Placemeter

New York, United States Founded: 2012 • Age: 14 yrs Acquired By Arlo
Provider of products and equipment for security and surveillance solutions
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About Placemeter

Placemeter is a company based in New York (United States) founded in 2012 was acquired by Arlo in December 2016.. Placemeter has raised $7.83 million across 4 funding rounds from investors including FundersClub, Arlo and Techstars. The company has 244 employees as of December 31, 2022. Placemeter operates in a competitive market with competitors including Ooma, Vivint, ADT, Alarm.com and Ring Labs, among others.

  • Headquarter New York, United States
  • Employees 244 as on 31 Dec, 2022
  • Sectors
    Technology
    Retail Industrial Goods & Manufacturing Transportation, Automotive & Logistics Government & Social Sector
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Retail → Retail Technology & Automation
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems
Transportation, Automotive & Logistics → Road Transportation & Transit Systems
Government & Social Sector → Government Technology & Digital Services
Technology → Artificial Intelligence & Machine Learning
Technology → Internet of Things (IoT) & Connectivity
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.83 M (USD)

    in 4 rounds

  • Latest Funding Round
    $6 M (USD), Series A

    Sep 17, 2014

  • Investors
    FundersClub

    & 7 more

  • Employee Count
    244

    as on Dec 31, 2022

  • Acquired by
    Arlo

    (Dec 16, 2016)

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People of Placemeter
Headcount 1000-5000
Employee Profiles 169
Board Members and Advisors 8
Employee Profiles
People
Naomi Oh
Senior Sales Operations Analyst
People
Gurajala Bhavya Sri
Software QA Engineer
People
David Goggin
Network Technical Support
People
Jos Kleijhorst
Sr. Ecommerce & Retail Sales Manager Benelux

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Board Members and Advisors
people
Laura J. Durr
Member Board Of Directors
people
Thomas H. Waechter
Director
people
Barbara V. Scherer
Director
people
Sarah Butterfass
Director

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Funding Insights of Placemeter

Placemeter has successfully raised a total of $7.83M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $6.0M
  • First Round

    (01 Jul 2012)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2014 Amount Series A - Placemeter Valuation New Enterprise Associates
Nov, 2013 Amount Seed - Placemeter Valuation

investors

Jun, 2013 Amount Seed - Placemeter Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Placemeter

Placemeter has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include FundersClub, Arlo and Techstars. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are offered to startups by NEA.
Founded Year Domain Location
Venture capital investing in technology sectors such as AI and automotive.
Founded Year Domain Location
Venture finance services, including debt and equity, are provided to capital-backed companies globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Placemeter

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Placemeter

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Placemeter Comparisons

Employees
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Competitors of Placemeter

Placemeter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ooma, Vivint, ADT, Alarm.com and Ring Labs, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based business telephony and home security services are provided.
domain founded_year HQ Location
Cloud-based smart security cameras are manufactured for home use.
domain founded_year HQ Location
Cloud-based surveillance solutions for home and business security are provided.
domain founded_year HQ Location
Cloud-based video intercoms and physical security systems are provided.
domain founded_year HQ Location
Cloud-based video surveillance systems are provided for security monitoring.
domain founded_year HQ Location
Wireless home security systems are offered with cellular monitoring.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Placemeter

Frequently Asked Questions about Placemeter

When was Placemeter founded?

Placemeter was founded in 2012.

Where is Placemeter located?

Placemeter is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Placemeter a funded company?

Placemeter is a funded company, having raised a total of $7.83M across 4 funding rounds to date.

How many employees does Placemeter have?

As of Dec 31, 2022, the latest employee count at Placemeter is 244.

What does Placemeter do?

Provider of products and equipment for security and surveillance solutions. It provides users with a platform that uses algorithms and lives feeds from traffic cameras to collect foot traffic data on people outside of businesses, inside them, walking past, and in public places. It also has a consumer app to show how crowded a certain outlet is and has B2B plans, with applications for retailers and urban planners.

Who are the top competitors of Placemeter?

Placemeter's top competitors include Ooma, Vivint and SimpliSafe.

Who are Placemeter's investors?

Placemeter has 8 investors. Key investors include FundersClub, Arlo, Techstars, Qualcomm Ventures, and NEA.

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