About Picsmart
Picsmart is a Retail company based in Stockholm (Sweden) founded in 2019 by Johanna Petersson and Christopher Heybroek. Online retailer offering multi-category grocery supplies. Picsmart has raised $5.4 million across 3 funding rounds from investors including Aggregate. Its chief executive, as recorded, is Christopher Heybroek. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include MatHem, Kavall and Vembla; 3 of its 3 listed competitors have raised funding.
Company details
Picsmart was founded in 2019 in Stockholm, Sweden, as an online retailer in the grocery sector. Users are connected with local producers and stores to purchase various groceries. On-demand meals and breakfast options are also provided through the platform. Operations focus on facilitating direct access to multi-category supplies in the Swedish market.
- Headquarters Stockholm, Sweden
- Founders Johanna Petersson, Christopher Heybroek
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website picsmart.se
- Social LinkedIn Facebook
- Total Equity Funding$5.4M (USD)
in 3 rounds
- Latest Funding Round$2.45M (USD), Seed
Aug 2022
- Investors
Funding Insights of Picsmart
Picsmart has successfully raised a total of $5.4M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.45 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.4M
- Total Rounds 3
- Last Round Seed — $2.45M
- First Round $868,335
(Sep 2020)
- Investors Count 1
All 3 funding rounds of Picsmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $2.45M | Seed | – | – | – |
| Jul 2021 | $2.08M | Seed | – | – | – |
| Sep 2020 | $868,335 | Seed | – | Aggregate Media | – |
1 investors in total: 1 institutional.
Investors in Picsmart
Picsmart has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Aggregate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Expansion-stage tech investments are targeted in Sweden and Norway. | aggregatemedia.com | Stockholm, Sweden |
Investor details for Picsmart
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People of Picsmart
3 people are tracked at Picsmart (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Johanna Petersson | Co-Founder | Leadership |
Christopher Heybroek | Co-Founder & CEO | Leadership |
Hugo Roström | Operations Excellence Manager | Team |
Complete people profiles for Picsmart
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Timeline of Picsmart
3 dated milestones of Picsmart across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Picsmart is founded.
- Funding First funding round of $868K.
- Funding Latest funding round, Seed, of $2.5M.
Competitors of Picsmart
Picsmart has 3 listed competitors in our database, 3 of them funded. They include MatHem, Kavall and Vembla.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mathem.se | 2009 | Stockholm, Sweden | $204.31M | Grocery products are retailed and delivered online across Sweden. | ||
| kavall.co | 2021 | Stockholm, Sweden | $22.05M | Ultra-fast multi-category grocery delivery is offered through an online platform. | ||
| vembla.se | 2019 | Stockholm, Sweden | $5.28M | Groceries are sold via an online marketplace from local stores. |
Detailed competitors of Picsmart
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Web traffic of Picsmart
The website of Picsmart (picsmart.se) receives about 4.7K visits a month.
- Monthly visits4.7K
▼ 14.2% vs previous month
Websites whose visitors overlap most with Picsmart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mathem.se | 100% | 1.8M | #34,268 | View details |
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Related news about Picsmart
Complete news archive for Picsmart
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Frequently Asked Questions about Picsmart
Picsmart was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Picsmart is headquartered in Stockholm, Sweden.
Christopher Heybroek is the CEO of Picsmart, as recorded in our data. They have also founded this company.
Picsmart is a funded company, having raised a total of $5.4M across 3 funding rounds to date. The company's 1st funding round was a Seed of $868.34K, raised on Sep 2020.
Picsmart was founded in 2019 in Stockholm, Sweden, as an online retailer in the grocery sector. Users are connected with local producers and stores to purchase various groceries. On-demand meals and breakfast options are also provided through the platform. Operations focus on facilitating direct access to multi-category supplies in the Swedish market.
Picsmart has 1 investor. Key investors include Aggregate.