Plum.io

Waterloo, Canada Founded: 2011 • Age: 15 yrs Acquired By Phenom
Cloud-based AI assessments for talent hiring and retention are provided.
Annual revenue - Latest available
Total funding $12.1M 7 rounds
Employees - Tracked headcount
Investors 12 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About Plum.io

Plum.io is a company based in Waterloo (Canada) founded in 2011 by Neil MacGregor was acquired by Phenom in April 2026. Plum.io has raised $12.08 million across 7 funding rounds from investors including Phenom, Jobs for the Future and BDC. Plum.io offers products and services including PlumThrive and PlumFlourish. Plum.io operates in a competitive market with competitors including Predictive Index, OutMatch, Criteria Corp, Imbellus and Arctic Shores, among others.

  • Headquarter Waterloo, Canada
  • Founders Neil MacGregor
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Plum.Io Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $12.08 M (USD)

    in 7 rounds

  • Latest Funding Round
    $6 M (USD), Series A

    Feb 21, 2023

  • Investors
    Phenom

    & 11 more

  • Employee Count
    Not available
  • Acquired by
    Phenom

    (Apr 28, 2026)

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Products & Services of Plum.io

Plum.io offers a comprehensive portfolio of products and services, including PlumThrive and PlumFlourish.

Product name locked
Category locked
Primary

Platform for enterprise talent analytics and optimization.

Product name locked
Category locked
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Tool for individuals to build personalized career paths.

People of Plum.io

Headcount 10-50
Employee Profiles 7
Employee Profiles
People
Emma Kennedy-Flanagan
Interaction Designer
People
Megan Manels-Murphy
Talent Insights And Research Advisor
People
Neil Macgregor
CPO & Co-Founder
People
Matt James
Head, Design

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Funding Insights of Plum.io

Plum.io has successfully raised a total of $12.08M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Plum.io

Plum.io has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Phenom, Jobs for the Future and BDC.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
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Early-stage venture capital is provided to Canadian technology startups by Real Ventures.
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EduLab Capital Partners is engaged in seed-stage investments in education and workforce technology.
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Investor details for Plum.io

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  • Investor domains
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Investments & Acquisitions by Plum.io

Investments
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Investment portfolio details for Plum.io

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Financial Statements - Plum.io

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Detailed financials for Plum.io

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  • Profit trends
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Plum.Io Comparisons

Plum.io Primary company
Description
Cloud-based AI assessments for talent hiring and retention a...
Location
Waterloo, Canada
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Plum.io

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Competitors of Plum.io

Plum.io operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Predictive Index, OutMatch, Criteria Corp, Imbellus and Arctic Shores, among others.

Company Name Domain Founded year HQ Location Description
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Talent optimization and workforce assessment platform
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Predictive talent analytics are delivered through a cloud-based platform.
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Psychometric assessments are provided for pre-employment screening by recruiters.
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Assessment solutions are provided to evaluate creativity and problem-solving skills.
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AI and gamification are applied in psychometric assessments for employers.
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Detailed competitors of Plum.io

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Latest news on Plum.Io

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Complete news archive for Plum.io

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Frequently Asked Questions about Plum.io

Plum.io was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Plum.io is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.

Plum.io is a funded company, having raised a total of $12.08M across 7 funding rounds to date.

Plum.io was founded in 2011 in Waterloo, Canada, as a cloud-based platform in the HR technology sector. Applicant tracking is supported through AI-driven assessments, including organizational and psychological evaluations. Services encompass matching internal and external talent, facilitating employee training and development, and identifying high-potential individuals. Operations focus on hiring, growth, and retention strategies across organizations.

Plum.io's top competitors include Criteria Corp, OutMatch and Predictive Index.

Plum.io offers PlumThrive and PlumFlourish.

Plum.io has 12 investors. Key investors include Phenom, Jobs for the Future, BDC, Export Development Canada, and Pearson Ventures.

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