About Picwell
Picwell is a Financial Services company based in Philadelphia (United States) founded in 2012, and was acquired by Jellyvision in January 2023. Predictive analytics enable personalized health insurance plan selections for employees. It operates in the Financial Services, Technology, and Healthcare sectors. Picwell has raised $14.03 million across 4 funding rounds from investors including MassMutual, MySpringfield and Jellyvision. The company has 18 employees. Picwell offers products and services including ALEX and ALEX Medicare. Its focus areas include HealthTech, Employee Health IT, Healthcare Benefits Administration and Benefits Management. Its legal entity is PICWELL, INC. Its competitors include Hinge Health, Accolade and Sharecare; 3 of its 3 listed competitors have raised funding.
Company details
Picwell was founded in 2012 in Philadelphia, United States, within the health insurance technology sector. An online recommendation engine is operated to assist consumers in choosing health plans based on predictive analytics. Lifestyle, behavioral, financial data, and health claims are analyzed to forecast future healthcare needs. Businesses selling plans are connected to consumers, while employers are supported in offering plans that reduce costs.
- Headquarters Philadelphia, United States
- Employees 18
- Stage Acquired
- SectorsFinancial ServicesTechnology Healthcare
- Email••••••••
- Website picwell.com
- Social LinkedIn X Facebook Instagram
- Acquired by Jellyvision (Jan 2023)
- Legal Name Picwell, Inc.
- Total Equity Funding$14.03M (USD)
in 4 rounds
- Latest Funding Round$4M (USD), Series B
Feb 2018
- InvestorsMassMutual
& 12 more
- Employee Count18
- Acquired byJellyvision
(Jan 2023)
Products & Services of Picwell
Picwell offers a comprehensive portfolio of products and services, including ALEX and ALEX Medicare.
Platform for hyper-personalized employee benefits selection and management
Tool for education and enrollment in Medicare plans
Funding Insights of Picwell
Picwell has successfully raised a total of $14.03M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.03M
- Total Rounds 4
- Last Round Series B — $4M
- First Round $4M
(Jul 2015)
- Investors Count 12
All 4 funding rounds of Picwell with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $4M | Series B | – | – | |
| Jan 2016 | $3M | Series A | – | BVF | |
| Dec 2015 | $3.03M | Series A | – | – | – |
| Jul 2015 | $4M | Series A | – | MassMutual Ventures |
13 investors in total: 8 institutional and 5 angel.
Investors in Picwell
Picwell has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include MassMutual, MySpringfield and Jellyvision.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding is provided to healthcare startups by corporate-backed BVF. | blueventurefund.com | Chicago, United States | ||
Venture capital firm backed by Aflac Inc | aflacventures.com | Columbus, United States | ||
Early-stage US venture capital investments are made by Sandbox Industries. | sandboxindustries.com | Chicago, United States | ||
Corporate-backed venture capital fund | massmutualventures.com | Boston, United States | ||
Early- to growth-stage startups are targeted for venture capital investments. | oup.vc | Bala Cynwyd, United States | ||
Mutual life insurance company | 1851 | massmutual.com | Springfield, United States | |
Internet first brand offering casual wear for men and women | 1998 | myspringfield.com | ||
AK Andrew Kress | Angel investor and advisor, focused on Indian startups and technology sectors. | unknown_d09adf9a58bd4b57a | ||
PK Paul Kusserow | Angel investor, ex-Amazon, focused on Indian startups and technology | unknown_5cdfbc2788d148ffb | ||
BP Bruce Perkins | Angel investor focusing on Indian startups, limited public data available. | unknown_c32baa014f4e42a18 |
Investor details for Picwell
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Picwell
5 people are tracked at Picwell (4 in leadership, 1 in team); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Mitch Mackoff | CFO | Leadership |
Sam Kina | Chief Analytics Officer | Leadership |
Bharat Rajaram | Board Director | Leadership |
Jolie Daly | SVP, Partner Success | Leadership |
Cheryl Turner | SVP, National Sales | Team |
Complete people profiles for Picwell
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Picwell
4 dated milestones of Picwell across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Picwell is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B, of $4.0M.
- Exit Acquired by Jellyvision.
Competitors of Picwell
Picwell has 3 listed competitors in our database, 3 of them funded. They include Hinge Health, Accolade and Sharecare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hingehealth.com | 2015 | San Francisco, United States | $854.44M | 1,442 | Virtual physical therapy and digital pain care solutions are provided. | |
| accolade.com | 2007 | Plymouth Meeting, United States | $228.3M | Employee health benefits are facilitated via a cloud-based platform. | ||
| sharecare.com | 2010 | Atlanta, United States | $64M | 1,988 | Health and wellness social network for employees is provided. |
Detailed competitors of Picwell
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in Insurance & Risk Management
3 companies that operate in the same segment as Picwell (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Picwell
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Frequently Asked Questions about Picwell
Picwell was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Picwell is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Picwell is a funded company, having raised a total of $14.03M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Jul 2015.
Picwell has 18 employees.
Picwell was founded in 2012 in Philadelphia, United States, within the health insurance technology sector. An online recommendation engine is operated to assist consumers in choosing health plans based on predictive analytics. Lifestyle, behavioral, financial data, and health claims are analyzed to forecast future healthcare needs. Businesses selling plans are connected to consumers, while employers are supported in offering plans that reduce costs.
Picwell's top competitors include Accolade, Hinge Health and Sharecare.
Picwell offers ALEX and ALEX Medicare.
Picwell has 13 investors. Key investors include MassMutual, MySpringfield, Jellyvision, BVF, and Aflac Ventures.
Picwell operates through Picwell, Inc..
Yes. Picwell was acquired by Jellyvision in January 2023.