About Placer
Placer is a company based in Los Altos (United States) founded in 2018 by Noam Ben Zvi, Zohar Bar Yehuda, Ofir Lemel, and Oded Fossfeld.. Placer has raised $267.85 million across 7 funding rounds from investors including WndrCo, Fifth Wall and Josh Buckley. Placer offers products and services including Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace. Placer operates in a competitive market with competitors including Trimble, ThoughtSpot, Tableau, Looker and Orbital Insight, among others.
- Headquarter Los Altos, United States
- Founders Noam Ben Zvi, Zohar Bar Yehuda, Ofir Lemel, Oded Fossfeld
- Stage Unicorn
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Placer Labs Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$267.85 M (USD)
in 7 rounds
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Latest Funding Round
$75 M (USD), Series D
Jul 10, 2024
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Investors
WndrCo
& 20 more
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Employee Count
Employee Count
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Products & Services of Placer
Placer offers a comprehensive portfolio of products and services, including Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for strategic decisions using location data.
Integrates foot traffic data into custom applications.
Provides specialized reports on industry trends.
Offers advanced datasets for enhanced insights.
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Leadership Team
49 people
Sales and Marketing
44 people
Senior Team
35 people
Customer Team
18 people
Product Management Team
18 people
Data Analysis and Operations Team
17 people
Software Development Team
14 people
Finance and Accounting
9 people
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Funding Insights of Placer
Placer has successfully raised a total of $267.85M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $75 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series D — $75.0M
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First Round
First Round
(24 Oct 2018)
- Investors Count 21
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2024 | Amount | Series D - Placer | Valuation |
investors |
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| Jul, 2022 | Amount | Series C - Placer | Valuation |
investors |
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| Jan, 2022 | Amount | Series C - Placer | Valuation | Josh Buckley |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Placer
Placer has secured backing from 21 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include WndrCo, Fifth Wall and Josh Buckley. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech focused VC firm investing in the US & Israel
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Founded Year | Domain | Location | |
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Investments are made in early-stage tech startups by Fifth Wall.
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Founded Year | Domain | Location | |
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AI and software companies are invested in by JBV Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Placer
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Placer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Placer Comparisons
Competitors of Placer
Placer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trimble, ThoughtSpot, Tableau, Looker and Orbital Insight, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based positioning solutions are offered for industrial sectors.
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| domain | founded_year | HQ Location |
AI-powered text data analytics platform is provided for enterprises.
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| domain | founded_year | HQ Location |
Cloud-based visual analytics and data visualization software are provided.
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| domain | founded_year | HQ Location |
Cloud-based data integration and visualization platforms are provided for enterprises.
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| domain | founded_year | HQ Location |
Geospatial data is analyzed from satellite imagery for enterprise insights.
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| domain | founded_year | HQ Location |
AI-enabled data analytics solutions are delivered for enterprise use cases.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Placer
Frequently Asked Questions about Placer
When was Placer founded?
Placer was founded in 2018.
Where is Placer located?
Placer is headquartered in Los Altos, United States. It is registered at Los Altos, California, United States.
Who is the current CEO of Placer?
Noam Ben Zvi is the current CEO of Placer. They have also founded this company.
Is Placer a funded company?
Placer is a funded company, having raised a total of $267.85M across 7 funding rounds to date. The company's 1st funding round was a Series C of $100M, raised on Oct 24, 2018.
What does Placer do?
Placer was founded in 2018 and is headquartered in Los Altos, United States. Visual analytics software is provided by the company to businesses in the location intelligence sector. Data collection, analysis, and competitor evaluation are facilitated through the platform. Dashboards are enabled for monitoring trends and deriving insights. Services encompass event analysis, churn rate optimization, and visitor pattern examination.
Who are the top competitors of Placer?
Placer's top competitors include Trimble, Tableau and ThoughtSpot.
What products or services does Placer offer?
Placer offers Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace.
Who are Placer's investors?
Placer has 21 investors. Key investors include WndrCo, Fifth Wall, Josh Buckley, Lachy Groom, and MMC Technology Ventures.
What is Placer's valuation?
The valuation of Placer is $1B as of Jan 2022.
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