About Plaid
Plaid is a company based in San Francisco (United States) founded in 2012 by Zach Perret and William Hockey.. Plaid has raised $1.32 billion across 10 funding rounds from investors including Fidelity Investments, Visa and Mastercard. The company has 1,439 employees as of December 31, 2022. Plaid has completed 2 acquisitions, including Cognito and Quovo. Plaid offers products and services including Payments API, Auth, Identity Verification, and Balance. Plaid operates in a competitive market with competitors including MX, Rutter, Belvo, Spade and Fidel API, among others.
- Headquarter San Francisco, United States
- Employees 1439 as on 31 Dec, 2022
- Founders Zach Perret, William Hockey
- Stage Decacorn
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Plaid Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.32 B (USD)
in 10 rounds
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Latest Funding Round
$575 M (USD), Series E
Apr 03, 2025
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Investors
Fidelity Investments
& 30 more
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Employee Count
1439
as on Dec 31, 2022
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Investments & Acquisitions
Cognito
& 1 more
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Products & Services of Plaid
Plaid offers a comprehensive portfolio of products and services, including Payments API, Auth, Identity Verification, and Balance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables secure bank-based payments and transactions
Verifies user bank accounts for access
Checks user identities to combat fraud
Provides real-time account balance checks
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Software Development Team
50 people
Product Management Team
20 people
Legal and Compliance
15 people
Finance and Accounting
13 people
Human Resources and Administration
12 people
Operations Team
12 people
Sales and Marketing
9 people
Head Team
7 people
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Funding Insights of Plaid
Plaid has successfully raised a total of $1.32B across 10 strategic funding rounds. The most recent funding activity was a Series E round of $575 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series E — $575.0M
- First Round First Round
- Investors Count 31
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Series E - Plaid | Valuation | Franklin Templeton Investments | |
| Aug, 2021 | Amount | Series D - Plaid | Valuation | J P Morgan , American Express |
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| Mar, 2021 | Amount | Series D - Plaid | Valuation | Altimeter Capital , Silver Lake |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Plaid
Plaid has secured backing from 31 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Visa and Mastercard. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments are offered to startups by NEA.
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Founded Year | Domain | Location | |
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Early-stage companies in fintech and multiple sectors are invested in.
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Founded Year | Domain | Location | |
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Long/short equity hedge fund and VC fim
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Plaid
Plaid has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cognito and Quovo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Identity verification and compliance solutions are provided by Cognito.
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2013 | ||||
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Financial data aggregation and authentication APIs are provided.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Plaid
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Plaid Comparisons
Competitors of Plaid
Plaid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MX, Rutter, Belvo, Spade and Fidel API, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Data-driven analytics and open banking APIs are provided to businesses.
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| domain | founded_year | HQ Location |
Finance and accounting management is facilitated via an API platform.
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| domain | founded_year | HQ Location |
Open banking API solutions are developed for financial data aggregation.
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| domain | founded_year | HQ Location |
Data APIs for merchants, categories, and locations are provided online.
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| domain | founded_year | HQ Location |
Open banking APIs for transactional data aggregation
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Plaid
Frequently Asked Questions about Plaid
When was Plaid founded?
Plaid was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Plaid located?
Plaid is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Plaid?
Zach Perret is the current CEO of Plaid. They have also founded this company.
Is Plaid a funded company?
Plaid is a funded company, having raised a total of $1.32B across 10 funding rounds to date. The company's 1st funding round was a Series D of $425M, raised on Jun 01, 2013.
How many employees does Plaid have?
As of Dec 31, 2022, the latest employee count at Plaid is 1,439.
What does Plaid do?
Plaid was founded in 2012 in San Francisco, United States, within the fintech sector. Open banking aggregation APIs are offered to connect financial institutions with user accounts. Services facilitated include personal finance management, consumer payments, lending, banking operations, and business finances. Developers are enabled to build products for investments, assets, and student loans using these plug-and-play tools. Operations focus on secure data access across the U.S. market.
What products or services does Plaid offer?
Plaid offers Payments API, Auth, Identity Verification, and Balance.
Who are Plaid's investors?
Plaid has 31 investors. Key investors include Fidelity Investments, Visa, Mastercard, American Express, and Goldman Sachs.
What is Plaid's valuation?
The valuation of Plaid is $13.4B as of Aug 2021.