About Pictor
Pictor is a company based in Auckland (New Zealand) founded in 2005 by Wanda Lee Mathias. It operates as a HealthTech, and Product-as-a-Service. Pictor has raised $11.1 million across 5 funding rounds from investors including Marko Bogoievski, K1W1 and Cure Kids Ventures. Pictor offers products and services including PictArray™, PictImager™, and Pictorial™ Software. Pictor operates in a competitive market with competitors including Natera, Curative, BillionToOne, Heska and Progenity, among others.
- Headquarter Auckland, New Zealand
- Founders Wanda Lee Mathias
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pictor Inc.
- Date of Incorporation 03 Aug, 2016
- Jurisdiction Bhiwandi, Maharashtra, India
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Annual Revenue
$213.22 K (USD)35.36as on Mar 31, 2022
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Net Profit
$3.04 K (USD)106.85as on Mar 31, 2022
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EBITDA
$9.91 K (USD)128.64as on Mar 31, 2022
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Total Equity Funding
$11.1 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
K1W1
& 4 more
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Employee Count
Employee Count
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Products & Services of Pictor
Pictor offers a comprehensive portfolio of products and services, including PictArray™, PictImager™, and Pictorial™ Software. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Multiplex array testing is provided for various samples.
High-resolution imaging is offered for rapid plate analysis.
Automated data analysis is integrated with lab systems.
Funding Insights of Pictor
Pictor has successfully raised a total of $11.1M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2025 | Amount | Series A - Pictor | Valuation | Marko Bogoievski |
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| Dec, 2022 | Amount | Series A - Pictor | Valuation | Marko Bogoievski |
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| Apr, 2022 | Amount | Series A - Pictor | Valuation | K1W1 , Marko Bogoievski |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pictor
Pictor has secured backing from 5 investors, including angel and venture fund investors. Prominent investors backing the company include Marko Bogoievski, K1W1 and Cure Kids Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Seed and early-stage investments are made in child health innovations.
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Founded Year | Domain | Location | |
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Venture capital investments are targeted through managed funds of funds.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pictor
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pictor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pictor Comparisons
Competitors of Pictor
Pictor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Natera, Curative, BillionToOne, Heska and Progenity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Developer of cell-free DNA testing for oncology, women’s health, and organ health
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| domain | founded_year | HQ Location |
Curative is recognized for providing affordable employer-sponsored health insurance.
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| domain | founded_year | HQ Location |
Provider of cell-free cancer liquid biopsy test
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| domain | founded_year | HQ Location |
Provider of diagnostic solutions for pet care
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| domain | founded_year | HQ Location |
Non-invasive prenatal genomic testing is provided for genetic disorders.
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| domain | founded_year | HQ Location |
Diagnostic technologies for IVF embryo viability assessment are developed.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pictor
Frequently Asked Questions about Pictor
When was Pictor founded?
Pictor was founded in 2005 and raised its 1st funding round 10 years after it was founded.
Where is Pictor located?
Pictor is headquartered in Auckland, New Zealand.
Who is the current CEO of Pictor?
Champak Mehta is the current CEO of Pictor.
Is Pictor a funded company?
Pictor is a funded company, having raised a total of $11.1M across 5 funding rounds to date. The company's 1st funding round was a Series A of $6.1M, raised on Nov 14, 2015.
What is the annual revenue of Pictor?
Annual revenue of Pictor is $213.22K as on Mar 31, 2022.
What does Pictor do?
Pictor is focused on delivering accessible multiplex biomarker testing solutions for clinical laboratories, researchers, and veterinary clinics. The company operates in the healthcare and diagnostics sector, specializing in proteomics. Its platform, including PictArray, PictImager, and Pictorial Software, is designed to analyze multiple analytes per sample, supporting deeper biological insights while reducing complexity and costs. Solutions are tailored for routine clinical operations, offering affordability, scalability, and market access for diverse applications across human and animal health. The technology is supported by AI-driven analysis, ensuring efficiency in high-throughput testing environments.
Who are the top competitors of Pictor?
Pictor's top competitors include Natera, BillionToOne and Curative.
What products or services does Pictor offer?
Pictor offers PictArray™, PictImager™, and Pictorial™ Software.
Who are Pictor's investors?
Pictor has 5 investors. Key investors include Marko Bogoievski, K1W1, Cure Kids Ventures, New Zealand Growth Capital Partners, and Marko Bogoievski.