About Placester
Placester is a company based in Cambridge (United States) founded in 2008 by Matt Barba. Placester has raised $103.6 million across 7 funding rounds from investors including Techstars, NEA and Romulus Capital. Placester has completed 1 acquisition, including RealSatisfied. Placester offers products and services including Codeless Website Builder, CRM & Email, Lead Capture Tools, Live Chat, and Mobile App. Placester operates in a competitive market with competitors including BoomTown, VTS, EliseAI, Luxury Presence and Inside Real Estate, among others.
- Headquarter Cambridge, United States
- Founders Matt Barba
- SectorsReal Estate & ConstructionTechnology
- Website placester.com
- Social LinkedIn X Facebook
- Legal Name Placester, Inc.
- Total Equity Funding$103.6M (USD)
in 7 rounds
- Latest Funding Round$50M (USD), Series D
Mar 2017
- InvestorsTechstars
& 12 more
- Investments & Acquisitions
Products & Services of Placester
Placester offers a comprehensive portfolio of products and services, including Codeless Website Builder, CRM & Email, Lead Capture Tools, Live Chat, and Mobile App.
Tool for creating real estate websites without coding
System to track and nurture leads effectively
Features for forms and pop-ups to convert visitors
Widget for real-time engagement with website visitors
App for managing leads and assistants on the go
Funding Insights of Placester
Placester has successfully raised a total of $103.6M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $50 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $103.6M
- Total Rounds 7
- Last Round Series D — $50M
- First Round $100,000
(Jul 2009)
- Investors Count 13
All 7 funding rounds of Placester with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $50M | Series D | – | New Enterprise Associates | – |
| Nov 2015 | $27M | Series C | – | New Enterprise Associates, Romulus Capital | – |
| Apr 2015 | $15M | Series B | – | New Enterprise Associates | |
| Apr 2014 | $8.17M | Series A | – | Romulus Capital, Angel Street Capital | |
| Apr 2013 | $2.5M | Seed | – | Angel Street Capital, Romulus Capital | |
| Aug 2011 | $826,212 | Seed | – | – | – |
| Jul 2009 | $100,000 | Seed | – | – | – |
13 investors in total: 5 institutional and 8 angel.
Investors in Placester
Placester has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, NEA and Romulus Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Early-stage VC firm investing in the US | – | romuluscap.com | Boston, United States | |
Angel and early-stage investments in US tech startups are conducted. | – | supplychainventure.com | Boston, United States | |
Early-stage tech micro-VC investments are made primarily in the US. | – | angelstreetcapital.com | Providence, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
AB Adam Berrey | Angel investor, serial entrepreneur, ex-CEO of Pathmatics, active in India | – | unknown_979b2c6c498a4b108 | - |
DC David Cohen | Founder of Techstars, angel investor, supports Indian startups | – | unknown_13eb0e758a4847b9b | - |
JS Josh Summers | - | – | unknown_c0a96d43cfef49408 | - |
DA Dave Anderson | - | – | unknown_683c9a83e13b4d6ba | - |
DA David Anderson | - | – | unknown_4723ae37f2c747e58 | - |
Investor details for Placester
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Placester
3 people are tracked at Placester (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Matt Barba | Co-Founder & CEO | Leadership |
Casey Popkins | Director, SMB Sales | Leadership |
Tom Osipowicz | Account Executive for Placester | Team |
Complete people profiles for Placester
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Placester
Placester has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include RealSatisfied.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Client feedback is managed via surveys for real estate professionals. | realsatisfied.com | Sydney, Australia | 2010 | Apr 2016 | •••• |
Complete acquisition details for Placester
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Placester
4 dated milestones of Placester across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Placester is founded.
- Funding First funding round of $100K.
- Acquisition Acquires RealSatisfied.
- Funding Latest funding round, Series D, of $50.0M.
Competitors of Placester
Placester operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BoomTown, VTS, EliseAI, Luxury Presence and Inside Real Estate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boomtownroi.com | 2006 | Charleston, United States | $20.1M | 435 | Web-based marketing systems for real estate professionals are developed. | |
| vts.com | 2011 | New York, United States | $309.7M | 310 | VTS is recognized for providing commercial real estate technology solutions. | |
| eliseai.com | 2021 | New York, United States | $383.5M | 147 | Conversational AI platforms are provided for housing and healthcare automation. | |
| luxurypresence.com | 2015 | Los Angeles, United States | $52.63M | 161 | Provider of marketing solutions for real estate agents | |
| insiderealestate.com | 2008 | Salt Lake, United States | – | 247 | Lead generation and CRM solutions for real estate are provided. | |
| immowelt.de | 1997 | Nuremberg, Germany | – | 355 | CRM solutions and real estate software are provided for professionals. | |
| levitate.ai | 2017 | Raleigh, United States | $55M | 95 | An AI-based marketing platform is provided for real estate businesses. | |
| activepipe.com | 2014 | Cremorne, Australia | $11.8M | 21 | An online marketing platform is offered for real estate professionals. |
Detailed competitors of Placester
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Placester
The website of Placester (placester.com) receives about 45.8K visits a month.
- Monthly visits45.8K
▲ 17.4% vs previous month
Websites whose visitors overlap most with Placester. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| incomrealestate.com | 100% | 16.5K | #1,486,691 | View details | |
| easyagentpro.com | 94% | – | #3,260,438 | View details | |
kapre.com | kapre.com | 90% | – | #347,883 | – |
| idxbroker.com | 90% | 424.5K | #62,979 | View details | |
| realestatemarketingblog.org | 38% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Placester
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Placester
Complete news archive for Placester
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Placester
10 companies that operate in the same segment as Placester (Real Estate Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | – | – | |
Real estate properties are discovered via an online portal. | 2006 | Singapore, Singapore | USD 689.51 M | – | – | |
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 200 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M | – | – | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 194.06 M | USD 28.9 M | 3,236 | |
Online listing platform for buying and selling residential and commercial properties | 2000 | Madrid, Madrid, Spain | USD 303.81 M | – | – | |
Online platform for buying, renting, and selling residential and commercial properties | 2012 | Gurugram, Haryana, India | USD 146.45 M | USD 25.52 M | 1,188 | |
An online listing platform for residential and commercial properties | 2008 | London, England, United Kingdom | USD 10.67 M | USD 112.51 M | 456 | |
Rental properties are brokered online for seekers and owners. | 2012 | Sao Paulo, Brazil | USD 753.94 M | – | – | |
Residential properties are listed and brokered through an online platform. | 2004 | Seattle, Washington, United States | USD 166.06 M | – | – |
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Frequently Asked Questions about Placester
Placester was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Placester is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Matt Barba is the current CEO of Placester. They have also founded this company.
Placester is a funded company, having raised a total of $103.6M across 7 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jul 2009.
Placester was founded in 2008 in Cambridge, United States, and functions as a real estate marketing platform. Responsive websites are delivered with rapid setup and customization features. IDX solutions are integrated automatically with MLS systems for brokers and agents. Lead capture is facilitated actively and passively, including search tools on all pages. Broker profiles are maintained with adjustable access restrictions, with services priced at 10 monthly.
Placester's top competitors include Luxury Presence, EliseAI and immowelt.
Placester offers Codeless Website Builder, CRM & Email, Lead Capture Tools, Live Chat, and Mobile App.
Placester has made 1 acquisition, including RealSatisfied.
Placester has 13 investors. Key investors include Techstars, NEA, Romulus Capital, Supply Chain Ventures, and Adam Berrey.
Placester operates through Placester, Inc..