About Planter
Planter is a Consumer company based in Genoa (Italy) founded in 1995, and was acquired by STYLE CAPITAL SGR in October 2008. Cosmetics brand. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include Bios Line, Zago Milano and Equilibra.
Company details
Planter was established in 1995 in Genoa, Italy, within the cosmetics sector. Skin care lines are formulated using natural ingredients and are not tested on animals. Herbal products and natural cosmetics are produced for baby, body, face, hair, and home fragrance categories. These items are distributed exclusively through offline retail stores.
- Headquarters Genoa, Italy
- Stage Acquired
- SectorsConsumer
- Website planters.it
- Social LinkedIn X Facebook Instagram
- Acquired by STYLE CAPITAL SGR (Oct 2008)
- Investors
- Acquired bySTYLE CAPITAL SGR
(Oct 2008)
Investors in Planter
Planter has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include STYLE CAPITAL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
STYLE CAPITAL is engaged in private equity and asset management. | stylecapital.it | Milan, Italy |
Investor details for Planter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Planter
2 dated milestones of Planter across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Planter is founded.
- Exit Acquired by STYLE CAPITAL SGR.
Competitors of Planter
Planter has 3 listed competitors in our database. They include Bios Line, Zago Milano and Equilibra.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| biosline.it | 1986 | Ponte San Nicolo, Italy | Specialized in the research and development of food supplements and natural cosmetics | |||
| zagomilano.com | 2017 | Milan, Italy | Multi-category eco-friendly beauty products are offered online. | |||
| equilibra.it | 1987 | Turin, Italy | Equilibra is recognized for dietary supplements and natural cosmetics. |
Detailed competitors of Planter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Planter
The website of Planter (planters.it) receives about 2.3K visits a month.
- Monthly visits2.3K
▼ 9.6% vs previous month
Websites whose visitors overlap most with Planter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| argital.it | 100% | #3,455,972 | View details | ||
farmaciasantorsola.it | farmaciasantorsola.it | 99% | – | ||
| easyfarma.it | 75% | 680.7K | #580,846 | View details | |
farmaciaigea.com | farmaciaigea.com | 75% | #87,981 | – | |
tabatashop.com | tabatashop.com | 40% | – |
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Frequently Asked Questions about Planter
Planter was founded in 1995.
Planter is headquartered in Genoa, Italy. It is registered at Genoa, Liguria, Italy.
Planter was established in 1995 in Genoa, Italy, within the cosmetics sector. Skin care lines are formulated using natural ingredients and are not tested on animals. Herbal products and natural cosmetics are produced for baby, body, face, hair, and home fragrance categories. These items are distributed exclusively through offline retail stores.
Planter's top competitors include Equilibra, Zago Milano and Bios Line.
Planter has 1 investor. Key investors include STYLE CAPITAL.
Yes. Planter was acquired by STYLE CAPITAL SGR in October 2008.