PlateJoy

San Francisco, United States Founded: 2013 • Age: 13 yrs
Online platform offering personalized shoppable food recipes

About PlateJoy

PlateJoy is a Healthcare company based in San Francisco (United States) founded in 2013. Online platform offering personalized shoppable food recipes. It operates in the Healthcare, Consumer, and Retail sectors. PlateJoy has raised $1.7 million across 5 funding rounds from investors including Foundation Capital, Vayner/RSE and Healthbox. Its website platejoy.com draws about 10 thousand monthly visits. PlateJoy offers products and services including Custom Meal Plans and Smart Grocery Lists. Its focus areas include Food and Agriculture Tech, Food Tech, Recipe Discovery and Shoppable Recipes. Its legal entity is PlateJoy LLC. Its competitors include Sakara Life, Innit and TinyChef; 3 of its 3 listed competitors have raised funding.

Company details

PlateJoy was founded in 2013 and is headquartered in San Francisco, United States. An online platform in the nutrition and meal planning sector is operated, where users complete quizzes on food preferences and portion sizes to receive tailored recipe recommendations. Grocery shopping integration is included, with suggestions limited to items not already in users kitchens to minimize waste. Services focus on accessible meal solutions through digital means.

Key Metrics

Products & Services of PlateJoy

PlateJoy offers a comprehensive portfolio of products and services, including Custom Meal Plans and Smart Grocery Lists.

Custom Meal Plans
Meal Planning Service

Personalized weekly menus based on user preferences and data.

Smart Grocery Lists
Grocery Management

Digital lists that reduce food waste and save shopping time.

Apps and channels of PlateJoy

PlateJoy publishes 1 mobile app.

PlateJoy
App Store Health & Fitness 4+
Developer: PlateJoy
View on App Store

Funding Insights of PlateJoy

PlateJoy has successfully raised a total of $1.7M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $1.7M
  • Total Rounds 5
  • Investors Count 11

All 5 funding rounds of PlateJoy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2015Seed––
Aug 2015Seed–Zillionize
–
Apr 2015$1.7MSeed–Foundation Capital, ACME
Jun 2014Seed––
Oct 2013Seed–500 Global
–
Valuation history

11 investors in total: 9 institutional and 2 angel.

Investors in PlateJoy

PlateJoy has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Foundation Capital, Vayner/RSE and Healthbox.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Early-stage startups are accelerated via funding and educational programs.
ycombinator.comMountain View, United States
Seed-stage companies are funded by Zillionize venture capital firm.
zillionize.comPalo Alto, United States
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors
1995foundationcapital.comPalo Alto, United States
Early-stage investments are directed toward disruptive technologies and innovations.
acme.vcSan Francisco, United States
Healthcare startups are accelerated via a five-day program by Healthbox.
2010healthbox.comChicago, United States
Venture capital and acceleration are provided to tech startups.
500.coHo Chi Minh City, Vietnam
Tech VC firm investing in early stage companies in the US
2014vaynerrse.comNew York, United States
Early-stage investments are made in US technology startups.
bassetinvestmentgroup.comNew York, United States
Early-stage investments in US sectors are made by Max Ventures.
maxventures.vcNew York, United States

Joanne Wilson

Angel investor, blogger at Gotham Gal, focused on women-led startups
unknown_2dc491368f19456e9
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Investor details for PlateJoy

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People of PlateJoy

3 people are tracked at PlateJoy (3 in team).

NameRoleGroup
John Garbutt
Full Stack EngineerTeam
Jennifer Husson
Registered DietitianTeam
Cathy Pedtke
Recipe CoordinatorTeam
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Complete people profiles for PlateJoy

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Timeline of PlateJoy

3 dated milestones of PlateJoy across 2 years, from founding to its latest funding, stage changes and deals.

  1. Founded PlateJoy is founded.
  2. Funding First funding round.
  3. Funding Latest funding round, Seed,.

Competitors of PlateJoy

PlateJoy has 3 listed competitors in our database, 3 of them funded. They include Sakara Life, Innit and TinyChef.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
sakara.com2011New York, United States$23.59M283
Plant-based ready-to-eat meals are delivered online by Sakara Life.
innit.com2013San Francisco, United States$43M
Personalized meal recipes are provided via an AI-driven platform.
tinychef.ai2017New York, United States$3M
Platform offering recipes discovery and meal planning
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Detailed competitors of PlateJoy

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Web traffic of PlateJoy

The website of PlateJoy (platejoy.com) receives about 10.1K visits a month.

  • Monthly visits
    10.1K

    ▲ 142.5% vs previous month

Similar websites

Websites whose visitors overlap most with PlateJoy. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
goodfoodjobs.com
goodfoodjobs.com
100%
#362,860–
gobble.com
100%
231.8K#137,202View details
plateofjoy.blogspot.com
plateofjoy.blogspot.com
80%
–
whatshouldimakefor.com
whatshouldimakefor.com
71%
#542,768–
themountainkitchen.com
themountainkitchen.com
64%
#552,641–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 14 similar websites and full traffic analytics for PlateJoy

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  • Audience overlap
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Verified entity values are shown only after access is granted.

Top companies in Nutraceutical & Food-as-Medicine Platforms

3 companies that operate in the same segment as PlateJoy (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Therapies for metabolic health in chronic disease patients are provided.
2014San Francisco, California, United StatesUSD 401.78 M910
Personalized gut health solutions are provided by ZOE.
2017New Castle, Pennsylvania, United StatesUSD 15 M
Machine learning-based bioinformatics solutions for health insights are provided.
2016Los Alamos, New Mexico, United StatesUSD 301.57 M
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Related news about Platejoy

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Complete news archive for PlateJoy

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Frequently Asked Questions about PlateJoy

PlateJoy was founded in 2013.

PlateJoy is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

PlateJoy is a funded company, having raised a total of $1.7M across 5 funding rounds to date.

PlateJoy was founded in 2013 and is headquartered in San Francisco, United States. An online platform in the nutrition and meal planning sector is operated, where users complete quizzes on food preferences and portion sizes to receive tailored recipe recommendations. Grocery shopping integration is included, with suggestions limited to items not already in users kitchens to minimize waste. Services focus on accessible meal solutions through digital means.

PlateJoy's top competitors include Sakara Life, Innit and TinyChef.

PlateJoy offers Custom Meal Plans and Smart Grocery Lists.

PlateJoy has 11 investors. Key investors include Foundation Capital, Vayner/RSE, Healthbox, Y Combinator, and Zillionize.

PlateJoy operates through Platejoy Llc.

Yes. PlateJoy publishes PlateJoy.

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