About Played
Played is a Media & Entertainment company based in London (United Kingdom) founded in 2016 by James Clayson and Shervin Williams. An application is provided for booking sports facilities and activities. Played has raised $20 thousand across 1 funding round from investors including Techstars. The company has 2 employees. Its website played.co draws about 16 thousand monthly visits. Played offers products and services including Booking Platform, Payment Processing, and Calendar Management. Its focus areas include Consumer, Sports Tech, Booking Platforms and Horizontal. Its legal entity is PLAYED LIMITED. Its competitors include Localplay, Newport Live and Find My Facility.
Company details
Founded in 2016 and based in London, United Kingdom, Played functions within the sports technology sector. A mobile application is offered to sports organizations for managing facility and activity bookings by users. Core operations encompass booking scheduling, analytical reporting, payment handling, customer information storage, check-in and check-out processes, alongside social media connectivity options. The platform supports business efficiency in the sports booking domain.
- Total Equity Funding$20K (USD)
in 1 rounds
- Latest Funding Round$20K (USD), Seed
Jun 2022
- Investors
- Employee Count2
Products & Services of Played
Played offers a comprehensive portfolio of products and services, including Booking Platform, Payment Processing, and Calendar Management.
Tool for discovering and booking sports sessions online
Service for seamless payments via card and digital wallets
System to view and manage upcoming activities efficiently
Funding Insights of Played
Played has successfully raised a total of $20K through 1 strategic funding round. The most recent funding activity was a Seed round of $20 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20,000
- Total Rounds 1
- Last Round Seed — $20,000
- First Round $20,000
(Jun 2022)
- Investors Count 1
All 1 funding rounds of Played with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $20,000 | Seed | – | Techstars | – |
1 investors in total: 1 institutional.
Investors in Played
Played has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Techstars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States |
Investor details for Played
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Played
2 people are tracked at Played (2 in leadership); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
James Clayson | Co-Founder | Leadership |
Shervin Williams | Co-Founder | Leadership |
Complete people profiles for Played
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Played
2 dated milestones of Played across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Played is founded.
- Funding First funding round of $20K.
Competitors of Played
Played has 3 listed competitors in our database. They include Localplay, Newport Live and Find My Facility.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localplay.app | 2019 | London, United Kingdom | A web-based platform connecting players with sporting events. | |||
| newportlive.co.uk | 2012 | United Kingdom | Offers fitness classes, sports facilities, theatre events, and community arts in Newport. | |||
| findmyfacility.com | 2018 | High Wycombe, United Kingdom | 5 | Platform for discovering, booking, and managing sports venues and sessions. |
Detailed competitors of Played
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Played
The website of Played (played.co) receives about 15.7K visits a month.
- Monthly visits15.7K
▲ 18.1% vs previous month
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Frequently Asked Questions about Played
Played was founded in 2016 and raised its 1st funding round 6 years after it was founded.
Played is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Played is a funded company, having raised a total of $20K across 1 funding round to date. The company's 1st funding round was a Seed of $20K, raised on Jun 2022.
Played has 2 employees.
Founded in 2016 and based in London, United Kingdom, Played functions within the sports technology sector. A mobile application is offered to sports organizations for managing facility and activity bookings by users. Core operations encompass booking scheduling, analytical reporting, payment handling, customer information storage, check-in and check-out processes, alongside social media connectivity options. The platform supports business efficiency in the sports booking domain.
Played's top competitors include Localplay, Newport Live and Find My Facility.
Played offers Booking Platform, Payment Processing, and Calendar Management.
Played has 1 investor. Key investors include Techstars.
Played operates through Played Limited.