About Placester
Placester is a company based in Cambridge (United States) founded in 2008 by Matt Barba.. Placester has raised $103.6 million across 7 funding rounds from investors including Techstars, NEA and Romulus Capital. Placester has completed 1 acquisition, including RealSatisfied. Placester offers products and services including Codeless Website Builder, CRM & Email, Lead Capture Tools, Live Chat, and Mobile App. Placester operates in a competitive market with competitors including BoomTown, VTS, EliseAI, Luxury Presence and Inside Real Estate, among others.
- Headquarter Cambridge, United States
- Founders Matt Barba
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Sectors
Real Estate & ConstructionTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Placester, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$103.6 M (USD)
in 7 rounds
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Latest Funding Round
$50 M (USD), Series D
Mar 24, 2017
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Investors
Techstars
& 12 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Placester
Placester offers a comprehensive portfolio of products and services, including Codeless Website Builder, CRM & Email, Lead Capture Tools, Live Chat, and Mobile App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for creating real estate websites without coding
System to track and nurture leads effectively
Features for forms and pop-ups to convert visitors
Widget for real-time engagement with website visitors
App for managing leads and assistants on the go
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Funding Insights of Placester
Placester has successfully raised a total of $103.6M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $50 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series D — $50.0M
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First Round
First Round
(10 Jul 2009)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2017 | Amount | Series D - Placester | Valuation | New Enterprise Associates |
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| Nov, 2015 | Amount | Series C - Placester | Valuation | New Enterprise Associates , Romulus Capital |
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| Apr, 2015 | Amount | Series B - Placester | Valuation | New Enterprise Associates |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Placester
Placester has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, NEA and Romulus Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments are offered to startups by NEA.
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Founded Year | Domain | Location | |
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Early-stage VC firm investing in the US
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Founded Year | Domain | Location | |
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Angel and early-stage investments in US tech startups are conducted.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Placester
Placester has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include RealSatisfied. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Client feedback is managed via surveys for real estate professionals.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Placester
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Placester Comparisons
Competitors of Placester
Placester operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BoomTown, VTS, EliseAI, Luxury Presence and Inside Real Estate, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Web-based marketing systems for real estate professionals are developed.
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| domain | founded_year | HQ Location |
VTS is recognized for providing commercial real estate technology solutions.
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| domain | founded_year | HQ Location |
Conversational AI platforms are provided for housing and healthcare automation.
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| domain | founded_year | HQ Location |
Provider of marketing solutions for real estate agents
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| domain | founded_year | HQ Location |
Lead generation and CRM solutions for real estate are provided.
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| domain | founded_year | HQ Location |
CRM solutions and real estate software are provided for professionals.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Placester
Frequently Asked Questions about Placester
When was Placester founded?
Placester was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Where is Placester located?
Placester is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Who is the current CEO of Placester?
Matt Barba is the current CEO of Placester. They have also founded this company.
Is Placester a funded company?
Placester is a funded company, having raised a total of $103.6M across 7 funding rounds to date. The company's 1st funding round was a Series B of $15M, raised on Jul 10, 2009.
What does Placester do?
Placester was founded in 2008 in Cambridge, United States, and functions as a real estate marketing platform. Responsive websites are delivered with rapid setup and customization features. IDX solutions are integrated automatically with MLS systems for brokers and agents. Lead capture is facilitated actively and passively, including search tools on all pages. Broker profiles are maintained with adjustable access restrictions, with services priced at 10 monthly.
Who are the top competitors of Placester?
Placester's top competitors include Luxury Presence, EliseAI and immowelt.
What products or services does Placester offer?
Placester offers Codeless Website Builder, CRM & Email, Lead Capture Tools, Live Chat, and Mobile App.
How many acquisitions has Placester made?
Placester has made 1 acquisition, including RealSatisfied.
Who are Placester's investors?
Placester has 13 investors. Key investors include Techstars, NEA, Romulus Capital, Supply Chain Ventures, and Adam Berrey.
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