Placemeter

New York, United States Founded: 2012 • Age: 14 yrs Acquired By Arlo
Provider of products and equipment for security and surveillance solutions
Annual revenue - Latest available
Total funding $7.8M 4 rounds
Employees 244 Tracked headcount
Investors 8 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Placemeter

Placemeter is a company based in New York (United States) founded in 2012 was acquired by Arlo in December 2016. Placemeter has raised $7.83 million across 4 funding rounds from investors including FundersClub, Arlo and Techstars. The company has 244 employees as of December 31, 2022. Placemeter operates in a competitive market with competitors including Ooma, Vivint, ADT, Alarm.com and Ring Labs, among others.

  • Headquarter New York, United States
  • Employees 244 as on 31 Dec, 2022
  • Sectors
    Technology
    Retail Industrial Goods & Manufacturing Transportation, Automotive & Logistics Government & Social Sector
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Internet of Things (IoT) & Connectivity Unlock Sub-Sector Unlock Segment
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Road Transportation & Transit Systems Unlock Sub-Sector Unlock Segment
Government & Social Sector → Government Technology & Digital Services Unlock Sub-Sector Unlock Segment
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Technology → Internet of Things (IoT) & Connectivity Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $7.83 M (USD)

    in 4 rounds

  • Latest Funding Round
    $6 M (USD), Series A

    Sep 17, 2014

  • Investors
    FundersClub

    & 7 more

  • Employee Count
    244

    as on Dec 31, 2022

  • Acquired by
    Arlo

    (Dec 16, 2016)

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People of Placemeter

Headcount 1000-5000
Employee Profiles 169
Board Members and Advisors 8
Employee Profiles
People
Naomi Oh
Senior Sales Operations Analyst
People
Gurajala Bhavya Sri
Software QA Engineer
People
David Goggin
Network Technical Support
People
Jos Kleijhorst
Sr. Ecommerce & Retail Sales Manager Benelux

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Board Members and Advisors
people
Laura J. Durr
Member Board Of Directors
people
Thomas H. Waechter
Director
people
Barbara V. Scherer
Director
people
Sarah Butterfass
Director

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Funding Insights of Placemeter

Placemeter has successfully raised a total of $7.83M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Placemeter

Placemeter has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include FundersClub, Arlo and Techstars.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are offered to startups by NEA.
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Venture capital investing in technology sectors such as AI and automotive.
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Venture finance services, including debt and equity, are provided to capital-backed companies globally.
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Investor details for Placemeter

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Investments & Acquisitions by Placemeter

Investments
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Investment portfolio details for Placemeter

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  • Transaction dates
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Financial Statements - Placemeter

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Detailed financials for Placemeter

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  • Profit trends
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Placemeter Comparisons

Placemeter Primary company
Description
Provider of products and equipment for security and surveill...
Location
New York, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
244
As of 2022
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Peer comparison for Placemeter

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Competitors of Placemeter

Placemeter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ooma, Vivint, ADT, Alarm.com and Ring Labs, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based business telephony and home security services are provided.
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Cloud-based smart security cameras are manufactured for home use.
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Cloud-based surveillance solutions for home and business security are provided.
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Cloud-based video intercoms and physical security systems are provided.
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Cloud-based video surveillance systems are provided for security monitoring.
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Wireless home security systems are offered with cellular monitoring.
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Detailed competitors of Placemeter

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Latest news on Placemeter

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Complete news archive for Placemeter

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  • Brand-specific news history

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Frequently Asked Questions about Placemeter

Placemeter was founded in 2012.

Placemeter is headquartered in New York, United States. It is registered at New York, New York, United States.

Placemeter is a funded company, having raised a total of $7.83M across 4 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Placemeter is 244.

Provider of products and equipment for security and surveillance solutions. It provides users with a platform that uses algorithms and lives feeds from traffic cameras to collect foot traffic data on people outside of businesses, inside them, walking past, and in public places. It also has a consumer app to show how crowded a certain outlet is and has B2B plans, with applications for retailers and urban planners.

Placemeter's top competitors include Ooma, Vivint and SimpliSafe.

Placemeter has 8 investors. Key investors include FundersClub, Arlo, Techstars, Qualcomm Ventures, and NEA.

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