About PolicyMe
PolicyMe is a Financial Services company based in Toronto (Canada) founded in 2018 by Andrew Ostro, Laura McKay, and Jeff McKay. Online platform for comparing individual life insurance quotes is operated. PolicyMe has raised $37.42 million across 7 funding rounds from investors including Securian Financial, SiriusPoint and Consorcio. The company has 2,802 employees. Its chief executive, as recorded, is Andrew Ostro. Its website policyme.com draws about 75 thousand monthly visits. PolicyMe offers products and services including Term Life Insurance, Health and Dental Insurance, and Critical Illness Insurance. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and Life. Its legal entity is SECURIAN FINANCIAL GROUP INC.
Company details
Founded in 2018 and based in Toronto, Canada, PolicyMe functions as an online comparison platform within the insurance sector. Quotes for term life and whole life insurance are sourced from partners including RBC Insurance, Manulife, and Canada Life. Assistance with insurance claims is also provided to users seeking individual coverage options. Operations focus on facilitating access to these services through a digital interface.
- Headquarters Toronto, Canada
- Employees 2,802
- Founders Andrew Ostro, Laura McKay, Jeff McKay
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website policyme.com
- Social LinkedIn X Facebook Instagram
- Legal Name Securian Financial Group Inc
- Total Equity Funding$37.42M (USD)
in 7 rounds
- Latest Funding Round$21.57M (USD), Series B
Apr 2025
- InvestorsSecurian Financial
& 8 more
- Employee Count2,802
Products & Services of PolicyMe
PolicyMe offers a comprehensive portfolio of products and services, including Term Life Insurance, Health and Dental Insurance, and Critical Illness Insurance.
Provides financial protection for family if the policyholder passes away.
Covers expenses not included in provincial healthcare plans.
Offers financial support upon diagnosis of covered serious conditions.
Funding Insights of PolicyMe
PolicyMe has successfully raised a total of $37.42M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $21.57 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.42M
- Total Rounds 7
- Last Round Series B — $21.57M
- First Round $30,000
(Feb 2019)
- Investors Count 9
All 7 funding rounds of PolicyMe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | Debt – Conventional | – | – | ||
| Apr 2025 | $21.57M | Series B | – | Bluecross | |
| Sep 2022 | $13.55M | Series A | – | – | |
| Jul 2022 | $5M | Debt – Conventional | – | – | – |
| Dec 2021 | Seed | – | SiriusPoint | – | |
| Mar 2020 | $2.27M | Seed | – | Consorcio, HCS Capital Partners | – |
| Feb 2019 | $30,000 | Seed | – | Accelerator Centre | – |
9 investors in total: 9 institutional.
Investors in PolicyMe
PolicyMe has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Securian Financial, SiriusPoint and Consorcio.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
HCS Capital is engaged in venture capital investments in technology companies. | hcscapital.com | Miami, United States | ||
| rgax.com | ||||
Startups are built and accelerated in a structured studio environment. | acceleratorcentre.com | Waterloo, Canada | ||
| bluecross.ca | Canada | |||
Financial holding company | 1880 | securian.com | Saint Paul, United States | |
Commercial and residential real estate development services are provided. | 2001 | westdaleproperties.com | Toronto, Canada | |
Diversified insurance and reinsurance services are provided globally from Bermuda. | 1945 | siriuspt.com | Bermuda | |
Diversified insurance carrier | 1996 | consorcio.cl | Las Condes, Chile | |
Offers life, health, dental, and creditor insurance products for individuals and businesses. | 2001 | securiancanada.ca | Toronto, Canada |
Investor details for PolicyMe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PolicyMe
15 people are tracked at PolicyMe (10 in leadership, 5 in team); the tracked headcount is 2,802.
| Name | Role | Group |
|---|---|---|
Andrew Ostro | Co-Founder & CEO | Leadership |
Laura McKay | Co-Founder & President | Leadership |
Jeff McKay | Co-Founder & CTO | Leadership |
Denis Lou, CPA, CA | CFO | Leadership |
Will Bradley | VP Growth | Leadership |
Marc Johnston | VP of Engineering at PolicyMe | Leadership |
Tom Blaikie | Vice President Business Operations | Leadership |
Vanesa Cotlar, MBA | VP People & Culture | Leadership |
Miguel Gentile | VP of Product | Leadership |
Kelly McBroom | Director Of Sales | Leadership |
Shawn Faustino | Senior Operations Analyst | Team |
Eva Zhu | Junior Operations Analyst | Team |
Allison Cribbs | Senior People & Culture Generalist | Team |
Marie Goodell | Marketing Mentor | Team |
Shahin H. | Talent Acquisition | Team |
Complete people profiles for PolicyMe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PolicyMe
3 dated milestones of PolicyMe across 7 years, from founding to its latest funding, stage changes and deals.
- Founded PolicyMe is founded.
- Funding First funding round of $30K.
- Funding Latest funding round, Series B, of $21.6M.
Web traffic of PolicyMe
The website of PolicyMe (policyme.com) receives about 75.4K visits a month and ranks #385,571 among all websites worldwide, #1,984 in Insurance.
- Monthly visits75.4K
▲ 14.1% vs previous month
- Unique visitors29.3K
per month
- Global rank#385,571
among all websites
- Category rank#1,984
Finance · Insurance
- Bounce rate46%
- Pages per visit4.8
- Average visit1 min 57 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with PolicyMe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
policyadvisor.com | policyadvisor.com | 100% | #589,255 | – | |
coverme.com | coverme.com | 95% | #241,967 | – | |
cpp.ca | cpp.ca | 95% | #702,539 | – | |
| canadalife.com | 94% | #10,168 | View details | ||
canadianlic.com | canadianlic.com | 83% | #1,176,247 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PolicyMe
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- Engagement analytics
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Related news about Policyme
Complete news archive for PolicyMe
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Frequently Asked Questions about PolicyMe
PolicyMe was founded in 2018 and raised its 1st funding round 1 year after it was founded.
PolicyMe is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Andrew Ostro is the CEO of PolicyMe, as recorded in our data. They have also founded this company.
PolicyMe is a funded company, having raised a total of $37.42M across 7 funding rounds to date. The company's 1st funding round was a Seed of $30K, raised on Feb 2019.
PolicyMe has 2,802 employees.
Founded in 2018 and based in Toronto, Canada, PolicyMe functions as an online comparison platform within the insurance sector. Quotes for term life and whole life insurance are sourced from partners including RBC Insurance, Manulife, and Canada Life. Assistance with insurance claims is also provided to users seeking individual coverage options. Operations focus on facilitating access to these services through a digital interface.
PolicyMe offers Term Life Insurance, Health and Dental Insurance, and Critical Illness Insurance.
PolicyMe has 9 investors. Key investors include Securian Financial, SiriusPoint, Consorcio, Westdale Properties, and Bluecross.
PolicyMe operates through Securian Financial Group Inc.