About Plaid
Plaid is a company based in San Francisco (United States) founded in 2012 by Zach Perret and William Hockey. Plaid has raised $1.32 billion across 10 funding rounds from investors including Fidelity Investments, Visa and Mastercard. The company has 1,439 employees. Plaid has completed 2 acquisitions, including Cognito and Quovo. Plaid offers products and services including Payments API, Auth, Identity Verification, and Balance. Plaid operates in a competitive market with competitors including MX, Rutter, Belvo, Spade and Fidel API, among others.
- Total Equity Funding$1.32B (USD)
in 10 rounds
- Latest Funding Round$575M (USD), Series E
Apr 2025
- InvestorsFidelity Investments
& 30 more
- Employee Count1,439
- Investments & AcquisitionsCognito
& 1 more
Products & Services of Plaid
Plaid offers a comprehensive portfolio of products and services, including Payments API, Auth, Identity Verification, and Balance.
Enables secure bank-based payments and transactions
Verifies user bank accounts for access
Checks user identities to combat fraud
Provides real-time account balance checks
Funding Insights of Plaid
Plaid has successfully raised a total of $1.32B across 10 strategic funding rounds. The most recent funding activity was a Series E round of $575 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.32B
- Total Rounds 10
- Last Round Series E — $575M
- Investors Count 31
All 10 funding rounds of Plaid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $575M | Series E | – | Franklin Templeton Investments | |
| Aug 2021 | – | Series D | $13.4B | J P Morgan, American Express | – |
| Mar 2021 | $425M | Series D | – | Altimeter Capital, Silver Lake | |
| Sep 2019 | – | Series C | – | Visa, Mastercard | – |
| Dec 2018 | $250M | Series C | $2.65B | Mary Meeker | |
| Jun 2016 | $44M | Series B | – | Goldman Sachs | |
| Jan 2015 | $12.5M | Series A | – | – | |
| Nov 2014 | $12.5M | Series A | – | Spark Capital, New Enterprise Associates | – |
| Sep 2013 | $2.8M | Series A | – | Spark Capital, New Enterprise Associates | |
| Jun 2013 | – | Seed | – | New Enterprise Associates | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $13.4B | •••••••• |
| Dec 2018 | $2.65B | •••••••• |
Last known valuation $13.4B (Aug 2021). 31 investors in total: 26 institutional and 5 angel.
Investors in Plaid
Plaid has secured backing from 31 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Visa and Mastercard.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Early-stage companies in fintech and multiple sectors are invested in. | 2012 | ribbitcap.com | Palo Alto, United States | |
Long/short equity hedge fund and VC fim | – | altimeter.com | Boston, United States | |
Technology investing and private equity firm focused on partnerships. | – | silverlake.com | - | |
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | – | a16z.com | - | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Early-stage technology startups are invested in by Thrive Capital. | – | thrivecap.com | New York, United States | |
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Provider of an investment platform for various stages | – | coatue.com | New York, United States |
Investor details for Plaid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Plaid
185 people are tracked at Plaid (42 in leadership, 1 in board & advisors, 142 in team); the tracked headcount is 1,439.
| Name | Role | Group |
|---|---|---|
Zach Perret | Co-Founder & CEO | Leadership |
William Hockey | Co-Founder | Leadership |
Ajit Deshpande | Head Of Business Technology | Leadership |
Erin Hansen | People Partner | Leadership |
Will Robinson | Chief Technology Officer | Leadership |
Rishma Allibhai | Head Of Corporate Finance | Leadership |
Hannah Hughes | Chief Marketing Officer | Leadership |
Zachary Perret | Co-Founder & CEO | Leadership |
Winnie Wang | Head Of Tax | Leadership |
Eric Sager | COO | Leadership |
Jennifer Taylor | President | Leadership |
Elyse Whitehead | Head Of Enterprise Legal Services | Leadership |
Victor Ng | Head of Tax | Leadership |
Sharon Arad | Head of People & Organizational Development | Leadership |
Jeremy Presser | Head Of Compliance And Product Legal | Leadership |
James Witkin | Head Of Business Operations | Leadership |
Ali Bunting | Head of Business Recruiting | Leadership |
Jason Pate | Head of Corporate Strategy & Development | Leadership |
Jenna Goldman | Head Of Commercial & New Business | Leadership |
Lincoln Lo | Head Of Commercial Legal | Leadership |
165 more people are available in the full profile.
Complete people profiles for Plaid
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Plaid
Plaid has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cognito and Quovo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Identity verification and compliance solutions are provided by Cognito. | cognitohq.com | San Francisco, United States | 2013 | Jan 2022 | $250M | |
Financial data aggregation and authentication APIs are provided. | quovo.com | New York, United States | 2010 | Jan 2019 | $200M |
Complete acquisition details for Plaid
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Plaid
7 dated milestones of Plaid across 13 years, from founding to its latest funding, stage changes and deals.
Competitors of Plaid
Plaid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MX, Rutter, Belvo, Spade and Fidel API, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mx.com | 2010 | Lehi, United States | $540.87M | 481 | Data-driven analytics and open banking APIs are provided to businesses. | |
| rutter.com | 2019 | San Francisco, United States | $28.5M | – | Finance and accounting management is facilitated via an API platform. | |
| belvo.com | 2019 | Sao Paulo, Brazil | $71.28M | 4 | Open banking API solutions are developed for financial data aggregation. | |
| spade.com | 2021 | New York, United States | $21.12M | – | Data APIs for merchants, categories, and locations are provided online. | |
| fidelapi.com | 2013 | London, United Kingdom | $83M | 23 | Open banking APIs for transactional data aggregation | |
| finicity.com | 1999 | Salt Lake, United States | $71.06M | – | Open banking aggregation APIs are offered for financial services. | |
| ntropy.com | 2019 | New York, United States | $14.2M | 3 | Financial data is enriched through an accurate API by Ntropy. | |
| fintecsystems.com | 2014 | Munich, Germany | $5.33M | 35 | Open banking API solutions are offered to financial institutions. | |
| basiq.io | 2016 | Sydney, Australia | – | – | Financial data is aggregated through APIs for open banking services. |
Detailed competitors of Plaid
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Plaid
The website of Plaid (plaid.com) receives about 23M visits a month and ranks #3,247 among all websites worldwide, #197 in Finance.
- Monthly visits23M
▲ 6.6% vs previous month
- Unique visitors12.7M
per month
- Global rank#3,247
among all websites
- Category rank#197
Finance · Finance
- Bounce rate52%
- Pages per visit1.8
- Average visit2 min 01 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Plaid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| monarchmoney.com | 100% | 28.3K | #1,157,909 | View details | |
| everydollar.com | 97% | – | #14,540 | View details | |
| nerdwallet.com | 94% | 22.3M | #2,677 | View details | |
financebuzz.com | financebuzz.com | 91% | – | #2,358 | – |
| cit.com | 87% | 3.4M | #20,233 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Plaid
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Plaid
Complete news archive for Plaid
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Plaid
10 companies that operate in the same segment as Plaid (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about Plaid
Plaid was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Plaid is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Zach Perret is the current CEO of Plaid. They have also founded this company.
Plaid is a funded company, having raised a total of $1.32B across 10 funding rounds to date.
Plaid has 1,439 employees.
Plaid was founded in 2012 in San Francisco, United States, within the fintech sector. Open banking aggregation APIs are offered to connect financial institutions with user accounts. Services facilitated include personal finance management, consumer payments, lending, banking operations, and business finances. Developers are enabled to build products for investments, assets, and student loans using these plug-and-play tools. Operations focus on secure data access across the U.S. market.
Plaid offers Payments API, Auth, Identity Verification, and Balance.
Plaid has 31 investors. Key investors include Fidelity Investments, Visa, Mastercard, American Express, and Goldman Sachs.
The valuation of Plaid is $13.4B as of Aug 2021.
Plaid operates through Plaid Inc.