About Pledge
Pledge is a company based in London (United Kingdom) founded in 2021 by David De Picciotto, Thomas Lucas, and Andre Mohamed was acquired by Blue Yonder in May 2025. It operates as a SaaS (Software-as-a-Service). Pledge has raised $14.5 million across 2 funding rounds from investors including Blue Yonder, Zinal Growth and Base Partners. The company has 20 employees as of March 31, 2023. Pledge offers products and services including Pledge Platform. Pledge operates in a competitive market with competitors including ZeroNorth, Carbmee, WeNow, SeaRoutes and Fitsol, among others.
- Headquarter London, United Kingdom
- Employees 20 as on 31 Mar, 2023
- Founders David De Picciotto, Thomas Lucas, Andre Mohamed
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Sectors
EnvironmentTransportation, Automotive & Logistics
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Blue Yonder, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$14.5 M (USD)
in 2 rounds
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Latest Funding Round
$10 M (USD), Series A
May 16, 2023
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Investors
Blue Yonder
& 7 more
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Employee Count
20
as on Mar 31, 2023
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Acquired by
Blue Yonder
(May 05, 2025)
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Products & Services of Pledge
Pledge offers a comprehensive portfolio of products and services, including Pledge Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing logistics emissions is provided efficiently.
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Funding Insights of Pledge
Pledge has successfully raised a total of $14.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $10.0M
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First Round
First Round
(10 Jul 2021)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2023 | Amount | Series A - Pledge | Valuation | Zinal Growth | |
| Jul, 2021 | Amount | Seed - Pledge | Valuation | Visionaries Club |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pledge
Pledge has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Blue Yonder, Zinal Growth and Base Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech investments are managed by Zinal Growth, a single-family office.
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Founded Year | Domain | Location | |
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VC firm investing in the US and Brazil
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Founded Year | Domain | Location | |
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ACE Ventures is engaged in venture capital investments globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pledge
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pledge
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pledge Comparisons
Competitors of Pledge
Pledge operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ZeroNorth, Carbmee, WeNow, SeaRoutes and Fitsol, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Solutions to optimize tramp shipping operations are provided.
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| domain | founded_year | HQ Location |
Carbon management software is provided for industrial supply chain decarbonization.
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| domain | founded_year | HQ Location |
Provider of connected driving solutions for increased fuel efficiency
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| domain | founded_year | HQ Location |
Web tool for calculating voyage distances and routes is provided.
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| domain | founded_year | HQ Location |
AI platform for carbon management and supply chain is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pledge
Frequently Asked Questions about Pledge
When was Pledge founded?
Pledge was founded in 2021.
Where is Pledge located?
Pledge is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Pledge?
David De Picciotto is the current CEO of Pledge. They have also founded this company.
Is Pledge a funded company?
Pledge is a funded company, having raised a total of $14.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4.5M, raised on Jul 10, 2021.
How many employees does Pledge have?
As of Mar 31, 2023, the latest employee count at Pledge is 20.
What does Pledge do?
Logistics emissions management is facilitated through a unified platform by Pledge, recently acquired by Blue Yonder, Inc. Solutions for logistics service providers, freight forwarders, carriers, shippers, and enterprises are provided to address Scope 3 emissions. Focus is placed on accurate carbon calculations, reporting, and streamlined supplier data tracking. Sustainable procurement and regulatory compliance in the supply chain sector are supported.
Who are the top competitors of Pledge?
What products or services does Pledge offer?
Pledge offers Pledge Platform.
Who are Pledge's investors?
Pledge has 8 investors. Key investors include Blue Yonder, Zinal Growth, Base Partners, Dirk Reich, and ACE Ventures.
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