About Play2Pay
Play2Pay is a Financial Services company based in Miami (United States) founded in 2015. Mobile bill payments are enabled via gamification and monetization. Play2Pay has raised $20.5 million across 2 funding rounds from investors including TeleSoft Partners, Ralph de la Vega and Tom Glocer. Play2Pay has completed 1 acquisition, including Postr. Its website play2pay.com draws about 252 thousand monthly visits. Play2Pay offers products and services including App Platform, In-App Bill Payment, and In-App Engagement. Its focus areas include FinTech, Payments, Consumer Payments and Vertical Payments. Its legal entity is imawareâ„¢ Inc.
Company details
Founded in 2015 in Miami, United States, Play2Pay functions as an alternative payment platform in the mobile fintech sector. Users are allowed to settle service provider bills through activities such as playing games, watching videos, and completing offers on their devices. Time spent on these tasks is converted into payment credits, supporting mobile-based financial transactions across the region.
- Headquarters Miami, United States
- SectorsFinancial Services
- Email••••••••
- Website play2pay.com
- Social LinkedIn
- Legal Name Imaware™ Inc
- Total Equity Funding$20.5M (USD)
in 2 rounds
- Latest Funding Round$13M (USD), Series A
Jul 2021
- InvestorsTeleSoft Partners
& 4 more
- Investments & Acquisitions
Products & Services of Play2Pay
Play2Pay offers a comprehensive portfolio of products and services, including App Platform, In-App Bill Payment, and In-App Engagement.
Platform for app discovery and earning credits for bill payments
Feature allowing users to convert credits into bill payments
Tools for personalized app experiences and daily challenges
Apps and channels of Play2Pay
Play2Pay publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Play2Pay
Play2Pay has successfully raised a total of $20.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $13 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.5M
- Total Rounds 2
- Last Round Series A — $13M
- First Round $7.5M
(May 2020)
- Investors Count 5
All 2 funding rounds of Play2Pay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $13M | Series A | – | TeleSoft Partners | |
| May 2020 | $7.5M | Seed | – | – | – |
5 investors in total: 1 institutional and 4 angel.
Investors in Play2Pay
Play2Pay has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include TeleSoft Partners, Ralph de la Vega and Tom Glocer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | telesoftvc.com | San Francisco, United States | ||
RD Ralph de la Vega | unknown_ac4f00e2b9ca4dfb9 | |||
TG Tom Glocer | Former CEO of Thomson Reuters, active angel investor in tech startups. | unknown_f75acfd59a994d798 | ||
JP Jim Perry | unknown_a7aaa755c9a6477aa | |||
KC Kris Canekeratne | Co-founder of Virtusa, active angel investor in tech startups | unknown_a2ec4844ee114152b |
Investor details for Play2Pay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Play2Pay
11 people are tracked at Play2Pay (6 in leadership, 1 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Anthony Ford | VP, Product | Leadership |
Brian Boroff | Founder & CEO | Leadership |
Alex Betancur | Chief Product Officer, Growth & Revenue | Leadership |
Mitchell Kelman | Director Of Engineering | Leadership |
Craig Thompson | Director | Leadership |
Mariana Ferreira | Head Of Carrier Partnerships | Leadership |
John A. Cooper | Board Director | Board & advisors |
Daria Belardo | Financial Controller | Team |
Andrew McDermott | Advisor | Team |
Ben B. | Performance Media Sales Consultant | Team |
Vitor Wagner | Digital Marketing Associate | Team |
Complete people profiles for Play2Pay
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Play2Pay
Play2Pay has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Postr.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personalized content and ads are shown on Android lock screens. | postr.co.nz | Auckland, New Zealand | 2014 | Jan 2021 | •••• |
Complete acquisition details for Play2Pay
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Play2Pay
4 dated milestones of Play2Pay across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Play2Pay is founded.
- Funding First funding round of $7.5M.
- Acquisition Acquires Postr.
- Funding Latest funding round, Series A, of $13.0M.
Web traffic of Play2Pay
The website of Play2Pay (play2pay.com) receives about 252K visits a month.
- Monthly visits252K
▲ 23.4% vs previous month
Top companies in Payments & Remittance Platforms
3 companies that operate in the same segment as Play2Pay (Payments & Remittance Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment processing and card issuance solutions are provided for businesses. | 2009 | San Francisco, California, United States | USD 9.81 B | 16,622 | ||
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | 6,209 |
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Related news about Play2pay
Complete news archive for Play2Pay
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Frequently Asked Questions about Play2Pay
Play2Pay was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Play2Pay is headquartered in Miami, United States. It is registered at Miami, Florida, United States.
Play2Pay is a funded company, having raised a total of $20.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $7.5M, raised on May 2020.
Founded in 2015 in Miami, United States, Play2Pay functions as an alternative payment platform in the mobile fintech sector. Users are allowed to settle service provider bills through activities such as playing games, watching videos, and completing offers on their devices. Time spent on these tasks is converted into payment credits, supporting mobile-based financial transactions across the region.
Play2Pay offers App Platform, In-App Bill Payment, and In-App Engagement.
Play2Pay has made 1 acquisition, including Postr.
Play2Pay has 5 investors. Key investors include TeleSoft Partners, Ralph de la Vega, Tom Glocer, Jim Perry, and Kris Canekeratne.
Play2Pay operates through Imawareâ„¢ Inc.
Yes. Play2Pay publishes Ad It Up—Save on Your Bills, with over 500,000 downloads.
The website of Play2Pay receives about 252 thousand visits a month.