About Piqora
Piqora is a Technology company based in San Mateo (United States) founded in 2012, and was acquired by Olapic in March 2016. Visual content marketing and analytics are offered for social networks. Piqora has raised $11.2 million across 3 funding rounds from investors including Olapic, Western Technology Investment and Lazerow Ventures. Its website piqora.com draws about 11 thousand monthly visits. Piqora offers products and services including Articles and Blog Platform. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Creation. Its competitors include EX.CO, Typeface and Ceros; 3 of its 3 listed competitors have raised funding.
Company details
Piqora (previously Pinfluencer) is an enterprise marketing and analytics suite for visual, interest-based networks such as Pinterest, Instagram and Tumblr. Piqoras visual analytics, CRM and CMS products help marketers score images, measure ROI from visual networks, interact with customers, influencers and brand advocates, publish content and build communities. Piqoras image recognition, hashtag and url parsing based analytics technology offers deep website, profile, competitive and content research insights. Piqora integrates with other enterprise systems such as Google Analytics, Omniture, and Shopping Feeds to track the image conversion funnel as well as offer social e-commerce analytics. Customers include Crate and Barrel, Etsy, Z Gallerie, Fossil, Orbitz, and Steve Madden.
- Headquarters San Mateo, United States
- Stage Acquired
- SectorsTechnology
- Website piqora.com
- Social LinkedIn X
- Acquired by Olapic (Mar 2016)
Products & Services of Piqora
Piqora offers a comprehensive portfolio of products and services, including Articles and Blog Platform.
Informational pieces on lifestyle and personality for reader engagement.
Online space for articles covering health and work topics.
Funding Insights of Piqora
Piqora has successfully raised a total of $11.2M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.7 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.2M
- Total Rounds 3
- Last Round Series A — $7.7M
- First Round $1.4M
(Jul 2012)
- Investors Count 7
All 3 funding rounds of Piqora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | $7.7M | Series A | – | – | |
| Apr 2013 | $2.1M | Seed | – | Western Technology Investment, Lazerow Ventures | |
| Jul 2012 | $1.4M | Seed | – | Baseline Ventures, Freestyle | – |
8 investors in total: 8 institutional.
Investors in Piqora
Piqora has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Olapic, Western Technology Investment and Lazerow Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused VC firm | dfj.com | Menlo Park, United States | ||
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
Early-stage founders are supported through impactful venture capital investments. | fireboltventures.com | Palo Alto, United States | ||
Freestyle VC is engaged in seed funding for tech startups. | freestyle.vc | Larkspur, United States | ||
Early-stage companies are funded by this venture capital firm. | altos.vc | Menlo Park, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Limited information available | 2010 | laz.nyc | New York, United States | |
User-generated images are aggregated and curated for brand marketing campaigns. | 2010 | olapic.com | New York, United States |
Investor details for Piqora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Piqora
4 people are tracked at Piqora (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
David Shadpour | Founder & CEO | Leadership |
Hope Trumbull | Vice President of Global Sales | Leadership |
James Grant Johnson II | Brand Ambassador | Team |
Saro Wiltjer | Talent Acquisition Manager | Team |
Complete people profiles for Piqora
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Piqora
4 dated milestones of Piqora across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Piqora is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series A, of $7.7M.
- Exit Acquired by Olapic.
Competitors of Piqora
Piqora has 3 listed competitors in our database, 3 of them funded. They include EX.CO, Typeface and Ceros.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| typeface.ai | 2022 | San Francisco, United States | $205.61M | AI-based content creation platform is offered for businesses. | ||
| ceros.com | 2012 | New York, United States | $143.15M | Interactive content creation platform is provided for brands. |
Detailed competitors of Piqora
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Piqora
The website of Piqora (piqora.com) receives about 10.9K visits a month.
- Monthly visits10.9K
▼ 21.6% vs previous month
Websites whose visitors overlap most with Piqora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pinterest.com | 100% | 1.5B | #21 | View details | |
pinstamatic.com | pinstamatic.com | 71% | – | ||
| google.com | 67% | 85.8B | #1 | View details | |
| telesign.com | 64% | 98.9K | #376,831 | View details | |
| hongkiat.com | 63% | #249,185 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Piqora
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- 20 similar websites
- Audience overlap
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Top companies in MarketingTech
3 companies that operate in the same segment as Piqora (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Piqora
Complete news archive for Piqora
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Frequently Asked Questions about Piqora
Piqora was founded in 2012.
Piqora is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Piqora is a funded company, having raised a total of $11.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on Jul 2012.
Piqora (previously Pinfluencer) is an enterprise marketing and analytics suite for visual, interest-based networks such as Pinterest, Instagram and Tumblr. Piqoras visual analytics, CRM and CMS products help marketers score images, measure ROI from visual networks, interact with customers, influencers and brand advocates, publish content and build communities. Piqoras image recognition, hashtag and url parsing based analytics technology offers deep website, profile, competitive and content research insights. Piqora integrates with other enterprise systems such as Google Analytics, Omniture, and Shopping Feeds to track the image conversion funnel as well as offer social e-commerce analytics. Customers include Crate and Barrel, Etsy, Z Gallerie, Fossil, Orbitz, and Steve Madden.
Piqora offers Articles and Blog Platform.
Piqora has 8 investors. Key investors include Olapic, Western Technology Investment, Lazerow Ventures, DFJ, and Baseline Ventures.
Yes. Piqora was acquired by Olapic in March 2016.