About Pocketbook
Pocketbook is a Technology company based in Sydney (Australia) founded in 2012, and was acquired by Zip in June 2016. Pocketbook is recognized as a personal finance management app in Australia. It operates on a Freemium model. Pocketbook has raised $2.78 million across 2 funding rounds from investors including Zip and Tank Stream Ventures. The company was acqui-hired. Pocketbook offers products and services including Pocketbook App. Its focus areas include Financial Technology and Personal Finance Software. Its legal entity is Pocketbook Australia Pty Ltd. Its competitors include Moneysoft, Humaniti and MoneyBrilliant; 2 of its 3 listed competitors have raised funding.
Company details
Pocketbook is developed as a personal finance management application widely used in Australia. It is designed to help users track their money by securely linking bank accounts, categorizing transactions, and providing budgeting tools. Coverage is provided for over 80 of Australias banking data, ensuring broad accessibility. Solutions are offered to save money through smart spending tips and reminders for bills and subscriptions. The app serves the financial technology sector, focusing on individual financial discipline and savings.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsTechnology
- Website getpocketbook.com
- Social LinkedIn X Facebook
- Acquired by Zip (Jun 2016)
- Legal Name Pocketbook Australia Pty Ltd
Products & Services of Pocketbook
Pocketbook offers a comprehensive portfolio of products and services, including Pocketbook App.
An app for tracking and managing personal finances.
Funding Insights of Pocketbook
Pocketbook has successfully raised a total of $2.78M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.31 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.78M
- Total Rounds 2
- Last Round Series A — $2.31M
- First Round $468,180
(Nov 2013)
- Investors Count 1
All 2 funding rounds of Pocketbook with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $2.31M | Series A | – | – | – |
| Nov 2013 | $468,180 | Angel Round | – | – |
2 investors in total: 2 institutional.
Investors in Pocketbook
Pocketbook has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Zip and Tank Stream Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and Early stage Tech focused VC firm investing in Australia | tankstream.vc | Sydney, Australia | ||
Payment solutions are provided for deferred purchasing by Zip. | 2013 | zip.co | Sydney, Australia |
Investor details for Pocketbook
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Pocketbook
4 dated milestones of Pocketbook across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Pocketbook is founded.
- Funding First funding round of $468K.
- Funding Latest funding round, Series A, of $2.3M.
- Exit Acquired by Zip.
Competitors of Pocketbook
Pocketbook has 3 listed competitors in our database, 2 of them funded. They include Moneysoft, Humaniti and MoneyBrilliant.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| moneysoft.com.au | 2011 | Sydney, Australia | $1.13M | Personal finance is managed via software integrating multiple accounts. | ||
| humaniti.com | 2018 | Sydney, Australia | Account-linked expense management platform for individuals is provided. | |||
| moneybrilliant.com.au | 2011 | Sydney, Australia | $1.5M | Financial wellbeing is supported via account aggregation and spending insights. |
Detailed competitors of Pocketbook
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- Full competitor set
- Operating metrics
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Web traffic of Pocketbook
Websites that share an audience with Pocketbook (getpocketbook.com).
Websites whose visitors overlap most with Pocketbook. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pocketbook-int.com | pocketbook-int.com | 100% | #611,179 | – | |
| itunes.apple.com | 99% | 25.4M | View details | ||
| techau.com.au | 83% | 63.2K | #635,763 | View details | |
refinancemortgage.com | refinancemortgage.com | 79% | – | ||
computerworld.com.au | computerworld.com.au | 77% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Pocketbook
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Pocketbook
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Frequently Asked Questions about Pocketbook
Pocketbook was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Pocketbook is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Pocketbook is a funded company, having raised a total of $2.78M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $468.18K, raised on Nov 2013.
Pocketbook is developed as a personal finance management application widely used in Australia. It is designed to help users track their money by securely linking bank accounts, categorizing transactions, and providing budgeting tools. Coverage is provided for over 80 of Australias banking data, ensuring broad accessibility. Solutions are offered to save money through smart spending tips and reminders for bills and subscriptions. The app serves the financial technology sector, focusing on individual financial discipline and savings.
Pocketbook's top competitors include Moneysoft, Humaniti and MoneyBrilliant.
Pocketbook offers Pocketbook App.
Pocketbook has 2 investors. Key investors include Zip, and Tank Stream Ventures.
Pocketbook operates through Pocketbook Australia Pty Ltd.
Yes. Pocketbook was acquired by Zip in June 2016.