About Placer
Placer is a Technology company based in Los Altos (United States) founded in 2018 by Noam Ben Zvi, Zohar Bar Yehuda, Ofir Lemel, and Oded Fossfeld. Location data is analyzed via visual dashboards for business insights. Placer has raised $267.85 million across 7 funding rounds from investors including WndrCo, Fifth Wall and Composite Ventures. The company has 620 employees. Placer was last valued at $1.5 billion in December 2025. Its chief executive, as recorded, is Noam Ben Zvi. Its website placer.ai draws about 239 thousand monthly visits. Placer offers products and services including Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Location Analytics. Its legal entity is Placer Labs Inc. Its competitors include Trimble, ThoughtSpot and Tableau; 2 of its 3 listed competitors have raised funding.
Company details
Placer was founded in 2018 and is headquartered in Los Altos, United States. Visual analytics software is provided by the company to businesses in the location intelligence sector. Data collection, analysis, and competitor evaluation are facilitated through the platform. Dashboards are enabled for monitoring trends and deriving insights. Services encompass event analysis, churn rate optimization, and visitor pattern examination.
- Headquarters Los Altos, United States
- Employees 620
- Founders Noam Ben Zvi, Zohar Bar Yehuda, Ofir Lemel, Oded Fossfeld
- Stage Unicorn
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website placer.ai
- Social LinkedIn X Facebook YouTube
- Legal Name Placer Labs Inc.
- Total Equity Funding$267.85M (USD)
in 7 rounds
- Latest Funding Round$75M (USD), Series D
Jul 2024
- InvestorsWndrCo
& 31 more
- Employee Count620
Products & Services of Placer
Placer offers a comprehensive portfolio of products and services, including Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace.
Platform for strategic decisions using location data.
Integrates foot traffic data into custom applications.
Provides specialized reports on industry trends.
Offers advanced datasets for enhanced insights.
Apps and channels of Placer
Placer publishes 2 mobile apps with over 1K+ downloads; its YouTube channel Placer_ai has 753 subscribers and 30 videos.
Videos from Placer
The most watched videos on Placer's YouTube channel, Placer_ai (753 subscribers). Click a video to play it here.
More on Placer_ai.
Funding Insights of Placer
Placer has successfully raised a total of $267.85M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $75 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $267.85M
- Total Rounds 7
- Last Round Series D — $75M
- First Round $4M
(Oct 2018)
- Investors Count 32
All 7 funding rounds of Placer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $75M | Series D | – | – | – |
| Jul 2022 | $26.51M | Series C | – | – | – |
| Jan 2022 | $100M | Series C | $1B | Josh Buckley | |
| Apr 2021 | $50M | Series B | – | Todd Goldberg, Rahul Vohra | |
| Jul 2020 | $140,625 | Series A | – | – | – |
| Jan 2020 | $12.2M | Series A | – | JBV Capital | |
| Oct 2018 | $4M | Series A | – | IrishAngels Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $1B | •••••••• |
Last known valuation $1.5B (Dec 2025). 32 investors in total: 22 institutional and 10 angel.
Investors in Placer
Placer has secured backing from 32 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include WndrCo, Fifth Wall and Composite Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in the US & Israel | array.vc | San Francisco, United States | ||
Investments are made in early-stage tech startups by Fifth Wall. | 2016 | fifthwall.com | New York, United States | |
AI and software companies are invested in by JBV Capital. | jbvcap.com | San Francisco, United States | ||
Early-stage tech investments in Israel are focused on by Aleph. | aleph.vc | Tel Aviv, Israel | ||
Reciprocal Ventures is focused on investing in crypto founders. | recvc.com | New York, United States | ||
Seed and early-stage US venture capital investments are managed. | ocaventures.com | Chicago, United States | ||
| irishangelsventures.com | ||||
Early-stage investments are made in enterprise software startups. | 2015 | stagevp.com | ||
Blockchain startups are built by a dedicated startup studio. | upscale.vc | Boulder, United States | ||
Growth-stage tech startups are invested in by Akkadian Ventures. | akkadian.vc | San Francisco, United States |
Investor details for Placer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Placer
251 people are tracked at Placer (70 in leadership, 181 in team); the tracked headcount is 620.
| Name | Role | Group |
|---|---|---|
Noam Ben Zvi | Co-Founder & CEO | Leadership |
Zohar Bar Yehuda | Co-Founder | Leadership |
Ofir Lemel | Co-Founder & CPO | Leadership |
Oded Fossfeld | Co-Founder | Leadership |
Dean Neese | Chief Operating Officer & Chief Financial Officer | Leadership |
Tahi Hollander | Director Of Product Management | Leadership |
Chris Harder | Sales Director | Leadership |
Will Emmons | Chief Revenue Officer (cro) | Leadership |
Caroline Wu | Director Of Research | Leadership |
Roy Valler | VP, Data | Leadership |
Elad Ash | Chief R&D & General Manager, Israel | Leadership |
Annabelle Pluquet | Director, GTM Strategy & Revenue Operations | Leadership |
Hadar Avidor-Shiff | VP Operations And HR | Leadership |
Tim Lindsey | Director Sales Operations | Leadership |
Asaf Moshe | VP, Product | Leadership |
Josh Stivers | Sales Director | Leadership |
Idan Lousky | Director Of Engineering | Leadership |
Rachna Raina | Vice President - Operations, Vertical Business Units, Strategy | Leadership |
Christopher Kennedy | Senior Vice President, Strategy | Leadership |
Justin S. | Sales Director, Advertising | Leadership |
231 more people are available in the full profile.
Complete people profiles for Placer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Placer
4 dated milestones of Placer across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Placer is founded.
- Funding First funding round of $4.0M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $75.0M.
Competitors of Placer
Placer has 3 listed competitors in our database, 2 of them funded. They include Trimble, ThoughtSpot and Tableau.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trimble.com | 1978 | Sunnyvale, United States | 12,700 | Cloud-based positioning solutions are offered for industrial sectors. | ||
| thoughtspot.com | 2012 | San Jose, United States | $674M | AI-powered text data analytics platform is provided for enterprises. | ||
| tableau.com | 2003 | Seattle, United States | $30.55M | Cloud-based visual analytics and data visualization software are provided. |
Detailed competitors of Placer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Placer
The website of Placer (placer.ai) receives about 239.4K visits a month and ranks #166,833 among all websites worldwide, #4,491 in Business Services.
- Monthly visits239.4K
▲ 34.4% vs previous month
- Unique visitors72.2K
per month
- Global rank#166,833
among all websites
- Category rank#4,491
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit5.9
- Average visit5 min 28 sec
- DevicesDesktop 62% · Mobile 38%
Websites whose visitors overlap most with Placer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| advanresearch.com | 100% | #2,030,923 | View details | ||
| sitezeus.com | 98% | 4.6K | #4,278,992 | View details | |
| streetlightdata.com | 94% | 16.6K | #1,286,306 | View details | |
| crexi.com | 94% | 4.5M | #10,273 | View details | |
| costar.com | 90% | #10,763 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Placer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Geospatial & GIS Platforms
3 companies that operate in the same segment as Placer (Geospatial & GIS Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | USD 3.59 B | 12,100 | ||
Foursquare is recognized as a leader in geospatial technology. | 2009 | New York, New York, United States | USD 448.21 M | 381 |
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Related news about Placer
Complete news archive for Placer
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Placer
Placer was founded in 2018.
Placer is headquartered in Los Altos, United States. It is registered at Los Altos, California, United States.
Noam Ben Zvi is the CEO of Placer, as recorded in our data. They have also founded this company.
Placer is a funded company, having raised a total of $267.85M across 7 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Oct 2018.
Placer has 620 employees.
Placer was founded in 2018 and is headquartered in Los Altos, United States. Visual analytics software is provided by the company to businesses in the location intelligence sector. Data collection, analysis, and competitor evaluation are facilitated through the platform. Dashboards are enabled for monitoring trends and deriving insights. Services encompass event analysis, churn rate optimization, and visitor pattern examination.
Placer's top competitors include Trimble, Tableau and ThoughtSpot.
Placer offers Analytics Platform, ENRICHMENT API, XTRA, and Data Marketplace.
Placer has 32 investors. Key investors include WndrCo, Fifth Wall, Composite Ventures, Josh Buckley, and Lachy Groom.
The valuation of Placer is $1.5B as of Dec 2025.
Placer operates through Placer Labs Inc..
Yes. Placer publishes Placer.ai and 1 more app, with over 1,000 downloads.