PlateJoy

San Francisco, United States Founded: 2013 • Age: 13 yrs
Online platform offering personalized shoppable food recipes
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About PlateJoy

PlateJoy is a company based in San Francisco (United States) founded in 2013.. PlateJoy has raised $1.7 million across 5 funding rounds from investors including Foundation Capital, Vayner/RSE and Healthbox. PlateJoy offers products and services including Custom Meal Plans and Smart Grocery Lists. PlateJoy operates in a competitive market with competitors including Sakara Life, Innit, TinyChef, ShopWell and Hungryroot, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Healthcare
    Consumer Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Platejoy Llc
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Consumer → Food, Beverage & Nutrition
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.7 M (USD)

    in 5 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of PlateJoy

PlateJoy offers a comprehensive portfolio of products and services, including Custom Meal Plans and Smart Grocery Lists. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Personalized weekly menus based on user preferences and data.

Digital lists that reduce food waste and save shopping time.

People of PlateJoy
Headcount 1-10
Employee Profiles 3
Employee Profiles
People
John Garbutt
Full Stack Engineer
People
Jennifer Husson
Registered Dietitian
People
Cathy Pedtke
Recipe Coordinator

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Funding Insights of PlateJoy

PlateJoy has successfully raised a total of $1.7M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round
  • First Round
  • Investors Count 11
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2015 Amount Seed - PlateJoy Valuation

investors

Aug, 2015 Amount Seed - PlateJoy Valuation Zillionize
Apr, 2015 Amount Seed - PlateJoy Valuation Foundation Capital , ACME
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in PlateJoy

PlateJoy has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Foundation Capital, Vayner/RSE and Healthbox. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage startups are accelerated via funding and educational programs.
Founded Year Domain Location
Seed-stage companies are funded by Zillionize venture capital firm.
Founded Year Domain Location
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by PlateJoy

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - PlateJoy

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Platejoy Comparisons

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Competitors of PlateJoy

PlateJoy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sakara Life, Innit, TinyChef, ShopWell and Hungryroot, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Plant-based ready-to-eat meals are delivered online by Sakara Life.
domain founded_year HQ Location
Personalized meal recipes are provided via an AI-driven platform.
domain founded_year HQ Location
Platform offering recipes discovery and meal planning
domain founded_year HQ Location
Grocery list building app based on nutritional content
domain founded_year HQ Location
Personalized groceries and recipes are delivered through an AI platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Platejoy

Frequently Asked Questions about PlateJoy

When was PlateJoy founded?

PlateJoy was founded in 2013.

Where is PlateJoy located?

PlateJoy is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is PlateJoy a funded company?

PlateJoy is a funded company, having raised a total of $1.7M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.7M, raised on Oct 29, 2013.

What does PlateJoy do?

PlateJoy was founded in 2013 and is headquartered in San Francisco, United States. An online platform in the nutrition and meal planning sector is operated, where users complete quizzes on food preferences and portion sizes to receive tailored recipe recommendations. Grocery shopping integration is included, with suggestions limited to items not already in users kitchens to minimize waste. Services focus on accessible meal solutions through digital means.

Who are the top competitors of PlateJoy?

PlateJoy's top competitors include Sakara Life, Innit and Welnes.

What products or services does PlateJoy offer?

PlateJoy offers Custom Meal Plans and Smart Grocery Lists.

Who are PlateJoy's investors?

PlateJoy has 11 investors. Key investors include Foundation Capital, Vayner/RSE, Healthbox, Y Combinator, and Zillionize.

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