Pimberly

Manchester, United Kingdom Founded: 1991 • Age: 35 yrs
Cloud-based product information and digital asset management platform

About Pimberly

Pimberly is a Retail company based in Manchester (United Kingdom) founded in 1991 by Martin Balaam. Cloud-based product information and digital asset management platform. It operates in the Retail and Technology sectors. Pimberly has raised $16.63 million across 4 funding rounds from investors including Mercia and NorthEdge. The company has 48 employees. Its chief executive, as recorded, is Martin Balaam. Its website pimberly.com draws about 52 thousand monthly visits. Pimberly offers products and services including PIM Platform, Digital Asset Management, and Workflows. Its focus areas include Brands Tech, Operations Management, Product Management and Product Information Management. Its legal entity is PIMBERLY SOFTWARE DEVELOPMENT LIMITED.

Company details

Pimberly was founded in 1991 in Manchester, United Kingdom, as a provider of cloud-based solutions in the product information management and digital asset management sectors. Images, videos, graphics, and documents are handled to support multi-channel retailers in accessing, storing, organizing, publishing, and sharing product data. Visual workflows are utilized to automate processes through flowcharts. Operations focus on scalable features, with pricing structured according to selected packages and included functionalities.

  • Headquarters Manchester, United Kingdom
  • Employees 48
  • Founders Martin Balaam
  • Sectors
    Retail
    Technology
  • Website category Business and Consumer Services · Online Marketing
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website pimberly.com
  • Social LinkedIn X
  • Legal Name Pimberly Software Development Limited
  • Date of Incorporation 30 Apr, 1999
  • Jurisdiction MANCHESTER, ENGLAND
Key Metrics
  • Annual Revenue
    $3.75 M (USD)
    32
    as on Jun 30, 2022
  • Net Profit
    -$1.82 M (USD)
    -41
    as on Jun 30, 2022
  • EBITDA
    -$2.61 M (USD)
    -46
    as on Jun 30, 2022
  • Total Equity Funding
    $16.63M (USD)

    in 4 rounds

  • Latest Funding Round
    $5.07M (USD), Series B

    Feb 2024

  • Investors
    Mercia

    & 1 more

  • Employee Count
    48

Products & Services of Pimberly

Pimberly offers a comprehensive portfolio of products and services, including PIM Platform, Digital Asset Management, and Workflows.

PIM Platform
Product Information Management

Software for centralizing and optimizing product data

Digital Asset Management
Asset Management

Tools for handling and distributing digital assets in eCommerce

Workflows
Automation

Features for automating product data processes and compliance

Funding Insights of Pimberly

Pimberly has successfully raised a total of $16.63M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $5.07 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $16.63M
  • Total Rounds 4
  • Last Round Series B β€” $5.07M
  • Investors Count 2

All 4 funding rounds of Pimberly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2024$5.07MSeries B–Mercia
–
Nov 2021$8.88MSeries B–Mercia
–
Jun 2018$2.67MSeries A–Mercia
–
Mar 2018Series A–NorthEdge
–
Valuation history

2 investors in total: 2 institutional.

Investors in Pimberly

Pimberly has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Mercia and NorthEdge.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
NorthEdge is recognized as a regional private equity firm.
northedge.comManchester, United Kingdom
Investment management services are provided by Mercia to various clients.
1982mercia.co.uk
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Investor details for Pimberly

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People of Pimberly

47 people are tracked at Pimberly (11 in leadership, 36 in team); the tracked headcount is 48.

NameRoleGroup
Martin Balaam
Founder & CEOLeadership
Craig McCalley
Managing Director, UKLeadership
Matt Spencer
Head of Product DevelopmentLeadership
Mike Walker
VP, OperationsLeadership
Bruce Wright
VP, SalesLeadership
Tim B.
VP Enterprise And Difital Product PassprtLeadership
Paul Cook
Finance DirectorLeadership
Alice Tonge
Head Of Quality AssuranceLeadership
Colin Wells
Account DirectorLeadership
Josh Bradley
VP Of MarketingLeadership
Victoria Hamblin
VP Customer SuccessLeadership
Alex Thompson
Growth Marketing ManagerTeam
John H.
Software DeveloperTeam
Alex Phipps
Account ExecutiveTeam
Mutasim Akhtar
Senior Business Development ExecutiveTeam
Patrick Tully
Senior Content Marketing ManagerTeam
Barak BenYehuda
Account ExecutiveTeam
Eli Rowe
Account ExecutiveTeam
Maggie Malyszko
Technical Account ManagerTeam
Shehzad Hussain (ACMA / CGMA)
Finance ManagerTeam

27 more people are available in the full profile.

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Complete people profiles for Pimberly

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Timeline of Pimberly

3 dated milestones of Pimberly across 33 years, from founding to its latest funding, stage changes and deals.

  1. Founded Pimberly is founded.
  2. Funding First funding round.
  3. Funding Latest funding round, Series B, of $5.1M.

Web traffic of Pimberly

The website of Pimberly (pimberly.com) receives about 52.2K visits a month and ranks #675,159 among all websites worldwide, #1,436 in Online Marketing.

  • Monthly visits
    52.2K

    ▼ 1.1% vs previous month

  • Unique visitors
    20.6K

    per month

  • Global rank
    #675,159

    among all websites

  • Category rank
    #1,436

    Business and Consumer Services · Online Marketing

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β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Related news about Pimberly

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Frequently Asked Questions about Pimberly

Pimberly was founded in 1991 and raised its 1st funding round 27 years after it was founded.

Pimberly is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.

Martin Balaam is the CEO of Pimberly, as recorded in our data. They have also founded this company.

Pimberly is a funded company, having raised a total of $16.63M across 4 funding rounds to date.

Pimberly has 48 employees.

Annual revenue of Pimberly is $3.75M as on Jun 30, 2022.

Pimberly was founded in 1991 in Manchester, United Kingdom, as a provider of cloud-based solutions in the product information management and digital asset management sectors. Images, videos, graphics, and documents are handled to support multi-channel retailers in accessing, storing, organizing, publishing, and sharing product data. Visual workflows are utilized to automate processes through flowcharts. Operations focus on scalable features, with pricing structured according to selected packages and included functionalities.

Pimberly offers PIM Platform, Digital Asset Management, and Workflows.

Pimberly has 2 investors. Key investors include Mercia, and NorthEdge.

Pimberly operates through Pimberly Software Development Limited.

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