About Pictory
Pictory is a company based in Bothell (United States) founded in 2019 by Abid Ali, Vishal Chalana, and Vikram Chalana. Pictory has raised $4.72 million across 2 funding rounds from investors including FUSE, Voyager Capital and Bill Bryant. The company has 28 employees. Pictory offers products and services including Text to Video, URL to Video, AI Video Editor, and PPT to Video. Pictory operates in a competitive market with competitors including Vimeo, Vidyard, Jellysmack, EX.CO and Ceros, among others.
- Headquarter Bothell, United States
- Employees 28
- Founders Abid Ali, Vishal Chalana, Vikram Chalana
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website pictory.ai
- Social LinkedIn X Facebook YouTube
- Legal Name Pictory India Private Limited
- Date of Incorporation 16 Apr, 2021
- Jurisdiction Hyderabad, Telangana, India
- Annual Revenue₹12.15 Cr
FY 2025 · +26% YoY
- Net Profit₹1.13 Cr
FY 2025 · 9% margin
- EBITDA₹1.81 Cr
FY 2025 · 15% margin
- Total Equity Funding$4.72M (USD)
in 2 rounds
- Latest Funding Round$2.62M (USD), Seed
Mar 2023
- InvestorsFUSE
& 4 more
- Employee Count28
Associated legal entities of Pictory
Pictory operates through Pictory India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pictory India Private Limited CIN U72900TG2021FTC150656 | Active | 16 Apr 2021 | Hyderabad, Telangana | ₹12.2 Cr | 28 | 3 | View details |
Products & Services of Pictory
Pictory offers a comprehensive portfolio of products and services, including Text to Video, URL to Video, AI Video Editor, and PPT to Video.
Converts text into engaging videos with AI voices
Transforms web pages into captivating videos
Enables easy AI-powered video editing
Converts PowerPoint slides into professional videos
Apps and channels of Pictory
its YouTube channel Pictory has 26.4K subscribers and 30 videos.
Videos from Pictory
The most watched videos on Pictory's YouTube channel, Pictory (26.4K subscribers). Click a video to play it here.
More on Pictory.
Funding Insights of Pictory
Pictory has successfully raised a total of $4.72M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.62 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.72M
- Total Rounds 2
- Last Round Seed — $2.62M
- First Round $2.1M
(Jan 2022)
- Investors Count 5
All 2 funding rounds of Pictory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $2.62M | Seed | – | – | – |
| Jan 2022 | $2.1M | Seed | – | FUSE |
5 investors in total: 2 institutional and 3 angel.
Investors in Pictory
Pictory has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include FUSE, Voyager Capital and Bill Bryant.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Software startups are invested in by FUSE venture capital fund. | – | fuse.vc | Bellevue, United States | |
Early-stage US tech investments are managed by Voyager Capital. | – | voyagercapital.com | Seattle, United States | |
BB Bill Bryant | US-based angel investor, active in Indian startups, partner at Threshold Ventures | – | unknown_0e123cbc40ec4b1b8 | - |
OB Omri Bahat | Angel investor, ex-Google, focused on early-stage Indian startups | – | unknown_50aa6c493ec74edda | - |
BS Bharat Shyam | - | – | unknown_74d4430b7e0340a38 | - |
Investor details for Pictory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Pictory India Private Limited (Pictory)
Pictory India Private Limited is the primary company behind Pictory. The board of Pictory India Private Limited currently have 3 directors; the longest-serving is Abid Ali Mohammed, appointed in 2021. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abid Ali Mohammed DIN 09148811 | Director | 16 Apr 2021 | 5 yrs 5 mo | Pictory India Private Limited |
| Vikram Chalana DIN 09148810 | Director | 16 Apr 2021 | 5 yrs 5 mo | Pictory India Private Limited |
| Vikash Tripathi DIN 10781403 | Whole-time director | 30 Sep 2024 | 2 yrs | Pictory India Private Limited |
People of Pictory
17 people are tracked at Pictory (10 in leadership, 7 in team); the tracked headcount is 28.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CPO | Leadership | |
Vishal Chalana | Co-Founder & CTO | Leadership |
| Co-Founder & CEO | Leadership | |
Marc Gawith | Head of Business Development | Leadership |
Pete Bennett | Head of Growth | Leadership |
Mark Steel | Chief Financial Officer | Leadership |
Summy Kataria | Head Of Customer Success And Support | Leadership |
Shailendra Singh | Director Of Engineering | Leadership |
Scott Rockfeld | CMO | Leadership |
James Dever | Head Of Growth Marketing | Leadership |
Sushant Patil | Devops Engineer | Team |
Mangesh Jadhav | Sr. UI Developer | Team |
Sravanthi Kommalapati | Qa/qc | Team |
Meenakshi Sharma | Engineering | Team |
Chetan Singla | Senior Software Engineer | Team |
Zohaib Amjad | Senior Product Designer | Team |
Ajai Verma | Senior Software Engineer | Team |
Complete people profiles for Pictory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Pictory
Figures of Pictory India Private Limited, the primary company behind Pictory, for FY 2025. Revenue was ₹12.15 Cr (+26% year on year). Net profit was ₹1.13 Cr (9% margin). EBITDA was ₹1.81 Cr (15% margin). Revenue has grown at a compounded annual rate of +145% over three years.
- ₹12.15 CrRevenue · FY 2025 · +26% YoY
- ₹1.13 CrNet profit · 9% margin
- ₹1.81 CrEBITDA · 15% margin
- ₹1 LakhPaid-up capital
- 28Employees (provident fund records)
- +145%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Pictory India Private Limited are on its company page.
Detailed financial statements for Pictory
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Pictory
3 dated milestones of Pictory across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Pictory is founded.
- Funding First funding round of $2.1M.
- Funding Latest funding round, Seed, of $2.6M.
Competitors of Pictory
Pictory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vimeo, Vidyard, Jellysmack, EX.CO and Ceros, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vimeo.com | 2004 | New York, United States | $450M | 231 | Video hosting, creation, management, and streaming services are provided. | |
| vidyard.com | 2011 | Kitchener, Canada | $75.77M | – | A video marketing and analytics platform is provided for businesses. | |
| jellysmack.com | 2016 | New York, United States | $16M | 3 | Video content creation platform for businesses | |
| ex.co | 2012 | New York, United States | $69.2M | – | Content management platform | |
| ceros.com | 2012 | New York, United States | $143.15M | – | Interactive content creation platform is provided for brands. | |
| wsc-sports.com | 2011 | Israel | $136M | – | AI-powered platform for sports content creation and distribution is provided. | |
| typeface.ai | 2022 | San Francisco, United States | $205.61M | – | AI-based content creation platform is offered for businesses. | |
| tezign.com | 2014 | Shanghai, China | $56.1M | 200 | Digital infrastructure for brand content creation and management is provided. | |
| vverse.ai | 2016 | Los Angeles, United States | $105M | 285 | AI-powered video editing and content management solutions are provided. | |
| metaphysic.ai | 2021 | London, United Kingdom | $25.18M | 35 | AI-driven video solutions for face generation and editing are provided. |
Detailed competitors of Pictory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Pictory
The website of Pictory (pictory.ai) receives about 1.5M visits a month and ranks #31,807 among all websites worldwide, #3,975 in Graphics Multimedia and Web Design.
- Monthly visits1.5M
▲ 2.1% vs previous month
- Unique visitors624.6K
per month
- Global rank#31,807
among all websites
- Category rank#3,975
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate33%
- Pages per visit5.1
- Average visit4 min 35 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Pictory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| invideo.io | 100% | 9.3M | #5,261 | View details | |
| veed.io | 89% | 13.3M | #2,659 | View details | |
| fliki.ai | 85% | 865.8K | #47,497 | View details | |
deevid.ai | deevid.ai | 80% | – | #6,448 | – |
| steve.ai | 80% | – | #111,735 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pictory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pictory
Complete news archive for Pictory
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pictory
10 companies that operate in the same segment as Pictory (Video Creation Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered tools for video creation from text prompts are offered. | 2017 | San Francisco, California, United States | USD 52.5 M | – | – | |
AI video generation models and production tools are developed. | 2013 | Jerusalem, Jerusalem District, Israel | USD 305 M | – | – | |
AI-based dubbing and subtitling solutions are provided for video content. | 2017 | London, England, United Kingdom | USD 536.3 M | – | – | |
AI-powered editing for photos and videos with captioning is provided. | 2021 | Boston, Massachusetts, United States | USD 85 M | – | – | |
Personalized interactive video solutions are delivered for marketing platforms. | 2007 | New York, New York, United States | USD 67.1 M | – | – | |
AI-based platform offering video editing solutions | 2021 | Seattle, Washington, United States | USD 207 M | – | – | |
AI-powered video editing and content management solutions are provided. | 2016 | Los Angeles, California, United States | USD 105 M | USD 646.82 K | 1 | |
Multimedia software | 1993 | Berlin, Berlin, Germany | – | – | – | |
Automated transcribing solution provider for audio files | 2017 | San Francisco, California, United States | USD 100.59 M | – | – | |
Developer of software for video editing, PDF management, and data recovery | 2003 | Vancouver, British Columbia, Canada | USD 10 M | – | – |
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Frequently Asked Questions about Pictory
Pictory was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Pictory is headquartered in Bothell, United States. It is registered at Bothell, Washington, United States.
Vikram Chalana is the current CEO of Pictory. They have also founded this company.
Pictory is a funded company, having raised a total of $4.72M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.1M, raised on Jan 2022.
Pictory has 28 employees.
The primary company behind Pictory, Pictory India Private Limited, reported revenue of ₹12.15 Cr for FY 2025, up 26% year on year.
Founded in 2019 and based in Bothell, United States, Pictory operates in the AI software sector. Tools are offered for converting text, URLs, images, and presentations into videos. Services include AI-generated voices, automated visuals, captioning, video editing, highlight extraction, and team collaboration features. API access is provided for integration into other systems, serving marketing agencies, educators, and content creators.
Pictory's top competitors include Vimeo, WSC Sports and VideoVerse.
Pictory offers Text to Video, URL to Video, AI Video Editor, and PPT to Video.
Pictory has 5 investors. Key investors include FUSE, Voyager Capital, Bill Bryant, Omri Bahat, and Bharat Shyam.
Pictory operates through Pictory India Private Limited.
The legal entities of Pictory currently have 3 directors, including Abid Ali Mohammed, Vikram Chalana, Vikash Tripathi.