About Playground
Playground is a company based in San Francisco (United States) founded in 2022 by Christina Aguilera, Sandy Vukovic, and Catherine Magee. It operates as a Direct-to-Consumer (D2C). Playground has raised $2.19 million across 2 funding rounds from investors including Amboy Street Ventures and Fourward Ventures. Playground offers products and services including Mood Maker Intimacy Oil, Love Sesh Lubricant, Miracle Melts, and Play Date Mini Massager. Playground operates in a competitive market with competitors including Mila Cosmetics, SW1 Skin, M2GIC, Hadaki and PARNELL, among others.
- Headquarter San Francisco, United States
- Founders Christina Aguilera, Sandy Vukovic, Catherine Magee
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.19 M (USD)
in 2 rounds
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Latest Funding Round
$2 M (USD), Seed
Apr 24, 2024
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Investors
Amboy Street Ventures
& 1 more
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Employee Count
Employee Count
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Products & Services of Playground
Playground offers a comprehensive portfolio of products and services, including Mood Maker Intimacy Oil, Love Sesh Lubricant, Miracle Melts, and Play Date Mini Massager. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Intimacy oil is formulated to enhance pleasure naturally.
Water-based lubricant is designed for increased lubrication comfort.
Vaginal inserts are created for deep hydration relief.
Mini massager is built for powerful intimate stimulation.
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Funding Insights of Playground
Playground has successfully raised a total of $2.19M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.0M
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First Round
First Round
(15 Feb 2022)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Seed - Playground | Valuation |
investors |
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| Feb, 2022 | Amount | Seed - Playground | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Playground
Playground has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Amboy Street Ventures and Fourward Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments are focused on women's health and sexual wellbeing.
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Founded Year | Domain | Location | |
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Investment in consumer-driven companies is facilitated by Fourward Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Playground
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Playground
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Playground Comparisons
Competitors of Playground
Playground operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mila Cosmetics, SW1 Skin, M2GIC, Hadaki and PARNELL, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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|---|---|---|---|---|
| domain | founded_year | HQ Location |
Specializes in acne treatment creams and other beauty products.
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Online seller of professional skincare products for anti-aging, hydration, and skin treatment needs.
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Operates a direct-to-consumer brand offering multi-natural skin care products.
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Operates an online portal for beauty and skincare products.
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| domain | founded_year | HQ Location |
A natural health and wellness brand offering eco-friendly, effective, and pH-balanced skincare and body care products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Playground
When was Playground founded?
Playground was founded in 2022.
Where is Playground located?
Playground is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Playground?
Catherine Magee is the current CEO of Playground. They have also founded this company.
Is Playground a funded company?
Playground is a funded company, having raised a total of $2.19M across 2 funding rounds to date. The company's 1st funding round was a Seed of $190K, raised on Feb 15, 2022.
What does Playground do?
Playground is engaged in providing intimate health and wellness solutions. The company offers a range of products including water-based lubricants, intimacy oils, vaginal inserts, and personal massagers. These products are designed to enhance sexual health and comfort, targeting womens wellness with formulations that are safe and sensual. The focus is placed on supporting hormonal balance and improving intimacy as a key component of overall well-being. Various educational resources and community engagement initiatives are also provided to champion sexual health awareness.
Who are the top competitors of Playground?
Playground's top competitors include Mila Cosmetics, SW1 Skin and M2GIC.
What products or services does Playground offer?
Playground offers Mood Maker Intimacy Oil, Love Sesh Lubricant, Miracle Melts, and Play Date Mini Massager.
Who are Playground's investors?
Playground has 2 investors. Key investors include Amboy Street Ventures, and Fourward Ventures.