Immersive Pte. Ltd..
Yes. PICO was acquired by ByteDance in August 2021.