Playbrush

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Sunstar
Children are taught brushing habits via a game-attached device.
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About Playbrush

Playbrush is a company based in London (United Kingdom) founded in 2014 was acquired by Sunstar in September 2021.. Playbrush has raised $2.73 million across 3 funding rounds from investors including Speedinvest, Johann Hansi Hansmann and Markus Gnirck. The company has 8 employees as of December 31, 2021. Playbrush offers products and services including Playbrush Electric Toothbrush, Playbrush App, Replacement Brush Heads, and GUM Kids Toothpaste. Playbrush operates in a competitive market with competitors including Razer, Virtuix Omni, Green Throttle, VITURE and Tactical Haptics, among others.

  • Headquarter London, United Kingdom
  • Employees 8 as on 31 Dec, 2021
  • Sectors
    Media & Entertainment
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Playbrush Ltd
  • Date of Incorporation 12 Aug, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Media & Entertainment → Gaming & Interactive Entertainment
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.73 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2 M (USD), Seed

    Aug 29, 2017

  • Investors
    Speedinvest

    & 5 more

  • Employee Count
    8

    as on Dec 31, 2021

  • Acquired by
    Sunstar

    (Sep 02, 2021)

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Products & Services of Playbrush

Playbrush offers a comprehensive portfolio of products and services, including Playbrush Electric Toothbrush, Playbrush App, Replacement Brush Heads, and GUM Kids Toothpaste. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Smart toothbrush for kids with app integration for fun brushing.

Gamified app to teach children proper dental hygiene routines.

Spare parts for maintaining toothbrush hygiene and effectiveness.

Fluoride toothpaste designed for children's teeth protection and cavity prevention.

Funding Insights of Playbrush

Playbrush has successfully raised a total of $2.73M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $2.0M
  • First Round

    (07 Jan 2015)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2017 Amount Seed - Playbrush Valuation Speedinvest
Apr, 2016 Amount Angel Round - Playbrush Valuation Johann Hansi Hansmann
Jan, 2015 Amount Angel Round - Playbrush Valuation Markus Gnirck , Markus Gnirck
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Playbrush

Playbrush has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Speedinvest, Johann Hansi Hansmann and Markus Gnirck. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage venture capital and startup acceleration are provided.
Founded Year Domain Location

Johann Hansi Hansmann

-
Founded Year Domain Location

Markus Gnirck

Angel investor, co-founder of Tryb, focused on fintech and tech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Playbrush

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Playbrush

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Playbrush Comparisons

Employees
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Competitors of Playbrush

Playbrush operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Razer, Virtuix Omni, Green Throttle, VITURE and Tactical Haptics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Gaming hardware and accessories are developed by Razer for enthusiasts.
domain founded_year HQ Location
Provider of a treadmill for moving freely and naturally in a VR game
domain founded_year HQ Location
Video game peripherals for mobile gaming are developed and supported.
domain founded_year HQ Location
XR-glasses for virtual, augmented, and mixed reality gaming are developed.
domain founded_year HQ Location
Haptic motion controllers for VR, games, and healthcare are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Playbrush

Frequently Asked Questions about Playbrush

When was Playbrush founded?

Playbrush was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Playbrush located?

Playbrush is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Playbrush a funded company?

Playbrush is a funded company, having raised a total of $2.73M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $22.7K, raised on Jan 07, 2015.

How many employees does Playbrush have?

As of Dec 31, 2021, the latest employee count at Playbrush is 8.

What does Playbrush do?

Playbrush was founded in 2014 in London, United Kingdom, within the consumer health technology sector. A device is produced that attaches to manual toothbrushes and serves as a game controller. Connectivity to smartphones is enabled through Bluetooth Low Energy, with motion sensors incorporated to track brushing motions. In-house developed games are offered to instruct children on proper oral hygiene practices during daily routines.

Who are the top competitors of Playbrush?

Playbrush's top competitors include Virtuix Omni, VITURE and WOWCube.

What products or services does Playbrush offer?

Playbrush offers Playbrush Electric Toothbrush, Playbrush App, Replacement Brush Heads, and GUM Kids Toothpaste.

Who are Playbrush's investors?

Playbrush has 6 investors. Key investors include Speedinvest, Johann Hansi Hansmann, Markus Gnirck, Markus Gnirck, and Marie Therese Kalita.

What is Playbrush's valuation?

The valuation of Playbrush is $447.91K as of Jan 2015.

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