About Plumbee
Plumbee is a Media & Entertainment company based in London (United Kingdom) founded in 2011, and was acquired by GSN Games in February 2016. Casino games are developed for mobile and web platforms. Plumbee has raised $16.8 million across 2 funding rounds from investors including Banijay, Idinvest Partners and GSN Games. The company has 22 employees. The company was acqui-hired. Its focus areas include Mobile, Mobile Gaming, Game Developers and Casual. Its legal entity is GSN GAMES UK LIMITED.
Company details
Plumbee was founded in 2011 in London, United Kingdom, as a developer of casino games focused on mobile and web platforms. Operations center on creating slots-based titles, with Mirrorball Slots achieving notable reach on Facebook and mobile devices. By December 2015, over 10 million downloads were recorded across these platforms, alongside more than one million monthly players and 300,000 daily players.
- Headquarters London, United Kingdom
- Employees 22
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
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- Website plumbee.com
- Social LinkedIn X Facebook
- Acquired by GSN Games (Feb 2016)
- Legal Name Gsn Games Uk Limited
- Date of Incorporation 18 Jul, 2011
- Jurisdiction BIRMINGHAM, UNITED KINGDOM
Funding Insights of Plumbee
Plumbee has successfully raised a total of $16.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $14 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.8M
- Total Rounds 2
- Last Round Series B β $14M
- First Round $2.8M
(Mar 2012)
- Investors Count 2
All 2 funding rounds of Plumbee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $14M | Series B | β | Banijay | |
| Mar 2012 | $2.8M | Series A | β | Idinvest Partners | β |
3 investors in total: 3 institutional.
Investors in Plumbee
Plumbee has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Banijay, Idinvest Partners and GSN Games.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are provided to low and middle market companies. | 1997 | idinvest.com | Paris, France | |
Television and multimedia content is created and distributed globally. | 2008 | banijay.com | Paris, France | |
Casino games for mobile and web platforms are developed. | 1999 | gsngames.com | Boston, United States |
Investor details for Plumbee
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of Plumbee
4 dated milestones of Plumbee across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Plumbee is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Series B, of $14.0M.
- Exit Acquired by GSN Games.
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Related news about Plumbee
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Frequently Asked Questions about Plumbee
Plumbee was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Plumbee is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Plumbee is a funded company, having raised a total of $16.8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.8M, raised on Mar 2012.
Plumbee has 22 employees.
Annual revenue of Plumbee is $6.25M as on Mar 31, 2021.
Plumbee was founded in 2011 in London, United Kingdom, as a developer of casino games focused on mobile and web platforms. Operations center on creating slots-based titles, with Mirrorball Slots achieving notable reach on Facebook and mobile devices. By December 2015, over 10 million downloads were recorded across these platforms, alongside more than one million monthly players and 300,000 daily players.
Plumbee has 3 investors. Key investors include Banijay, Idinvest Partners, and GSN Games.
Plumbee operates through Gsn Games Uk Limited.
Yes. Plumbee was acquired by GSN Games in February 2016.

