Pioneer Foods

Cape Town, South Africa Founded: 1997 • Age: 29 yrs Acquired By PepsiCo
Multicategory food and beverage company
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About Pioneer Foods

Pioneer Foods is a company based in Cape Town (South Africa) founded in 1997 was acquired by PepsiCo in July 2019.. Pioneer Foods has completed 1 acquisition, including Fruit Bowl. Pioneer Foods operates in a competitive market with competitors including Masan Group, General Mills, Danone, Kraft Heinz Company and Strauss Group, among others.

  • Headquarter Cape Town, South Africa
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $723.05 M (USD), Post-IPO

    Oct 10, 2018

  • Investors
    PepsiCo

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    PepsiCo

    (Jul 15, 2019)

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People of Pioneer Foods
Headcount 5000-10000
Employee Profiles 27
Employee Profiles
People
Leeuw Benedict
HR Practitioner
People
Farzana Khan
Group Procurement Category Manager
People
Michael Campbell
Site Engineering Manager
People
Felix Lombard
Chief Financial Officer

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Funding Insights of Pioneer Foods

  • Total Funding
  • Total Rounds 1
  • Last Round Post-IPO — $723.1M
  • First Round

    (10 Oct 2018)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Post-IPO - Pioneer Foods Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pioneer Foods

Pioneer Foods has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include PepsiCo and Zeder. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Agribusiness infrastructure investments are managed by Zeder fund.
Founded Year Domain Location
Food, snacks, and beverages are produced and distributed globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pioneer Foods

Pioneer Foods has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fruit Bowl. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Natural fruit snacks are offered by the Fruit Bowl brand.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Pioneer Foods

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pioneer Foods Comparisons

Employees
+
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Competitors of Pioneer Foods

Pioneer Foods operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Masan Group, General Mills, Danone, Kraft Heinz Company and Strauss Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Manufacturer and distributor of food & beverages
domain founded_year HQ Location
Multi-category food products are produced and distributed globally.
domain founded_year HQ Location
Health-focused dairy and plant-based food products are offered.
domain founded_year HQ Location
Processed foods and beverages are manufactured globally.
domain founded_year HQ Location
Food and beverage products are developed, manufactured, and distributed internationally.
domain founded_year HQ Location
A global consumer goods business with diverse product offerings.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pioneer Foods

Frequently Asked Questions about Pioneer Foods

When was Pioneer Foods founded?

Pioneer Foods was founded in 1997 and raised its 1st funding round 21 years after it was founded.

Where is Pioneer Foods located?

Pioneer Foods is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.

What does Pioneer Foods do?

Pioneer Foods was founded in 1997 in Cape Town, South Africa, within the food and beverage sector. A variety of products is manufactured, including cereals, flour, bread, snacks, tea, water, dried fruits, and fruit juices. Brands such as Safari, Ceres, Liqui-Fruit, Spekko, and Bokomo are owned and managed. Sales occur through organised retailers, with exports directed to over 60 countries.

Who are the top competitors of Pioneer Foods?

Pioneer Foods's top competitors include Masan Group, Kraft Heinz Company and General Mills.

How many acquisitions has Pioneer Foods made?

Pioneer Foods has made 1 acquisition, including Fruit Bowl.

Who are Pioneer Foods's investors?

Pioneer Foods has 2 investors. Key investors include PepsiCo, and Zeder.

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