About Plaid
Plaid is a company based in San Francisco (United States) founded in 2012 by Zach Perret and William Hockey. Plaid has raised $1.32 billion across 10 funding rounds from investors including Fidelity Investments, Visa and Mastercard. The company has 1,439 employees as of December 31, 2022. Plaid has completed 2 acquisitions, including Cognito and Quovo. Plaid offers products and services including Payments API, Auth, Identity Verification, and Balance. Plaid operates in a competitive market with competitors including MX, Rutter, Belvo, Spade and Fidel API, among others.
- Headquarter San Francisco, United States
- Employees 1439 as on 31 Dec, 2022
- Founders Zach Perret, William Hockey
- Stage Decacorn
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Sectors
Financial Services
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Plaid Inc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$1.32 B (USD)
in 10 rounds
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Latest Funding Round
$575 M (USD), Series E
Apr 03, 2025
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Investors
Fidelity Investments
& 30 more
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Employee Count
1439
as on Dec 31, 2022
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Investments & Acquisitions
Cognito
& 1 more
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Products & Services of Plaid
Plaid offers a comprehensive portfolio of products and services, including Payments API, Auth, Identity Verification, and Balance.
Enables secure bank-based payments and transactions
Verifies user bank accounts for access
Checks user identities to combat fraud
Provides real-time account balance checks
People of Plaid
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Software Development Team
50 people
Product Management Team
20 people
Legal and Compliance
15 people
Finance and Accounting
13 people
Human Resources and Administration
12 people
Operations Team
12 people
Sales and Marketing
9 people
Head Team
7 people
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Funding Insights of Plaid
Plaid has successfully raised a total of $1.32B across 10 strategic funding rounds. The most recent funding activity was a Series E round of $575 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Plaid
Plaid has secured backing from 31 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Visa and Mastercard.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments are offered to startups by NEA.
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Early-stage companies in fintech and multiple sectors are invested in.
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Long/short equity hedge fund and VC fim
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Investor details for Plaid
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Plaid
Plaid has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cognito and Quovo.
Investment portfolio details for Plaid
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Identity verification and compliance solutions are provided by Cognito.
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Financial data aggregation and authentication APIs are provided.
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Locked | Locked | 2010 | Locked |
Complete acquisition details for Plaid
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Plaid
Detailed financials for Plaid
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Plaid Comparisons
Peer comparison for Plaid
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- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Plaid
Plaid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MX, Rutter, Belvo, Spade and Fidel API, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Data-driven analytics and open banking APIs are provided to businesses.
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Finance and accounting management is facilitated via an API platform.
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Open banking API solutions are developed for financial data aggregation.
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Data APIs for merchants, categories, and locations are provided online.
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Open banking APIs for transactional data aggregation
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Detailed competitors of Plaid
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Plaid
Complete news archive for Plaid
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Plaid
Plaid was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Plaid is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Zach Perret is the current CEO of Plaid. They have also founded this company.
Plaid is a funded company, having raised a total of $1.32B across 10 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Plaid is 1,439.
Plaid was founded in 2012 in San Francisco, United States, within the fintech sector. Open banking aggregation APIs are offered to connect financial institutions with user accounts. Services facilitated include personal finance management, consumer payments, lending, banking operations, and business finances. Developers are enabled to build products for investments, assets, and student loans using these plug-and-play tools. Operations focus on secure data access across the U.S. market.
Plaid offers Payments API, Auth, Identity Verification, and Balance.
Plaid has 31 investors. Key investors include Fidelity Investments, Visa, Mastercard, American Express, and Goldman Sachs.
The valuation of Plaid is $13.4B as of Aug 2021.