Picon
About Picon
Picon is a Consumer company based in Marseille (France) founded in 1837, and was acquired by Campari Group in May 2022. Cocktail kits with mixable liqueurs are offered online. Its chief executive, as recorded, is Bettine Pellant. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages.
Company details
Picon was established in 1837 in Marseille, France, as a producer of liqueurs within the beverage sector. Operations focus on an internet-first approach, where cocktail kits are distributed primarily through online channels. The product range features orange-based liqueurs designed for blending with wine or other cocktails, alongside variants intended for mixing with beer. Leadership is provided by CEO Bettine Pellant.
- Headquarters Marseille, France
- Stage Acquired
- SectorsConsumer
- Acquired by Campari Group (May 2022)
- Investors
- Acquired byCampari Group
(May 2022)
Investors in Picon
Picon has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Campari Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alcoholic and non-alcoholic beverages are manufactured and distributed globally. | 1860 | camparigroup.com | Sesto San Giovanni, Italy |
Investor details for Picon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Picon
1 people are tracked at Picon (1 in leadership).
| Name | Role | Group |
|---|---|---|
Bettine Pellant | CEO | Leadership |
Complete people profiles for Picon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Picon
2 dated milestones of Picon across 185 years, from founding to its latest funding, stage changes and deals.
- Founded Picon is founded.
- Exit Acquired by Campari Group.
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Frequently Asked Questions about Picon
Picon was founded in 1837.
Picon is headquartered in Marseille, France. It is registered at Marseille, Provence-alpes-cote D'azur, France.
Bettine Pellant is the CEO of Picon, as recorded in our data.
Picon was established in 1837 in Marseille, France, as a producer of liqueurs within the beverage sector. Operations focus on an internet-first approach, where cocktail kits are distributed primarily through online channels. The product range features orange-based liqueurs designed for blending with wine or other cocktails, alongside variants intended for mixing with beer. Leadership is provided by CEO Bettine Pellant.
Picon has 1 investor. Key investors include Campari Group.
Yes. Picon was acquired by Campari Group in May 2022.