Placer

Los Altos, United States Founded: 2018 • Age: 8 yrs
Location data is analyzed via visual dashboards for business insights.
Request Access

About Placer

Placer is a company based in Los Altos (United States) founded in 2018 by Noam Ben Zvi, Zohar Bar Yehuda, Ofir Lemel, and Oded Fossfeld.. Placer has raised $267.85 million across 7 funding rounds from investors including WndrCo, Fifth Wall and Josh Buckley. Placer offers products and services including Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace. Placer operates in a competitive market with competitors including Trimble, ThoughtSpot, Tableau, Looker and Orbital Insight, among others.

  • Headquarter Los Altos, United States
  • Founders Noam Ben Zvi, Zohar Bar Yehuda, Ofir Lemel, Oded Fossfeld
  • Stage Unicorn
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Placer Labs Inc.
Operational Areas
Technology → Geospatial, Imaging & Sensing Technology
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $267.85 M (USD)

    in 7 rounds

  • Latest Funding Round
    $75 M (USD), Series D

    Jul 10, 2024

  • Investors
    WndrCo

    & 20 more

  • Employee Count
    Employee Count
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Placer

Placer offers a comprehensive portfolio of products and services, including Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for strategic decisions using location data.

Integrates foot traffic data into custom applications.

Provides specialized reports on industry trends.

Offers advanced datasets for enhanced insights.

People of Placer
Headcount 500-1000
Employee Profiles 257
Employee Profiles
People
Melissa Litchfield
Customer Success Manager
People
Tahi Hollander
Director Of Product Management
People
Chris Harder
Sales Director
People
Will Emmons
Chief Revenue Officer (cro)

Unlock access to complete

Funding Insights of Placer

Placer has successfully raised a total of $267.85M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $75 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series D — $75.0M
  • First Round

    (24 Oct 2018)

  • Investors Count 21
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2024 Amount Series D - Placer Valuation

investors

Jul, 2022 Amount Series C - Placer Valuation

investors

Jan, 2022 Amount Series C - Placer Valuation Josh Buckley
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Placer

Placer has secured backing from 21 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include WndrCo, Fifth Wall and Josh Buckley. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Tech focused VC firm investing in the US & Israel
Founded Year Domain Location
Investments are made in early-stage tech startups by Fifth Wall.
Founded Year Domain Location
AI and software companies are invested in by JBV Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Placer

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Placer

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Placer Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Placer

Placer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trimble, ThoughtSpot, Tableau, Looker and Orbital Insight, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based positioning solutions are offered for industrial sectors.
domain founded_year HQ Location
AI-powered text data analytics platform is provided for enterprises.
domain founded_year HQ Location
Cloud-based visual analytics and data visualization software are provided.
domain founded_year HQ Location
Cloud-based data integration and visualization platforms are provided for enterprises.
domain founded_year HQ Location
Geospatial data is analyzed from satellite imagery for enterprise insights.
domain founded_year HQ Location
AI-enabled data analytics solutions are delivered for enterprise use cases.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Placer

Frequently Asked Questions about Placer

When was Placer founded?

Placer was founded in 2018.

Where is Placer located?

Placer is headquartered in Los Altos, United States. It is registered at Los Altos, California, United States.

Who is the current CEO of Placer?

Noam Ben Zvi is the current CEO of Placer. They have also founded this company.

Is Placer a funded company?

Placer is a funded company, having raised a total of $267.85M across 7 funding rounds to date. The company's 1st funding round was a Series C of $100M, raised on Oct 24, 2018.

What does Placer do?

Placer was founded in 2018 and is headquartered in Los Altos, United States. Visual analytics software is provided by the company to businesses in the location intelligence sector. Data collection, analysis, and competitor evaluation are facilitated through the platform. Dashboards are enabled for monitoring trends and deriving insights. Services encompass event analysis, churn rate optimization, and visitor pattern examination.

Who are the top competitors of Placer?

Placer's top competitors include Trimble, Tableau and ThoughtSpot.

What products or services does Placer offer?

Placer offers Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace.

Who are Placer's investors?

Placer has 21 investors. Key investors include WndrCo, Fifth Wall, Josh Buckley, Lachy Groom, and MMC Technology Ventures.

What is Placer's valuation?

The valuation of Placer is $1B as of Jan 2022.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available