About Planet42
Planet42 is a Transportation, Automotive & Logistics company based in Pretoria (South Africa) founded in 2017 by Marten Orgna and Eerik Oja. Rent-to-buy vehicle rental services are provided for accessible ownership. Planet42 has raised $39.48 million across 9 funding rounds from investors including Standard Bank, Naspers and Lendable. The company has 19 employees. Its chief executive, as recorded, is Eerik Oja. Planet42 offers products and services including Rent-to-Buy Service and Dealership Partnership Service. Its focus areas include Travel and Hospitality, Car Rentals and Transportation and Logistics.
Company details
Planet42 was established in 2017 in Pretoria, South Africa, as a provider in the automotive rental sector. Rent-to-buy services are offered to enable vehicle access through flexible payment models, targeting underserved markets. Operations are centered on vehicle leasing with ownership pathways, supported by co-founders Eerik Oja as CEO and Marten Orgna as CFO. The company functions primarily in South Africa, focusing on practical mobility solutions.
- Headquarters Pretoria, South Africa
- Employees 19
- Founders Marten Orgna, Eerik Oja
- SectorsTransportation, Automotive & Logistics
- Website planet42.com/za
- Social LinkedIn X Facebook
- Legal Name Planet42
- Total Equity Funding$39.48M (USD)
in 9 rounds
- InvestorsStandard Bank
& 11 more
- Employee Count19
Products & Services of Planet42
Planet42 offers a comprehensive portfolio of products and services, including Rent-to-Buy Service and Dealership Partnership Service.
Cars are rented on a subscription basis, including insurance and tracking, with an option to buy out at a decreasing price
Partnerships are established with dealerships to procure and finance vehicles for clients
Funding Insights of Planet42
Planet42 has successfully raised a total of $39.48M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.48M
- Total Rounds 9
- First Round $2.48M
(Jun 2020)
- Investors Count 12
All 9 funding rounds of Planet42 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $16M | Series A | – | Standard Bank | – |
| Mar 2024 | Debt – Conventional | – | – | ||
| Feb 2023 | $15M | Series A | – | Naspers, ARS Holdings | |
| Feb 2023 | $85M | Debt – Conventional | – | – | |
| Dec 2021 | $6M | Seed | – | Startup Wise Guys, Naspers | |
| Dec 2021 | $24M | Debt – Conventional | – | – | – |
| Dec 2020 | Seed | – | – | – | |
| Dec 2020 | $13M | Debt – Conventional | – | – | |
| Jun 2020 | $2.48M | Seed | – | Change Ventures |
12 investors in total: 8 institutional and 4 angel.
Investors in Planet42
Planet42 has secured backing from 12 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Standard Bank, Naspers and Lendable.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments in early and growth-stage tech firms are conducted. | 1915 | naspers.com | Cape Town, South Africa | |
Venture capital and startup accelerator focused on B2B and SaaS companies | 2012 | startupwiseguys.com | Tallinn, Estonia | |
Change Ventures is focused on backing ambitious Baltic startup founders with pre-seed and seed capital investments. | changeventures.com | Tallinn, Estonia | ||
Standard Bank is recognized as a leading financial services provider in South Africa. | standardbank.co.za | Johannesburg, South Africa | ||
Commercial banking services are provided across 20 African countries. | 1862 | standardbank.com | Johannesburg, South Africa | |
Global alternative asset manager offering bespoke financing to businesses in various markets. | 2017 | rivoniaroad.com | Los Angeles, United States | |
Working capital loans are provided to businesses by Lendable. | 2015 | lendable.io | New York, United States | |
MV Martin Villig | Co-founder of Bolt, active angel investor in tech startups | unknown_7ba2b8ba00744b38a | ||
RS Ragnar Sass | Co-founder of Pipedrive, active angel investor in Indian startups | unknown_3644acb2216a4a3cb |
Investor details for Planet42
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Planet42
11 people are tracked at Planet42 (6 in leadership, 5 in team); the tracked headcount is 19.
| Name | Role | Group |
|---|---|---|
Marten Orgna | Co-Founder & CFO | Leadership |
Eerik Oja | Co-Founder & CEO | Leadership |
Alexander James | Chief Risk Officer (CRO) | Leadership |
Julie K. | Head of People | Leadership |
Samantha Speedy | Head of Sales | Leadership |
Ofentse Molefe | Chief Financial Officer | Leadership |
Maryl Peschke | Asset Recovery Team Lead | Team |
Jannie van Loggerenberg | Dealer Account Manager | Team |
Zarel Herbst | Dealer Account Manager Team Lead | Team |
Claudia van der Colff | Sales Administrator | Team |
Miguel Ángel Lazo Alarcón | Dealer Account Manager | Team |
Complete people profiles for Planet42
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Planet42
3 dated milestones of Planet42 across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Planet42 is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Debt – Conventional,.
Web traffic of Planet42
The website of Planet42 (planet42.com) receives about 1.9K visits a month.
- Monthly visits1.9K
▼ 65.4% vs previous month
Websites whose visitors overlap most with Planet42. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| samotorlease.co.za | 100% | 144.6K | #222,282 | View details | |
mydebthero.co.za | mydebthero.co.za | 76% | #1,088,084 | – | |
| swoopfunding.com | 62% | 188.7K | #257,085 | View details | |
rentdriveown.co.za | rentdriveown.co.za | 43% | #12,149,658 | – | |
ownarental.co.za | ownarental.co.za | 42% | #6,422,500 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Planet42
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Planet42
Planet42 was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Planet42 is headquartered in Pretoria, South Africa. It is registered at Pretoria, Gauteng, South Africa.
Eerik Oja is the CEO of Planet42, as recorded in our data. They have also founded this company.
Planet42 is a funded company, having raised a total of $39.48M across 9 funding rounds to date. The company's 1st funding round was a Seed of $2.48M, raised on Jun 2020.
Planet42 has 19 employees.
Planet42 was established in 2017 in Pretoria, South Africa, as a provider in the automotive rental sector. Rent-to-buy services are offered to enable vehicle access through flexible payment models, targeting underserved markets. Operations are centered on vehicle leasing with ownership pathways, supported by co-founders Eerik Oja as CEO and Marten Orgna as CFO. The company functions primarily in South Africa, focusing on practical mobility solutions.
Planet42 offers Rent-to-Buy Service and Dealership Partnership Service.
Planet42 has 12 investors. Key investors include Standard Bank, Naspers, Lendable, Startup Wise Guys, and Standard Bank.
Planet42 operates through Planet42.