About Playtika
Playtika is a company based in Tel Aviv (Israel) founded in 2010 was acquired by Giant Interactive Group in July 2016.. Playtika has raised $1.5 million across 3 funding rounds from investors including Giant Interactive Group, Joffre Capital and China Oceanwide Holdings Group. The company has 3,500 employees as of December 31, 2024. Playtika has completed 11 acquisitions, including Aditor, Best Fiends and Big Blue Parrot. Playtika operates in a competitive market with competitors including Zynga, Rovio, Scopely, Jam City and Big Fish Games, among others.
- Headquarter Tel Aviv, Israel
- Employees 3500 as on 31 Dec, 2024
- Stage Public
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Playtika Holding Corp.
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Annual Revenue
$2.55 B-0.69as on Dec 31, 2024
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Net Profit
$162.2 M-30.98as on Dec 31, 2024
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EBITDA
$651.9 M-10.21as on Dec 31, 2024
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Total Equity Funding
$1.5 M (USD)
in 3 rounds
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Latest Funding Round
$2.2 B (USD), Post-IPO
Jun 28, 2022
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Investors
Giant Interactive Group
& 5 more
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Employee Count
3500
as on Dec 31, 2024
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Investments & Acquisitions
Aditor
& 10 more
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Acquired by
Giant Interactive Group
(Jul 30, 2016)
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IPO & Listings of Playtika
Playtika is a publicly listed company on the NASDAQ with ticker symbol PLTK in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Software Development Team
215 people
Data Analysis and Operations Team
43 people
Product Management Team
34 people
Human Resources and Administration
31 people
Leadership Team
27 people
Senior Team
27 people
Monetization Team
27 people
Sales and Marketing
17 people
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Funding Insights of Playtika
Playtika has successfully raised a total of $1.5M across 3 strategic funding rounds. The most recent funding activity was a Post-IPO round of $2.2 billion completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Post-IPO — $2.2B
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First Round
First Round
(01 Jun 2010)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2022 | Amount | Post-IPO - Playtika | Valuation |
investors |
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| Nov, 2019 | Amount | Debt – Conventional - Playtika | Valuation |
investors |
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| Jun, 2010 | Amount | Seed - Playtika | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Playtika
Playtika has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Giant Interactive Group, Joffre Capital and China Oceanwide Holdings Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A global investment firm focused on technology-enabled businesses.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Private equity investments are managed by Yunfeng Capital in China.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Playtika
Playtika has strategically engaged in corporate development activities, having acquired 11 companies. Notable acquisitions include Aditor, Best Fiends and Big Blue Parrot. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Gaming services are provided by Innplay Labs studio.
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2019 | ||||
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Developer of mobile-based multiplayer battle games
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2018 | ||||
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Casual mobile games are developed by SuperPlay studio.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Playtika
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Playtika Comparisons
Competitors of Playtika
Playtika operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zynga, Rovio, Scopely, Jam City and Big Fish Games, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Casual games developer and publisher for mobile and web platforms
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| domain | founded_year | HQ Location |
Mobile game developer specializing in casual games
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| domain | founded_year | HQ Location |
Casual mobile games are developed, published, and operated across platforms.
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| domain | founded_year | HQ Location |
Mobile games are developed and published by Jam City.
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| domain | founded_year | HQ Location |
Developer of mobile and PC-based casual games
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| domain | founded_year | HQ Location |
Developer of mobile-based casual video games
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Playtika
Frequently Asked Questions about Playtika
When was Playtika founded?
Playtika was founded in 2010.
Where is Playtika located?
Playtika is headquartered in Tel Aviv, Israel.
Is Playtika a funded company?
Playtika is a funded company, having raised a total of $1.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jun 01, 2010.
How many employees does Playtika have?
As of Dec 31, 2024, the latest employee count at Playtika is 3,500.
What is the annual revenue of Playtika?
Annual revenue of Playtika is $2.55B as on Dec 31, 2024.
What does Playtika do?
Playtika was founded in 2010 in Tel Aviv, Israel, within the video game development sector. Casual games, including Bingo Blitz, Solitaire Grand Harvest, and Best Fiends, are created by the company for distribution on Facebook, iOS, and Android platforms. Operations focus on mobile and web environments, with revenue generated through in-app advertisements and purchases. The firm operates primarily from its Israeli base.
Who are the top competitors of Playtika?
Is Playtika publicly traded?
Yes, Playtika is publicly traded on NASDAQ under the ticker symbol PLTK.
How many acquisitions has Playtika made?
Playtika has made 11 acquisitions, including Aditor, Best Fiends, and Big Blue Parrot.
Who are Playtika's investors?
Playtika has 6 investors. Key investors include Giant Interactive Group, Joffre Capital, China Oceanwide Holdings Group, Yunfeng Capital, and China Minsheng Trust.
What is Playtika's ticker symbol?
The ticker symbol of Playtika is PLTK on NASDAQ.