About Planted
Planted is a company based in Lindau (Switzerland) founded in 2019 by Eric Stirnemann, Pascal Bieri, Lukas Boni, and Christoph Jenny. It operates as a Direct-to-Consumer (D2C). Planted has raised $118.01 million across 7 funding rounds from investors including Credit Suisse, ETH Zürich and SevenCommerce & Ventures. Planted offers products and services including planted.steak, planted.chicken, and planted.pulled. Planted operates in a competitive market with competitors including Luya, Pandan Treasures, Circular Food Solutions and The Green Mountain, among others.
- Headquarter Lindau, Switzerland
- Founders Eric Stirnemann, Pascal Bieri, Lukas Boni, Christoph Jenny
- SectorsConsumer
- Email••••••••
- Website eatplanted.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Planted Foods Ag
- Total Equity Funding$118.01M (USD)
in 7 rounds
- InvestorsCredit Suisse
& 18 more
Products & Services of Planted
Planted offers a comprehensive portfolio of products and services, including planted.steak, planted.chicken, and planted.pulled.
Plant-based steak alternative made from natural ingredients only.
Plant-based chicken substitute crafted for various culinary uses.
Plant-based pulled meat alternative for diverse recipe applications.
Apps and channels of Planted
its YouTube channel Planted. has 513 subscribers and 30 videos.
Videos from Planted
The most watched videos on Planted's YouTube channel, Planted. (513 subscribers). Click a video to play it here.
More on Planted..
Funding Insights of Planted
Planted has successfully raised a total of $118.01M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $118.01M
- Total Rounds 7
- First Round $7.07M
(Oct 2019)
- Investors Count 19
All 7 funding rounds of Planted with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | – | Series B | – | – | |
| Sep 2022 | $71.7M | Series B | – | L Catterton | |
| Aug 2021 | $20.98M | Series A | – | Vorwerk Ventures, Good Seed Ventures | |
| Mar 2021 | $18.25M | Series A | – | Vorwerk Ventures, Blue Horizon | |
| Mar 2021 | – | Debt – Conventional | – | – | |
| Oct 2019 | $30,236 | Grant | – | – | |
| Oct 2019 | $7.07M | Seed | – | Blue Horizon, Hiltl | – |
19 investors in total: 17 institutional and 2 angel.
Investors in Planted
Planted has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Credit Suisse, ETH Zürich and SevenCommerce & Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and acceleration offered to media startups. | – | commerceandventures.com | Munich, Germany | |
L Catterton is recognized as a leading consumer-focused private equity group. | – | lcatterton.com | Greenwich, United States | |
Vorwerk Ventures is engaged in venture capital funding for tech startups. | – | vorwerkventures.com | Berlin, Germany | |
Investments in food-tech startups are made by Be8 Ventures. | – | be8.vc | Bielefeld, Germany | |
Venture capital firm focused on tech sectors | – | tengelmann-ventures.com | Munich, Germany | |
Venture capital fund focused on tech sectors | – | joyancepartners.com | San Francisco, United States | |
Multiple sectors are invested in by the private equity firm. | – | aceandcompany.com | Geneva, Switzerland | |
Growth equity investments are made in agrifood system transformation. | – | refood.co | - | |
- | – | movendocapitalbv.tcc.mode | - | |
Good Seed Ventures is focused on investing in sustainable food solutions. | – | goodseedventures.com | - |
Investor details for Planted
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Planted
19 people are tracked at Planted (10 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Eric Stirnemann | Co-Founder | Leadership |
Pascal Bieri | Co-Founder | Leadership |
Lukas Boni | Co-Founder | Leadership |
Christoph Jenny | Co-Founder | Leadership |
Danielle Zuberbühler | Head Of Retail Sales Switzerland | Leadership |
Lukas Böni | Co-Founder | Leadership |
Marion Höchli | VP European Business Development | Leadership |
Rasmus Burchardt | CFO | Leadership |
Michael Wagner | Head Of Sales Foodservice | Leadership |
Séverine Celle | Head Of Food Service | Leadership |
Antoni G. | Research And Development Specialist - Food Fermentation | Team |
Michael Müller | Lead Scientist | Team |
Barbara Vieider | Corporate Finance Lead | Team |
Tessa Nikopoulos | Sales Manager Benelux | Team |
Alexander Weissenhofer | Area Sales Manager | Team |
Marko Medin | Software Engineer | Team |
Gina Lutz | Commercial Excellence & Marketing Manager New Markets (benelux, Uk, Spain) | Team |
Stephen Tierney | Planted Sales Rep | Team |
Deborah Warne | Financial Accountant | Team |
Complete people profiles for Planted
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Planted
3 dated milestones of Planted across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Planted is founded.
- Funding First funding round of $7.1M.
- Funding Latest funding round, Series B,.
Competitors of Planted
Planted operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Luya, Pandan Treasures, Circular Food Solutions and The Green Mountain, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| luya.bio | 2021 | Bern, Switzerland | $6.09M | – | Brand of healthy food | |
| pandan-treasures.ch | 2016 | Wallisellen, Switzerland | – | 262 | Operates a direct-to-consumer brand offering screwpine products. | |
| circular-food-solutions.com | 2020 | Uzwil, Switzerland | – | – | Upcycles food waste into profitable plant-based meat alternatives using innovative technology. | |
| thegreenmountain.ch | 2019 | Landquart, Switzerland | – | – | Provides plant-based meat substitutes for consumers and gastronomes in Europe. |
Detailed competitors of Planted
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Planted
The website of Planted (eatplanted.com) receives about 71.5K visits a month.
- Monthly visits71.5K
▲ 15.8% vs previous month
Websites whose visitors overlap most with Planted. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kokku-online.de | kokku-online.de | 100% | – | #240,095 | – |
dailyvegan.de | dailyvegan.de | 86% | – | #327,214 | – |
| officialveganshop.com | 79% | 335.9K | #78,968 | View details | |
kichererb.se | kichererb.se | 77% | – | #817,586 | – |
bevegan.be | bevegan.be | 74% | – | #379,104 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Planted
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Planted
Complete news archive for Planted
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Planted
10 companies that operate in the same segment as Planted (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Planted
Planted was founded in 2019.
Planted is headquartered in Lindau, Switzerland. It is registered at Lindau, Thurgau, Switzerland.
Planted is a funded company, having raised a total of $118.01M across 7 funding rounds to date. The company's 1st funding round was a Seed of $7.07M, raised on Oct 2019.
Plant-based meat alternatives are developed and sold by Planted, focusing on sustainability and reducing environmental impact. Operations are centered in the food and beverage sector, specifically within meat substitutes. Innovative solutions are provided to encourage a shift from animal to plant-based protein consumption. Products like planted.steak, planted.chicken, and planted.pulled are offered to cater to diverse culinary needs. A mission to revolutionize meat perception and consumption is pursued through high-quality, additive-free products.
Planted's top competitors include Luya, Pandan Treasures and Circular Food Solutions.
Planted offers planted.steak, planted.chicken, and planted.pulled.
Planted has 19 investors. Key investors include Credit Suisse, ETH Zürich, SevenCommerce & Ventures, L Catterton, and Vorwerk Ventures.
Planted operates through Planted Foods Ag.