About PlayFirst
PlayFirst is a company based in San Francisco (United States) founded in 2004 was acquired by Glu in May 2014. PlayFirst has raised $37.72 million across 5 funding rounds from investors including Glu, Comerica and Trinity Ventures. PlayFirst operates in a competitive market with competitors including Zynga, Rovio, Scopely, Jam City and Big Fish Games, among others.
- Headquarter San Francisco, United States
- SectorsMedia & Entertainment
- Website playfirst.com
- Social LinkedIn X Facebook
- Acquired by Glu (May 2014)
- Legal Name Playfirst, Inc
Funding Insights of PlayFirst
PlayFirst has successfully raised a total of $37.72M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $2.02 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.72M
- Total Rounds 5
- Last Round Series C — $2.02M
- First Round $5M
(Jan 2004)
- Investors Count 5
All 5 funding rounds of PlayFirst with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2013 | $2.02M | Series C | – | Trinity Ventures, Rustic Canyon Partners | – |
| Oct 2010 | $9.2M | Series C | – | Comerica | |
| Dec 2007 | $16.5M | Series C | – | – | |
| Jan 2006 | $5M | Series B | – | – | |
| Jan 2004 | $5M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in PlayFirst
PlayFirst has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Glu, Comerica and Trinity Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage technology and real estate companies. | – | trinityventures.com | - | |
- | – | rusticcanyon.com | - | |
Mayfield is focused on AI innovation and venture capital investments. | – | mayfield.com | Menlo Park, United States | |
Tech-focused seed, early, and mid-stage VC investments are made globally. | – | dcm.com | Menlo Park, United States | |
Commercial banking services are provided to businesses and individuals. | 1849 | comerica.com | Dallas, United States | |
Mid-core mobile games are developed and published by Glu. | 2001 | glu.com | San Francisco, United States |
Investor details for PlayFirst
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of PlayFirst
4 dated milestones of PlayFirst across 10 years, from founding to its latest funding, stage changes and deals.
- Founded PlayFirst is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series C, of $2.0M.
- Exit Acquired by Glu.
Competitors of PlayFirst
PlayFirst operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zynga, Rovio, Scopely, Jam City and Big Fish Games, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zynga.com | 2007 | San Francisco, United States | $525.6M | 1,084 | Casual games developer and publisher for mobile and web platforms | |
| rovio.com | 2003 | Espoo, Finland | $42M | – | Mobile game developer specializing in casual games | |
| scopely.com | 2011 | Culver, United States | $1.02B | 746 | Casual mobile games are developed, published, and operated across platforms. | |
| jamcity.com | 2007 | Culver, United States | $499.49M | 551 | Mobile games are developed and published by Jam City. | |
| bigfishgames.com | 2002 | Seattle, United States | $95.24M | 584 | Developer of mobile and PC-based casual games | |
| tripledotstudios.com | 2017 | London, United Kingdom | $202M | 135 | Developer of mobile-based casual video games | |
| king.com | 2003 | London, United Kingdom | – | 130 | King is recognized as a leading interactive entertainment company focused on mobile gaming. | |
| voodoo.io | 2013 | Paris, France | $200M | – | Arcade and simulation mobile games are developed by Voodoo. | |
| playtika.com | 2010 | Tel Aviv, Israel | $1.5M | – | Casual games are developed for mobile and web platforms. |
Detailed competitors of PlayFirst
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PlayFirst
Websites that share an audience with PlayFirst (playfirst.com).
Websites whose visitors overlap most with PlayFirst. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gamescene.com | gamescene.com | 100% | – | – | – |
| gamehouse.com | 100% | 624.4K | #80,992 | View details | |
games.yahoo.com | games.yahoo.com | 100% | – | #1,999,363 | – |
| reflexive.com | 100% | – | – | View details | |
| iwin.com | 99% | 308.5K | #133,587 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for PlayFirst
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Playfirst
Complete news archive for PlayFirst
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PlayFirst
10 companies that operate in the same segment as PlayFirst (MMORPG & Online Gaming), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Casual games developer and publisher for mobile and web platforms | 2007 | San Francisco, California, United States | USD 525.6 M | USD 49.68 M | 624 | |
Developer of mobile-based casual video games | 2017 | London, England, United Kingdom | USD 202 M | – | – | |
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | – | 771 | |
Mobile games are developed and published by Jam City. | 2007 | Culver City, California, United States | USD 499.49 M | – | – | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Mobile social games and services are developed and operated globally. | 1999 | Shibuya, Tokyo, Japan | – | USD 926.03 M | 2,570 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
Casino games are developed for mobile and web platforms. | 2011 | Burlingame, California, United States | USD 36.17 M | USD 235.1 M | 568 |
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Frequently Asked Questions about PlayFirst
PlayFirst was founded in 2004.
PlayFirst is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
PlayFirst is a funded company, having raised a total of $37.72M across 5 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jan 2004.
PlayFirst is a Mobile Games developer specializing in Casual Games. The company started with a focus on Casual Games for the PC platform and released popular games such as Diner Dash series and Restaurant Rescue. In October 2010 they shifted their focus to the mobile platforms and since October 2012 they ceased production of PC games. As of October 2015, they are focusing on Casual games for mobile platforms and are continuing with their popular series such as Diner Dash.
PlayFirst has 6 investors. Key investors include Glu, Comerica, Trinity Ventures, Rustic Canyon Partners, and Mayfield.
PlayFirst operates through Playfirst, Inc.
Yes. PlayFirst was acquired by Glu in May 2014.