About PLAY
PLAY is a publicly listed company based in Reykjavik (Iceland) founded in 2019 by Arnar Mar Magnusson, Bogi Guthmundsson, Poroddur Ari Poroddsson, and Sveinn Ingi Steinthorsson. Online booking services for air travel are provided by PLAY. PLAY has raised $40 million across 1 funding round from investors including Birta Pension Fund, Stoðir and LÃfsverk. Its chief executive, as recorded, is Arnar Mar Magnusson. Its website flyplay.com draws about 27 thousand monthly visits. PLAY offers products and services including Passenger Flights and Cargo Services. Its focus areas include Travel and Hospitality, Passenger Airlines and Transportation and Logistics. Its legal entity is Fly Play hf.
Company details
PLAY, established in 2019, excels in travel and hospitality, and passenger airlines. Provider of online booking services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Reykjavik, Iceland
- Founders Arnar Mar Magnusson, Bogi Guthmundsson, Poroddur Ari Poroddsson, Sveinn Ingi Steinthorsson
- Stage Public
- SectorsTransportation, Automotive & Logistics
- Website category Travel and Tourism · Air Travel
- Email••••••••
- Website flyplay.com/en-us
- Social LinkedIn X Facebook YouTube
- Legal Name Fly Play Hf
- Annual Revenue$291.11 M (USD)3.74as on Dec 31, 2024
- Net Profit-$65.77 M (USD)-88.53as on Dec 31, 2024
- EBITDA$9.89 M (USD)-12.65as on Dec 31, 2024
- Total Equity Funding$40M (USD)
in 1 rounds
- Latest Funding Round$40M (USD), Series C
Apr 2021
- InvestorsBirta Pension Fund
& 2 more
Products & Services of PLAY
PLAY offers a comprehensive portfolio of products and services, including Passenger Flights and Cargo Services.
Flights to various destinations are provided, including connections to Europe and North America
Cargo transport is offered alongside other operational support
Apps and channels of PLAY
its YouTube channel PLAY Airlines has 1.64K subscribers and 30 videos.
Videos from PLAY
The most watched videos on PLAY's YouTube channel, PLAY Airlines (1.64K subscribers). Click a video to play it here.
More on PLAY Airlines.
Funding Insights of PLAY
PLAY has successfully raised a total of $40M through 1 strategic funding round. The most recent funding activity was a Series C round of $40 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 1
- Last Round Series C — $40M
- First Round $40M
(Apr 2021)
- Investors Count 3
All 1 funding rounds of PLAY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in PLAY
PLAY has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Birta Pension Fund, Stoðir and LÃfsverk.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An Icelandic investment company focused on long-term value creation. | stodir.com | Reykjavík, Iceland | ||
Birta Pension Fund is operated as a pension management entity in Iceland. | birta.is | Reykjavík, Iceland | ||
Lífsverk is operated as a pension fund for university-educated individuals. | lifsverk.is | Reykjavík, Iceland |
Investor details for PLAY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PLAY
18 people are tracked at PLAY (8 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Arnar Mar Magnusson | Co-Founder & CEO | Leadership |
Bogi Guthmundsson | Co-Founder | Leadership |
Poroddur Ari Poroddsson | Co-Founder | Leadership |
Sveinn Ingi Steinthorsson | Co-Founder | Leadership |
Birgir Jonsson | CEO | Leadership |
Halldor Gudfinnsson | Director Flight Operations | Leadership |
Daníel Snæbjörnsson | Chief Network Officer | Leadership |
Jónína Guðmundsdóttir | Chief People Officer | Leadership |
Arnór Snær Sigurðsson | Analyst | Team |
Val mc Cahey | Captain | Team |
Birgir Olgeirsson | PR Manager At PLAY Airlines | Team |
Lea Kuliczkowski | Marketing Specialist | Team |
Anna Huld Guðmundsdóttir | Payroll Manager & HR Specialist | Team |
Reda Eitvydaite | Senior Crewing Officer | Team |
Ólafur Axel Kárason | Captain | Team |
Elmar Bergþórsson | Training Administrator | Team |
Rita Venckė | Material Controller | Team |
Solbjørg Louise Rydahl Berthelsen | Cabin Crew | Team |
Complete people profiles for PLAY
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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IPO & Listings of PLAY
PLAY is a publicly listed company on the OMXICE with ticker symbol PLAY in Iceland, operating in the Transportation sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- Listed onOMXICE: PLAY
- Listed entityFly Play hf
- Exchange sectorTransportation
- Share price0.46 ISK (-2.14% on the day) · 2025-09-29
- Market capitalisation866,352,296.20 ISK
- EPS (diluted, trailing year)-267.95 ISK
- Volume (last session)311,611
- Analyst consensusNeutral
Financials of PLAY
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2024 | 40.32B ISK | -9.11B ISK | 1.37B ISK |
| 2023 | 38.86B ISK | -4.83B ISK | 1.57B ISK |
| 2022 | 18.93B ISK | -6.47B ISK | -1.62B ISK |
Detailed financial statements for PLAY
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Timeline of PLAY
2 dated milestones of PLAY across 2 years, from founding to its latest funding, stage changes and deals.
- Founded PLAY is founded.
- Funding First funding round of $40.0M.
Web traffic of PLAY
The website of PLAY (flyplay.com) receives about 27.1K visits a month and ranks #1,230,907 among all websites worldwide, #3,581 in Air Travel.
- Monthly visits27.1K
▲ 15.1% vs previous month
- Unique visitors10.1K
per month
- Global rank#1,230,907
among all websites
- Category rank#3,581
Travel and Tourism · Air Travel
- Bounce rate38%
- Pages per visit1.6
- Average visit10 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with PLAY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| icelandair.com | 100% | 2M | #30,793 | View details | |
| swfny.com | 90% | 23.7K | #1,286,725 | View details | |
| skyscanner.com | 85% | 15.2M | #3,004 | View details | |
skyscanner.net | skyscanner.net | 84% | #753 | – | |
dohop.is | dohop.is | 82% | #222,923 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PLAY
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Frequently Asked Questions about PLAY
PLAY was founded in 2019 and raised its 1st funding round 2 years after it was founded.
PLAY is headquartered in Reykjavik, Iceland.
Arnar Mar Magnusson is the CEO of PLAY, as recorded in our data. They have also founded this company.
PLAY is a funded company, having raised a total of $40M across 1 funding round to date. The company's 1st funding round was a Series C of $40M, raised on Apr 2021.
Annual revenue of PLAY is $291.11M as on Dec 31, 2024.
PLAY, established in 2019, excels in travel and hospitality, and passenger airlines. Provider of online booking services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
PLAY offers Passenger Flights and Cargo Services.
Yes, PLAY is publicly traded on OMXICE under the ticker symbol PLAY.
PLAY has 3 investors. Key investors include Birta Pension Fund, Stoðir, and LÃfsverk.
PLAY operates through Fly Play Hf.