About Pie
Pie is a Technology company based in Dublin (Ireland) founded in 2022 by Tommy McNally. Pie is recognized as a personal tax management app. It operates on a SaaS (Software-as-a-Service), Freemium, and FinTech model. Pie has raised $764.57 thousand across 1 funding round. Its chief executive, as recorded, is Tommy McNally. Its website pie.tax draws about 77 thousand monthly visits. Pie offers products and services including Pie Tax App, Tax Return Check, and We Do It For You. Its focus areas include Financial Technology and Tax Software. Its legal entity is Pie Money Limited.
Company details
Pie is established as the UKs first personal tax app, focusing on self-assessment for various professions including freelancers, builders, landlords, and high earners. Services are provided through a mobile app with features like real-time tax updates, automated bookkeeping, and direct HMRC submission. Sector-specific tax assistants are offered to address industry-specific needs. Solutions are tailored to simplify tax processes, save time, and reduce costs compared to traditional accounting software or services.
- Total Equity Funding$764.57K (USD)
in 1 rounds
- Latest Funding Round$764.57K (USD), Seed
May 2025
Products & Services of Pie
Pie offers a comprehensive portfolio of products and services, including Pie Tax App, Tax Return Check, and We Do It For You.
Self-assessment app for managing personal tax returns.
Quality check service for tax return submissions.
Complete tax return preparation by Pie team.
Apps and channels of Pie
its YouTube channel Pie has 5.9K subscribers and 30 videos.
Videos from Pie
The most watched videos on Pie's YouTube channel, Pie (5.9K subscribers). Click a video to play it here.
More on Pie.
Funding Insights of Pie
Pie has successfully raised a total of $764.57K through 1 strategic funding round. The most recent funding activity was a Seed round of $764.57 thousand completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $764,567
- Total Rounds 1
- Last Round Seed — $764,567
- First Round $764,567
(May 2025)
All 1 funding rounds of Pie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $764,567 | Seed | – | – | – |
People of Pie
15 people are tracked at Pie (4 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Tommy McNally | Founder & CEO | Leadership |
Christian Pugliese | Chief Technology Officer | Leadership |
Adam Symonds | Chief Financial Officer | Leadership |
Dax | Co-founder and CEO | Leadership |
Danilo D. | Machine Learning Analyst | Team |
Roque Junior | Tech Leader | Team |
Ka Chun Chan | Senior Software Developer | Team |
Radha Rani Jha | CS & Support | Team |
Riya Chaudhary | Customer Service - App Support | Team |
Jean Pierre Rossetto | Senior Project Manager | Team |
Kwin Santonil | Web Designing | Team |
Asif Ahmed | CS & Tax Assistant | Team |
Prabhjot Kaur | Tax Support | Team |
Mausam Verma | Backend Assistant/customer Service - App Support | Team |
Lucas Lima | Frontend Engineer | React Native | React | Team |
Complete people profiles for Pie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pie
2 dated milestones of Pie across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Pie is founded.
- Funding First funding round of $765K.
Web traffic of Pie
The website of Pie (pie.tax) receives about 77.4K visits a month and ranks #605,842 among all websites worldwide, #1,493 in Accounting and Auditing.
- Monthly visits77.4K
▲ 25.5% vs previous month
- Unique visitors30.3K
per month
- Global rank#605,842
among all websites
- Category rank#1,493
Finance · Accounting and Auditing
- Bounce rate49%
- Pages per visit1.7
- Average visit36 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Pie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| taxationweb.co.uk | 100% | #1,401,733 | View details | ||
taxaccountant.co.uk | taxaccountant.co.uk | 98% | #2,644,441 | – | |
legendfinancial.co.uk | legendfinancial.co.uk | 98% | #2,183,902 | – | |
| taxd.co.uk | 96% | 124.2K | #558,157 | View details | |
| taxscouts.com | 95% | 88.6K | #616,811 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Pie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Pie
Pie was founded in 2022 and raised its 1st funding round 3 years after it was founded.
Pie is headquartered in Dublin, Ireland.
Tommy McNally is the CEO of Pie, as recorded in our data. They have also founded this company.
Pie is a funded company, having raised a total of $764.57K across 1 funding round to date. The company's 1st funding round was a Seed of $764.57K, raised on May 2025.
Pie is established as the UKs first personal tax app, focusing on self-assessment for various professions including freelancers, builders, landlords, and high earners. Services are provided through a mobile app with features like real-time tax updates, automated bookkeeping, and direct HMRC submission. Sector-specific tax assistants are offered to address industry-specific needs. Solutions are tailored to simplify tax processes, save time, and reduce costs compared to traditional accounting software or services.
Pie offers Pie Tax App, Tax Return Check, and We Do It For You.
Pie operates through Pie Money Limited.