About PLUS
PLUS is a company based in San Francisco (United States) founded in 2015 by Jake Heimark and Justin Crunchy Gwin was acquired by Glass House Brands in April 2022. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. PLUS has raised $9.77 million across 18 funding rounds from investors including Canaccord Genuity Group, Glass House Brands and Serruya Private Equity. PLUS has completed 1 acquisition, including GOOD CO-OP. PLUS offers products and services including Classic Gummies, Sleep +CBN Gummies, Functional Gummies, and Solventless Hash Gummies. PLUS operates in a competitive market with competitors including Ferrara, TheMendiCo, CandyRific, Dialed In… and Cheeba Chews, among others.
- Headquarter San Francisco, United States
- Founders Jake Heimark, Justin Crunchy Gwin
- Stage Public
- SectorsConsumer
- Website category Health · Addictions
- Email••••••••
- Website plusproducts.com
- Social LinkedIn X Facebook Instagram
- Acquired by Glass House Brands (Apr 2022)
- Legal Name Plus Products Inc.
- Total Equity Funding$9.77M (USD)
in 18 rounds
- InvestorsCanaccord Genuity Group
& 4 more
- Investments & Acquisitions
- Acquired byGlass House Brands
(Apr 2022)
Products & Services of PLUS
PLUS offers a comprehensive portfolio of products and services, including Classic Gummies, Sleep +CBN Gummies, Functional Gummies, and Solventless Hash Gummies.
Full-spectrum gummies made with solventless rosin for enhancement.
Fast-acting gummies with CBN for better sleep quality.
Plant-based gummies for relief, calm, and functional effects.
Strain-specific gummies with ice-water hash for potent effects.
Funding Insights of PLUS
PLUS has successfully raised a total of $9.77M across 18 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.77M
- Total Rounds 18
- Investors Count 4
Latest 10 of 18 funding rounds of PLUS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | – | Debt – Conventional | – | – | – |
| Jul 2019 | $74,865 | Post-IPO | – | – | – |
| Jun 2019 | $18,726 | Post-IPO | – | – | – |
| Jun 2019 | $22,917 | Post-IPO | – | – | – |
| Jun 2019 | $1.5M | Post-IPO | – | – | – |
| Apr 2019 | $55,000 | Post-IPO | – | – | – |
| Mar 2019 | $3.23M | Post-IPO | – | – | – |
| Feb 2019 | $19M | Post-IPO | – | – | |
| Dec 2018 | $1.62M | Post-IPO | – | – | – |
| Oct 2018 | $1.53M | Post-IPO | – | – | – |
5 investors in total: 5 institutional.
Investors in PLUS
PLUS has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Canaccord Genuity Group, Glass House Brands and Serruya Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in consumer brands are managed by Serruya Private Equity. | – | serruyaprivateequity.com | Markham, Canada | |
- | – | tgof.ca | - | |
Merger and acquisitions advisory firm | 1950 | canaccordgenuity.com | Toronto, Canada | |
Manages a long/short equity hedge fund for strategic investment opportunities. | 2014 | navycapital.com | New York, United States | |
Cannabis flowers, healthcare products, and related items are offered. | 2015 | glasshousebrands.com | Long Beach, United States |
Investor details for PLUS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PLUS
6 people are tracked at PLUS (3 in leadership, 2 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Jake Heimark | Co-Founder & CEO | Leadership |
Justin Crunchy Gwin | Co-Founder | Leadership |
Lucie Herold | Co-Founder & VP of Sales | Leadership |
Serafino Posa | Non-exec Director | Board & advisors |
Craig Heimark | Exec Chairman & Finance | Board & advisors |
Laurie Campi Brunell | Senior Sales Account Executive | Team |
Complete people profiles for PLUS
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by PLUS
PLUS has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include GOOD CO-OP.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brownies without preservatives or artificial ingredients are produced. | good-coop.com | Sacramento, United States | 2016 | Dec 2018 | $1.53M |
Complete acquisition details for PLUS
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of PLUS
6 dated milestones of PLUS across 7 years, from founding to its latest funding, stage changes and deals.
- Founded PLUS is founded.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires GOOD CO-OP.
- Funding Latest funding round, Debt – Conventional,.
- Exit Acquired by Glass House Brands.
Competitors of PLUS
PLUS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ferrara, TheMendiCo, CandyRific, Dialed In… and Cheeba Chews, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ferrara.com | 1908 | Chicago, United States | – | 3,283 | Gum and candy brands are produced and distributed by Ferrara. | |
| themendico.com | 2019 | Portland, United States | $800,000 | – | Nutritional gummies are manufactured by TheMendiCo for health support. | |
| candyrific.com | 2000 | Louisville, United States | – | 22 | A brand specializing in high-quality candies for consumers. | |
| dialedingummies.com | 2020 | Denver, United States | – | – | Cannabis gummies are branded and distributed by Dialed In…. | |
| cheebachews.com | 2009 | Denver, United States | – | – | Manufactures and supplies lipid-enhanced cannabis edibles to licensed dispensaries. | |
| dansmithscandies.com | 1946 | Brookville, United States | – | – | Offers chocolates, candies, gift baskets, and corporate items through ecommerce. | |
| mountainhighsuckers.com | 2011 | Denver, United States | – | – | Handcrafts THC and CBD infused edibles for pain relief and wellness needs. |
Detailed competitors of PLUS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of PLUS
The website of PLUS (plusproducts.com) receives about 7.4K visits a month and ranks #2,889,746 among all websites worldwide, #3,060 in Addictions.
- Monthly visits7.4K
▼ 0.8% vs previous month
- Unique visitors3.6K
per month
- Global rank#2,889,746
among all websites
- Category rank#3,060
Health · Addictions
- Bounce rate60%
- Pages per visit1.5
- Average visit13 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with PLUS. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kushypunch.com | 100% | – | #2,618,468 | View details | |
elixinol.com | elixinol.com | 94% | – | #1,371,998 | – |
| flowerpowerbotanicals.com | 82% | 9.6K | #2,134,906 | View details | |
hempbombs.com | hempbombs.com | 80% | – | #497,156 | – |
| thcsd.com | 78% | 7.1K | #2,149,967 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PLUS
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Plus
Complete news archive for PLUS
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PLUS
10 companies that operate in the same segment as PLUS (Cannabis Industry & Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Comprehensive management and consulting services for marijuana operations are provided. | 2010 | Culver City, California, United States | USD 202.64 M | USD 140.81 M | – | |
Online e-distributor offering cannabis products for medical purposes | 2013 | Leamington, Ontario, Canada | USD 98.25 M | USD 914.37 M | 2,840 | |
Cannabis-related health and wellbeing products are provided nationally. | 2002 | Chicago, Illinois, United States | – | USD 824.73 M | 4,600 | |
Cannabis plants and products services are provided by AWH. | 2014 | Cambridge, Massachusetts, United States | USD 134.83 M | USD 500.58 M | 2,300 | |
Medical cannabis products for sleep disorders are provided. | 2014 | Baltimore, Maryland, United States | USD 30.85 M | – | – | |
Distributor of cannabis based products | 2018 | Boca Raton, Florida, United States | USD 68.2 M | USD 268.3 M | 1,230 | |
Medical marijuana is produced and distributed by Aurora Cannabis. | 2006 | Edmonton, Alberta, Canada | – | USD 230.07 M | 1,100 | |
Cannabis products for health and wellbeing are developed and provided. | 1996 | Chicago, Illinois, United States | USD 120 M | USD 839.91 M | 3,800 | |
Hemp-based cannabinoid products are produced and distributed by Prima. | 2018 | Santa Monica, California, United States | USD 12.48 M | – | – | |
Platform for managing cannabis manufacturing operations is provided. | 1987 | Toronto, Ontario, Canada | – | USD 110.63 M | 388 |
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Frequently Asked Questions about PLUS
PLUS was founded in 2015 and raised its 1st funding round 2 years after it was founded.
PLUS is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Jake Heimark is the current CEO of PLUS. They have also founded this company.
PLUS is a funded company, having raised a total of $9.77M across 18 funding rounds to date. The company's 1st funding round was a Post-IPO of $1.53M, raised on Jun 2017.
Cannabis-infused edibles are crafted by PLUS to enhance everyday life. Products including Classic, Sleep, Functional, and Solventless Hash Gummies are made with high-quality ingredients like solventless rosin. These edibles are distributed through over 300 licensed dispensaries and delivery services in California, with recent expansion into Florida. The focus is placed on functional and flavorful cannabis solutions for various consumer needs such as relaxation, sleep improvement, and mood enhancement.
PLUS's top competitors include Ferrara, TheMendiCo and Dialed In….
PLUS offers Classic Gummies, Sleep +CBN Gummies, Functional Gummies, and Solventless Hash Gummies.
PLUS has made 1 acquisition, including GOOD CO-OP.
PLUS has 5 investors. Key investors include Canaccord Genuity Group, Glass House Brands, Serruya Private Equity, Navy Capital, and The Green Opportunity Funds.
PLUS operates through Plus Products Inc..
Yes. PLUS was acquired by Glass House Brands in April 2022.