Playable Platform

Amsterdam, Netherlands Founded: 2013 • Age: 13 yrs Acquired By Huuuge Games
Ad campaign management platform for playable ads is provided.
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About Playable Platform

Playable Platform is a company based in Amsterdam (Netherlands) founded in 2013 by Johan Lofstrom was acquired by Huuuge Games in July 2020.. Playable Platform operates in a competitive market with competitors including Criteo, Teads, NextRoll, RhythmOne and Mediaocean, among others.

  • Headquarter Amsterdam, Netherlands
  • Founders Johan Lofstrom
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Huuuge Games

    (Jul 15, 2020)

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Funding Insights of Playable Platform

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Playable Platform

Playable Platform has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Huuuge Games. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Mobile casino games with social features are developed for platforms.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Playable Platform

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Playable Platform

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Playable Platform Comparisons

Employees
+
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Competitors of Playable Platform

Playable Platform operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, Teads, NextRoll, RhythmOne and Mediaocean, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-driven ad campaigns are managed for personalization and optimization.
domain founded_year HQ Location
Self-service ad platforms for campaign management are provided.
domain founded_year HQ Location
Provider of data-driven marketing technology for B2B and D2C businesses
domain founded_year HQ Location
Audiences are connected to brands via cross-screen video advertising.
domain founded_year HQ Location
Advertising software and integration services are provided for enterprises.
domain founded_year HQ Location
Interactive apps are integrated into videos to boost engagement.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Playable Platform

Huuuge Games acquires Dutch advertising startup
Gamesindustry5 years ago

Frequently Asked Questions about Playable Platform

When was Playable Platform founded?

Playable Platform was founded in 2013.

Where is Playable Platform located?

Playable Platform is headquartered in Amsterdam, Netherlands.

Who is the current CEO of Playable Platform?

Johan Lofstrom is the current CEO of Playable Platform. They have also founded this company.

What does Playable Platform do?

Playable Platform was founded in 2013 in Amsterdam, Netherlands, within the ad technology sector. An ad campaign management platform is offered, enabling real-time analysis of in-ad data for playable ads. Variations are tested and metrics including IPM, retention, and ROAS are compared through this system. Optimized ad versions are created and deployed across user-selected networks to support performance tracking.

Who are the top competitors of Playable Platform?

Playable Platform's top competitors include Criteo, NextRoll and Teads.

Who are Playable Platform's investors?

Playable Platform has 1 investor. Key investors include Huuuge Games.

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