About Picturae
Picturae is a Media & Entertainment company based in New York (United States) founded in 1998, and was acquired by Vitec in October 2023. Provider of end-to-end services for enabling showcasing in museums. Its chief executive, as recorded, is Martin Mossinkoff. Picturae offers products and services including Unbound Digitization, Bound Digitization, Transmissive Digitization, Entomology Digitization, and Herbarium Digitization. Its focus areas include Travel and Hospitality Tech, Art and Museum Tech, Museum and Galleries IT and Collection Management. Its competitors include Ion Gallery, Luna Imaging and Art2Me.
Company details
Picturae offers end-to-end services for museums to showcase their solutions to the public. These solutions include concept preparation (funding, partnership), digitizing, storage, hosting, management and enrichment of collections. It offers website building services for museums. Also, helps in making 2D negatives like photos, books, Herbarium, audiovisuals, etc.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website picturae.com
- Social LinkedIn X Facebook YouTube
- Acquired by Karmijn Kapitaal (May 2018)
- Latest Funding Round$23.64K (USD), Grant
Mar 2019
- InvestorsEuropean Union
& 3 more
- Acquired by
Products & Services of Picturae
Picturae offers a comprehensive portfolio of products and services, including Unbound Digitization, Bound Digitization, Transmissive Digitization, Entomology Digitization, and Herbarium Digitization.
Digitizes flat materials like photos and letters for archives.
Handles bound items such as books and maps innovatively.
Processes slides and films for preservation purposes.
Digitizes pinned insect collections using conveyor technology.
Captures herbarium sheets for natural history institutions.
Converts microfiche and microfilm to digital formats.
Apps and channels of Picturae
its YouTube channel Picturae BV has 152 subscribers and 30 videos.
Videos from Picturae
The most watched videos on Picturae's YouTube channel, Picturae BV (152 subscribers). Click a video to play it here.
More on Picturae BV.
Funding Insights of Picturae
- Total Rounds 4
- Last Round Grant β $23,640
- Investors Count 2
All 4 funding rounds of Picturae with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2019 | $23,640 | Grant | β | β | |
| Jan 2019 | $466,794 | Grant | β | β | |
| Jan 2018 | $439,718 | Grant | β | β | |
| Nov 2011 | Series A | β | β |
4 investors in total: 4 institutional.
Investors in Picturae
Picturae has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Vitec Software Group and Endeit Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Edtech, digital media, eCommerce companies are funded by Endeit Capital. | endeit.com | Amsterdam, Netherlands | ||
Karmijn Kapitaal is engaged in private equity investments for Dutch SMEs. | 2010 | karmijnkapitaal.nl | Amsterdam, Netherlands | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Software development solutions are provided by Vitec since 1985. | 1985 | vitecsoftware.com | Umea, Sweden |
Investor details for Picturae
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Picturae
14 people are tracked at Picturae (6 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Martin Mossinkoff | CEO | Leadership |
Bo Schoonhoven | Head Of Project Management | Leadership |
Jan Arie Karels | Head Of Engineering | Leadership |
Ingrid Bader | CEO | Leadership |
Lilli Cooper | VP Of US Sales | Leadership |
Quinten Hoogeboom | Interim Investment Director | Leadership |
Anne Linting | Project Manager | Team |
Stefanie Al | Project Manager | Team |
David Thornley | Product Owner / Architect | Team |
Lars Veling | International Manager And Project Engineer | Team |
Frank Pera | Senior Project Manager | Team |
Charl Peng | Quality Control And Digitization Specialist | Team |
Victor Shields | Senior Project Manager, Biodiversity | Team |
Tjitske van der Wolf | HR Manager | Team |
Complete people profiles for Picturae
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Picturae
5 dated milestones of Picturae across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Picturae is founded.
- Funding First funding round.
- Exit Acquired by Karmijn Kapitaal.
- Funding Latest funding round, Grant, of $24K.
- Exit Acquired by Vitec.
Competitors of Picturae
Picturae has 3 listed competitors in our database. They include Ion Gallery, Luna Imaging and Art2Me.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| iongallery.io | 2021 | New York, United States | Blockchain and web-based solutions for art digitization are offered. | |||
| lunaimaging.com | 1993 | Los Angeles, United States | 5 | Provides web-hosted software for managing digital assets in museums and archives. | ||
| art2me.net | 2020 | San Francisco, United States | Online platform for conducting artist interviews and launching campaigns internationally. |
Detailed competitors of Picturae
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Picturae
The website of Picturae (picturae.com) receives about 2.1K visits a month.
- Monthly visits2.1K
▲ 95.7% vs previous month
Websites whose visitors overlap most with Picturae. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
memorix.nl | memorix.nl | 100% | #747,199 | β | |
ohmigallery.com | ohmigallery.com | 60% | #4,556,951 | β | |
museumserver.nl | museumserver.nl | 60% | #6,259,340 | β | |
source.ie | source.ie | 60% | #2,059,529 | β | |
robindepuy.nl | robindepuy.nl | 60% | #7,933,687 | β |
Top companies in Art & Museum Platforms
3 companies that operate in the same segment as Picturae (Art & Museum Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software solutions for nonprofit organizations are offered. | 1981 | Charleston, South Carolina, United States | USD 1.13 B | |||
Online reservations for campgrounds are enabled by a cloud-driven system. | 2015 | Denver, Colorado, United States | ||||
Operator of art galleries | 1937 | New York, New York, United States |
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Related news about Picturae
Complete news archive for Picturae
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Frequently Asked Questions about Picturae
Picturae was founded in 1998 and raised its 1st funding round 13 years after it was founded.
Picturae is headquartered in New York, United States. It is registered at New York, New York, United States.
Martin Mossinkoff is the CEO of Picturae, as recorded in our data.
Picturae offers end-to-end services for museums to showcase their solutions to the public. These solutions include concept preparation (funding, partnership), digitizing, storage, hosting, management and enrichment of collections. It offers website building services for museums. Also, helps in making 2D negatives like photos, books, Herbarium, audiovisuals, etc.
Picturae's top competitors include Ion Gallery, Luna Imaging and Art2Me.
Picturae offers Unbound Digitization, Bound Digitization, Transmissive Digitization, Entomology Digitization, and 2 more products and services.
Picturae has 4 investors. Key investors include European Union, Vitec Software Group, Endeit Capital, and Karmijn Kapitaal.
Yes. Picturae was acquired by Karmijn Kapitaal in May 2018.

