Pictor

Auckland, New Zealand Founded: 2005 • Age: 21 yrs
Immunodiagnostic products are developed via multiplexed assays.
Annual revenue $213,219 Latest available
Total funding $11.1M 5 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Pictor

Pictor is a company based in Auckland (New Zealand) founded in 2005 by Wanda Lee Mathias. It operates as a HealthTech and Product-as-a-Service. Pictor has raised $11.1 million across 5 funding rounds from investors including Marko Bogoievski, K1W1 and Cure Kids Ventures. Pictor offers products and services including PictArray™, PictImager™, and Pictorial™ Software. Pictor operates in a competitive market with competitors including Natera, Curative, BillionToOne, Heska and Progenity, among others.

  • Headquarter Auckland, New Zealand
  • Founders Wanda Lee Mathias
  • Sectors
    Healthcare
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Pictor Inc.
  • Date of Incorporation 03 Aug, 2016
  • Jurisdiction Bhiwandi, Maharashtra, India
Operational Areas
Healthcare → Veterinary & Animal Health Unlock Sub-Sector Unlock Segment
Healthcare → Biotechnology, Genomics & Life Sciences Research Unlock Sub-Sector Unlock Segment
Healthcare → Healthcare Products & Supplies Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $213.22 K (USD)
    35.36
    as on Mar 31, 2022
  • Net Profit
    $3.04 K (USD)
    106.85
    as on Mar 31, 2022
  • EBITDA
    $9.91 K (USD)
    128.64
    as on Mar 31, 2022
  • Total Equity Funding
    $11.1 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
    K1W1

    & 4 more

  • Employee Count
    Not available
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Products & Services of Pictor

Pictor offers a comprehensive portfolio of products and services, including PictArray™, PictImager™, and Pictorial™ Software.

Product name locked
Category locked
Primary

Multiplex array testing is provided for various samples.

Product name locked
Category locked
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High-resolution imaging is offered for rapid plate analysis.

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Automated data analysis is integrated with lab systems.

Funding Insights of Pictor

Pictor has successfully raised a total of $11.1M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pictor

Pictor has secured backing from 5 investors, including angel and venture fund investors. Prominent investors backing the company include Marko Bogoievski, K1W1 and Cure Kids Ventures.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
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Seed and early-stage investments are made in child health innovations.
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Venture capital investments are targeted through managed funds of funds.
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Investments & Acquisitions by Pictor

Investments
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Investment portfolio details for Pictor

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Financial Statements - Pictor

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Pictor Comparisons

Pictor Primary company
Description
Immunodiagnostic products are developed via multiplexed assa...
Location
Auckland, New Zealand
Founded Year
2005
Annual Revenue
$213.22 K (USD)
Net Profit
$3.04 K (USD)
EBITDA
$9.91 K (USD)
Employees
Not available
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Peer comparison for Pictor

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Competitors of Pictor

Pictor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Natera, Curative, BillionToOne, Heska and Progenity, among others.

Company Name Domain Founded year HQ Location Description
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Developer of cell-free DNA testing for oncology, women’s health, and organ health
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Curative is recognized for providing affordable employer-sponsored health insurance.
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Provider of cell-free cancer liquid biopsy test
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Provider of diagnostic solutions for pet care
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Non-invasive prenatal genomic testing is provided for genetic disorders.
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Diagnostic technologies for IVF embryo viability assessment are developed.
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Detailed competitors of Pictor

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Latest news on Pictor

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Complete news archive for Pictor

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Frequently Asked Questions about Pictor

Pictor was founded in 2005 and raised its 1st funding round 10 years after it was founded.

Pictor is headquartered in Auckland, New Zealand.

Champak Mehta is the current CEO of Pictor.

Pictor is a funded company, having raised a total of $11.1M across 5 funding rounds to date.

Annual revenue of Pictor is $213.22K as on Mar 31, 2022.

Pictor is focused on delivering accessible multiplex biomarker testing solutions for clinical laboratories, researchers, and veterinary clinics. The company operates in the healthcare and diagnostics sector, specializing in proteomics. Its platform, including PictArray, PictImager, and Pictorial Software, is designed to analyze multiple analytes per sample, supporting deeper biological insights while reducing complexity and costs. Solutions are tailored for routine clinical operations, offering affordability, scalability, and market access for diverse applications across human and animal health. The technology is supported by AI-driven analysis, ensuring efficiency in high-throughput testing environments.

Pictor's top competitors include Natera, BillionToOne and Curative.

Pictor offers PictArray™, PictImager™, and Pictorial™ Software.

Pictor has 5 investors. Key investors include Marko Bogoievski, K1W1, Cure Kids Ventures, New Zealand Growth Capital Partners, and Marko Bogoievski.

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