About Planday
Planday is a Technology company based in Copenhagen (Denmark) founded in 2004, and was acquired by Xero in March 2021. Workforce scheduling and HR solutions are provided for staffing optimization. Planday has raised $59.76 million across 6 funding rounds from investors including Xero, Nordea and SEB. Planday was last valued at $144.01 million in August 2018. Its website planday.com draws about 1 million monthly visits. Planday offers products and services including Shift Planning Software, Punch Clock, and Communication Platform. Its focus areas include Enterprise Applications, HRTech, Contingent Workforce Management and Employee Scheduling.
Company details
Planday was founded in 2004 in Copenhagen, Denmark, as a provider of workforce scheduling and HR software. Staffing requirements, employee management, work-hour regulations, and labor costs are automated via web and mobile applications. Work schedules are optimized for businesses, while communication is facilitated among managers, employees, and colleagues. The platform is utilized by companies of varying sizes across industries including restaurants, hotels, retail, call centers, and fitness clubs.
Products & Services of Planday
Planday offers a comprehensive portfolio of products and services, including Shift Planning Software, Punch Clock, and Communication Platform.
Software for creating and managing employee schedules efficiently
App feature for staff to clock in and out remotely
System for shift swaps and team interactions
Apps and channels of Planday
its YouTube channel Planday has 1.56K subscribers and 12 videos.
Videos from Planday
The most watched videos on Planday's YouTube channel, Planday (1.56K subscribers). Click a video to play it here.
More on Planday.
Funding Insights of Planday
Planday has successfully raised a total of $59.76M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $40.9 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.76M
- Total Rounds 6
- Last Round Series C — $40.9M
- First Round $109,000
(Jun 2008)
- Investors Count 8
All 6 funding rounds of Planday with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $40.9M | Series C | $144.01M | SEB | |
| Mar 2016 | $15M | Series B | $41.25M | Idinvest Partners | |
| Jun 2015 | Angel Round | – | Klaus Nyengaard | – | |
| Apr 2015 | $348,000 | Grant | – | – | |
| May 2014 | $3.75M | Series A | $••••• | Creandum | – |
| Jun 2008 | $109,000 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2018 | $144.01M | •••••••• |
| Mar 2016 | $41.25M | •••••••• |
| May 2014 | $••••• | •••••••• |
| Jun 2008 | $••••• | •••••••• |
Full valuation and stage history of Planday
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $144.01M (Aug 2018). 9 investors in total: 7 institutional and 2 angel.
Investors in Planday
Planday has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Xero, Nordea and SEB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are provided to low and middle market companies. | 1997 | idinvest.com | Paris, France | |
Venture capital investments and support services are offered to early-stage tech startups. | creandum.com | |||
| markedsmodningsfonden.dk | ||||
Private equity investments in mergers and acquisitions are managed. | leadxcapital.com | Munich, Germany | ||
SEB is recognized as a leading Nordic corporate bank. | 1856 | sebgroup.com | Stockholm, Sweden | |
Nordea is recognized as a leading Nordic universal bank. | 1820 | nordea.com | Stockholm, Sweden | |
AK Arthur Kosten | unknown_89b38b610ecc46649 | |||
KN Klaus Nyengaard | unknown_02afc005731a4b0d9 | |||
Cloud-based accounting and payment management is offered for small businesses. | 2006 | xero.com | Wellington, New Zealand |
Investor details for Planday
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Planday
102 people are tracked at Planday (23 in leadership, 79 in team).
| Name | Role | Group |
|---|---|---|
Christian Brondum | Leadership | |
Guillaume-Alexandre Durao | Leadership | |
Christina Ida Eriksen | Director Of UX & Design | Leadership |
Anders Frederiksen | Executive General Manager, ANZ & APAC & Co-Founder | Leadership |
Matt Sallmann | Director of Sales & Growth | Leadership |
Peter Ibsen | Customer Support Director @ Planday | Leadership |
Artem Lakomov | VP Of Engineering | Leadership |
Malte Treutmann | Head Of Data | Leadership |
Dave Lee | CEO | Leadership |
Michael Abildgaard Haladyn | Director of Sales Enablement | Leadership |
Morten Hulvej Andersen | Head Of Platform Engineering | Leadership |
Pushpa Reddy | Chief Product Officer | Leadership |
Hjalte Thor | Head Of Engineering | Leadership |
Juan Padilla | Director Of Product Management | Leadership |
Sasha Bilton | Chief Technology Officer | Leadership |
Clarence Willard | VP Of Sales | Leadership |
Sarah Haddon | Vice President Of Growth | Leadership |
Ovidiu Lazar | Global Head Of Paid Media / B2b Performance Marketing | Leadership |
Brett Smith | VP, Customer Success | Leadership |
Jesper Miki Thomsen | Senior Director, Customer Success | Leadership |
82 more people are available in the full profile.
Complete people profiles for Planday
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Planday
5 dated milestones of Planday across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Planday is founded.
- Funding First funding round of $109K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $40.9M.
- Exit Acquired by Xero.
Web traffic of Planday
The website of Planday (planday.com) receives about 1M visits a month and ranks #37,904 among all websites worldwide, #1,062 in Food and Drink.
- Monthly visits1M
▼ 2.4% vs previous month
- Unique visitors143.1K
per month
- Global rank#37,904
among all websites
- Category rank#1,062
Food and Drink · Food and Drink
- Bounce rate25%
- Pages per visit8.9
- Average visit4 min 05 sec
- DevicesDesktop 71% · Mobile 29%
Websites whose visitors overlap most with Planday. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shiftbase.com | 100% | 705K | #57,838 | View details | |
| tamigo.com | 100% | 575K | #77,786 | View details | |
nimbleschedule.com | nimbleschedule.com | 69% | – | ||
| rotaready.com | 64% | 179K | #144,772 | View details | |
| 7shifts.com | 62% | 2.5M | #19,573 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Planday
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Planday
Complete news archive for Planday
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Frequently Asked Questions about Planday
Planday was founded in 2004 and raised its 1st funding round 4 years after it was founded.
Planday is headquartered in Copenhagen, Denmark.
Planday is a funded company, having raised a total of $59.76M across 6 funding rounds to date. The company's 1st funding round was a Seed of $109K, raised on Jun 2008.
Planday was founded in 2004 in Copenhagen, Denmark, as a provider of workforce scheduling and HR software. Staffing requirements, employee management, work-hour regulations, and labor costs are automated via web and mobile applications. Work schedules are optimized for businesses, while communication is facilitated among managers, employees, and colleagues. The platform is utilized by companies of varying sizes across industries including restaurants, hotels, retail, call centers, and fitness clubs.
Planday offers Shift Planning Software, Punch Clock, and Communication Platform.
Planday has 9 investors. Key investors include Xero, Nordea, SEB, Idinvest Partners, and Creandum.
The valuation of Planday is $144.01M as of Aug 2018.
Yes. Planday was acquired by Xero in March 2021.
The website of Planday receives about 1 million visits a month and ranks #37,904 among all websites worldwide.