About PLUS
PLUS is a company based in San Francisco (United States) founded in 2015 by Jake Heimark and Justin Crunchy Gwin was acquired by Glass House Brands in April 2022. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. PLUS has raised $9.77 million across 18 funding rounds from investors including Canaccord Genuity Group, Glass House Brands and Serruya Private Equity. PLUS has completed 1 acquisition, including GOOD CO-OP. PLUS offers products and services including Classic Gummies, Sleep +CBN Gummies, Functional Gummies, and Solventless Hash Gummies. PLUS operates in a competitive market with competitors including Ferrara, TheMendiCo, CandyRific, Dialed In… and Cheeba Chews, among others.
- Headquarter San Francisco, United States
- Founders Jake Heimark, Justin Crunchy Gwin
- Stage Public
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Plus Products Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9.77 M (USD)
in 18 rounds
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Latest Funding Round
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Investors
Canaccord Genuity Group
& 4 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Glass House Brands
(Apr 29, 2022)
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Products & Services of PLUS
PLUS offers a comprehensive portfolio of products and services, including Classic Gummies, Sleep +CBN Gummies, Functional Gummies, and Solventless Hash Gummies. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Full-spectrum gummies made with solventless rosin for enhancement.
Fast-acting gummies with CBN for better sleep quality.
Plant-based gummies for relief, calm, and functional effects.
Strain-specific gummies with ice-water hash for potent effects.
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Funding Insights of PLUS
PLUS has successfully raised a total of $9.77M across 18 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 18
- Last Round Last Round
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2019 | Amount | Debt – Conventional - PLUS | Valuation |
investors |
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| Jul, 2019 | Amount | Post-IPO - PLUS | Valuation |
investors |
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| Jun, 2019 | Amount | Post-IPO - PLUS | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in PLUS
PLUS has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Canaccord Genuity Group, Glass House Brands and Serruya Private Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in consumer brands are managed by Serruya Private Equity.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Merger and acquisitions advisory firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by PLUS
PLUS has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include GOOD CO-OP. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Brownies without preservatives or artificial ingredients are produced.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - PLUS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Plus Comparisons
Competitors of PLUS
PLUS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ferrara, TheMendiCo, CandyRific, Dialed In… and Cheeba Chews, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Gum and candy brands are produced and distributed by Ferrara.
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| domain | founded_year | HQ Location |
Nutritional gummies are manufactured by TheMendiCo for health support.
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| domain | founded_year | HQ Location |
A brand specializing in high-quality candies for consumers.
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| domain | founded_year | HQ Location |
Cannabis gummies are branded and distributed by Dialed In….
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| domain | founded_year | HQ Location |
Manufactures and supplies lipid-enhanced cannabis edibles to licensed dispensaries.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Plus
Frequently Asked Questions about PLUS
When was PLUS founded?
PLUS was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is PLUS located?
PLUS is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of PLUS?
Jake Heimark is the current CEO of PLUS. They have also founded this company.
Is PLUS a funded company?
PLUS is a funded company, having raised a total of $9.77M across 18 funding rounds to date. The company's 1st funding round was a Post-IPO of $18.73K, raised on Jun 01, 2017.
What does PLUS do?
Cannabis-infused edibles are crafted by PLUS to enhance everyday life. Products including Classic, Sleep, Functional, and Solventless Hash Gummies are made with high-quality ingredients like solventless rosin. These edibles are distributed through over 300 licensed dispensaries and delivery services in California, with recent expansion into Florida. The focus is placed on functional and flavorful cannabis solutions for various consumer needs such as relaxation, sleep improvement, and mood enhancement.
Who are the top competitors of PLUS?
PLUS's top competitors include Ferrara, TheMendiCo and Dialed In….
What products or services does PLUS offer?
PLUS offers Classic Gummies, Sleep +CBN Gummies, Functional Gummies, and Solventless Hash Gummies.
How many acquisitions has PLUS made?
PLUS has made 1 acquisition, including GOOD CO-OP.
Who are PLUS's investors?
PLUS has 5 investors. Key investors include Canaccord Genuity Group, Glass House Brands, Serruya Private Equity, Navy Capital, and The Green Opportunity Funds.