About Placemeter
Placemeter is a Technology company based in New York (United States) founded in 2012, and was acquired by Arlo in December 2016. It operates in the Technology, Retail, and Industrial Goods & Manufacturing sectors. Placemeter has raised $7.83 million across 4 funding rounds from investors including FundersClub, Arlo and Techstars. The company has 244 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service, Geography and Location Data. Its competitors include Ooma, Vivint and ADT; 3 of its 3 listed competitors have raised funding.
Company details
Provider of products and equipment for security and surveillance solutions. It provides users with a platform that uses algorithms and lives feeds from traffic cameras to collect foot traffic data on people outside of businesses, inside them, walking past, and in public places. It also has a consumer app to show how crowded a certain outlet is and has B2B plans, with applications for retailers and urban planners.
- Headquarters New York, United States
- Employees 244
- Stage Acquired
- SectorsTechnologyRetail Industrial Goods & Manufacturing Transportation, Automotive & Logistics Government & Social Sector
- Website placemeter.com
- Social LinkedIn X Facebook
- Acquired by Arlo (Dec 2016)
- Total Equity Funding$7.83M (USD)
in 4 rounds
- Latest Funding Round$6M (USD), Series A
Sep 2014
- InvestorsFundersClub
& 7 more
- Employee Count244
- Acquired byArlo
(Dec 2016)
Funding Insights of Placemeter
Placemeter has successfully raised a total of $7.83M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.83M
- Total Rounds 4
- Last Round Series A — $6M
- First Round $125,000
(Jul 2012)
- Investors Count 7
All 4 funding rounds of Placemeter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $6M | Series A | – | New Enterprise Associates | |
| Nov 2013 | $1.7M | Seed | – | – | |
| Jun 2013 | Seed | – | – | ||
| Jul 2012 | $125,000 | Angel Round | – | – | – |
8 investors in total: 8 institutional.
Investors in Placemeter
Placemeter has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include FundersClub, Arlo and Techstars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Venture capital investing in technology sectors such as AI and automotive. | 2000 | qualcommventures.com | San Diego, United States | |
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Investment support is provided to founders reshaping industries. | blisce.com | New York, United States | ||
Private equity firm investing in multiple sectors | collabfund.com | New York, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Fundraising platform connects startups with investors for capital and support. | 2012 | fundersclub.com | San Francisco, United States | |
Cloud-based smart security cameras are developed for video surveillance. | 2003 | arlo.com | San Jose, United States |
Investor details for Placemeter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Placemeter
177 people are tracked at Placemeter (47 in leadership, 8 in board & advisors, 122 in team); the tracked headcount is 244.
| Name | Role | Group |
|---|---|---|
Jamie Hanson | Senior Finance Director, Connected Home Products Business Unit | Leadership |
Gary Newson | EMEA Sales Director, Ecommerce & Retail | Leadership |
Hydi | Fp&a Director | Leadership |
Ray Ernenwein | Senior Vice President - Operations | Leadership |
Dory Yan-Opening | Sales Director | Leadership |
Richard Jonker | Vice President Of Marketing & Business Development | Leadership |
Sylvain Clemenz | Regional Vice President Sales EMEA | Leadership |
Laurent Masia | Senior Director Of Product Line Management, Managed Switches | Leadership |
Massimo Mazzeo Ocello | VP Global Systems Engineering, Customer Support And Services | Leadership |
Zhijun Li | Director, Manufacturing And Test Engineering | Leadership |
Sting Sia | Quality Assurance Director | Leadership |
Charles Prober | CEO & Director | Leadership |
Bryan Murray | CFO | Leadership |
Aidan O'Mahony | Digital Marketing Director | Leadership |
Andrew Harris | Director Of Sales North America And Canada Country Manager | Leadership |
Pramod Badjate | President & General Manager, NETGEAR for Business Products | Leadership |
Antonio López Reus | VP of Strategy & Partnerships | Leadership |
John Henkel | Director Of SMB Product Marketing | Leadership |
Kalpesh Mehta | Vp, IT | Leadership |
Emily Lee | Principal Account Director | Leadership |
157 more people are available in the full profile.
Complete people profiles for Placemeter
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Placemeter
4 dated milestones of Placemeter across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Placemeter is founded.
- Funding First funding round of $125K.
- Funding Latest funding round, Series A, of $6.0M.
- Exit Acquired by Arlo.
Competitors of Placemeter
Placemeter has 3 listed competitors in our database, 3 of them funded. They include Ooma, Vivint and ADT.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ooma.com | 2004 | Palo Alto, United States | $87.97M | 454 | Cloud-based business telephony and home security services are provided. | |
| vivint.com | 1999 | Provo, United States | $172M | 11,275 | Cloud-based smart security cameras are manufactured for home use. | |
| adt.com | 1874 | Boca Raton, United States | $24.05M | 36,714 | Cloud-based surveillance solutions for home and business security are provided. |
Detailed competitors of Placemeter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Placemeter
Websites that share an audience with Placemeter (placemeter.com).
Websites whose visitors overlap most with Placemeter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smartthings.com | 100% | 3M | #22,713 | View details | |
| kandasoft.com | 61% | 680.7K | #1,494,597 | View details | |
startup-videos.com | startup-videos.com | 61% | – | ||
basic4ppc.com | basic4ppc.com | 60% | – | ||
discovermeteor.com | discovermeteor.com | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Placemeter
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Industrial IoT & Smart Manufacturing
3 companies that operate in the same segment as Placemeter (Industrial IoT & Smart Manufacturing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Cloud-based network infrastructure for IoT applications is provided. | 2004 | Boise, Idaho, United States | USD 154.85 M | USD 8.52 M | 165 |
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Frequently Asked Questions about Placemeter
Placemeter was founded in 2012.
Placemeter is headquartered in New York, United States. It is registered at New York, New York, United States.
Placemeter is a funded company, having raised a total of $7.83M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $125K, raised on Jul 2012.
Placemeter has 244 employees.
Provider of products and equipment for security and surveillance solutions. It provides users with a platform that uses algorithms and lives feeds from traffic cameras to collect foot traffic data on people outside of businesses, inside them, walking past, and in public places. It also has a consumer app to show how crowded a certain outlet is and has B2B plans, with applications for retailers and urban planners.
Placemeter has 8 investors. Key investors include FundersClub, Arlo, Techstars, Qualcomm Ventures, and NEA.
Yes. Placemeter was acquired by Arlo in December 2016.