Playbrush

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Sunstar
Children are taught brushing habits via a game-attached device.
Annual revenue - Latest available
Total funding $2.7M 3 rounds
Employees 8 Tracked headcount
Investors 6 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Playbrush

Playbrush is a company based in London (United Kingdom) founded in 2014 was acquired by Sunstar in September 2021. Playbrush has raised $2.73 million across 3 funding rounds from investors including Speedinvest, Johann Hansi Hansmann and Markus Gnirck. The company has 8 employees as of December 31, 2021. Playbrush offers products and services including Playbrush Electric Toothbrush, Playbrush App, Replacement Brush Heads, and GUM Kids Toothpaste. Playbrush operates in a competitive market with competitors including Razer, Virtuix Omni, Green Throttle, VITURE and Tactical Haptics, among others.

  • Headquarter London, United Kingdom
  • Employees 8 as on 31 Dec, 2021
  • Sectors
    Media & Entertainment
    Healthcare
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Playbrush Ltd
  • Date of Incorporation 12 Aug, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Media & Entertainment → Gaming & Interactive Entertainment Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.73 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2 M (USD), Seed

    Aug 29, 2017

  • Investors
    Speedinvest

    & 5 more

  • Employee Count
    8

    as on Dec 31, 2021

  • Acquired by
    Sunstar

    (Sep 02, 2021)

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Products & Services of Playbrush

Playbrush offers a comprehensive portfolio of products and services, including Playbrush Electric Toothbrush, Playbrush App, Replacement Brush Heads, and GUM Kids Toothpaste.

Product name locked
Category locked
Primary

Smart toothbrush for kids with app integration for fun brushing.

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Gamified app to teach children proper dental hygiene routines.

Product name locked
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Spare parts for maintaining toothbrush hygiene and effectiveness.

Product name locked
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Fluoride toothpaste designed for children's teeth protection and cavity prevention.

Funding Insights of Playbrush

Playbrush has successfully raised a total of $2.73M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Playbrush

Playbrush has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Speedinvest, Johann Hansi Hansmann and Markus Gnirck.

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Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage venture capital and startup acceleration are provided.
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Johann Hansi Hansmann

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Markus Gnirck

Angel investor, co-founder of Tryb, focused on fintech and tech startups.
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Investor details for Playbrush

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Investments & Acquisitions by Playbrush

Investments
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Investment portfolio details for Playbrush

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Financial Statements - Playbrush

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Playbrush Comparisons

Playbrush Primary company
Description
Children are taught brushing habits via a game-attached devi...
Location
London, United Kingdom
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
8
As of 2021
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Peer comparison for Playbrush

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Competitors of Playbrush

Playbrush operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Razer, Virtuix Omni, Green Throttle, VITURE and Tactical Haptics, among others.

Company Name Domain Founded year HQ Location Description
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Gaming hardware and accessories are developed by Razer for enthusiasts.
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Provider of a treadmill for moving freely and naturally in a VR game
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Video game peripherals for mobile gaming are developed and supported.
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XR-glasses for virtual, augmented, and mixed reality gaming are developed.
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Haptic motion controllers for VR, games, and healthcare are provided.
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Detailed competitors of Playbrush

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Latest news on Playbrush

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Complete news archive for Playbrush

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Frequently Asked Questions about Playbrush

Playbrush was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Playbrush is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Playbrush is a funded company, having raised a total of $2.73M across 3 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Playbrush is 8.

Playbrush was founded in 2014 in London, United Kingdom, within the consumer health technology sector. A device is produced that attaches to manual toothbrushes and serves as a game controller. Connectivity to smartphones is enabled through Bluetooth Low Energy, with motion sensors incorporated to track brushing motions. In-house developed games are offered to instruct children on proper oral hygiene practices during daily routines.

Playbrush's top competitors include Virtuix Omni, VITURE and WOWCube.

Playbrush offers Playbrush Electric Toothbrush, Playbrush App, Replacement Brush Heads, and GUM Kids Toothpaste.

Playbrush has 6 investors. Key investors include Speedinvest, Johann Hansi Hansmann, Markus Gnirck, Markus Gnirck, and Marie Therese Kalita.

The valuation of Playbrush is $447.91K as of Jan 2015.

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