Polytag

Deeside, United Kingdom Founded: 2018 • Age: 8 yrs
Packaging is tagged and traced through recycling to generate data.
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About Polytag

Polytag is a company based in Deeside (United Kingdom) founded in 2018 by Phil Sutton Frsa, Alice Rackley, and Brendan O'Neill.. Polytag has raised $3.62 million across 3 funding rounds from investors including Welsh Government, Collateral Good and Knop Investments. Polytag offers products and services including Ecotrace, Polytag UV, Polytag QR, and Polytag Unique QR. Polytag operates in a competitive market with competitors including Primo Water, Essentia Water, Aquasana, EYDAP and BinIt, among others.

  • Headquarter Deeside, United Kingdom
  • Founders Phil Sutton Frsa, Alice Rackley, Brendan O'Neill
  • Sectors
    Environment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Polytag Limited
  • Date of Incorporation 06 Feb, 2018
  • Jurisdiction DEESIDE, FLINTSHIRE, WALES
Operational Areas
Environment → Environmental Management & Pollution Control
Environment → Environmental Management & Pollution Control
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.62 M (USD)

    in 3 rounds

  • Latest Funding Round
    $131.99 K (USD), Grant

    Sep 18, 2024

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Polytag

Polytag offers a comprehensive portfolio of products and services, including Ecotrace, Polytag UV, Polytag QR, and Polytag Unique QR. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tracks packaging from disposal to recycling for businesses.

Uses invisible watermarks to monitor product recycling paths.

Enables QR codes for consumer interaction and tracking.

Provides unique QR codes for specific product monitoring.

People of Polytag
Headcount 1-10
Employee Profiles 6
Employee Profiles
People
Kieran O'Sullivan
Chief Technology Officer
People
Alice Rackley
CEO and Co-founder
People
Brian James Cook
Chief Product Officer
People
Steve Dawson
Chief Financial Officer

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Funding Insights of Polytag

Polytag has successfully raised a total of $3.62M across 3 strategic funding rounds. The most recent funding activity was a Grant round of $131.99 thousand completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Grant — $131,993
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2024 Amount Grant - Polytag Valuation

investors

Mar, 2024 Amount Series A - Polytag Valuation Collateral Good , Knop Ventures
May, 2022 Amount Seed - Polytag Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Polytag

Polytag has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Welsh Government, Collateral Good and Knop Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Collateral Good is recognized as a climate-first venture capital firm focused on sustainable investments.
Founded Year Domain Location
Knop Investments is focused on sustainable investment for future generations.
Founded Year Domain Location
Government services for Wales are delivered through public administration.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Polytag

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Polytag

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Polytag Comparisons

Employees
+
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Competitors of Polytag

Polytag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Primo Water, Essentia Water, Aquasana, EYDAP and BinIt, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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domain founded_year HQ Location
Purified bottled water and dispensers are supplied to customers.
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Manufacturer of alkaline & electrolyzed drinking water bottles
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Home water filtration systems are provided for residential use.
domain founded_year HQ Location
Water management services are provided across Greece.
domain founded_year HQ Location
Provider of AI-based intelligent analytics for waste management
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Polytag

Frequently Asked Questions about Polytag

When was Polytag founded?

Polytag was founded in 2018 and raised its 1st funding round 4 years after it was founded.

Where is Polytag located?

Polytag is headquartered in Deeside, United Kingdom. It is registered at Deeside, Wales, United Kingdom.

Who is the current CEO of Polytag?

Alice Rackley is the current CEO of Polytag. They have also founded this company.

Is Polytag a funded company?

Polytag is a funded company, having raised a total of $3.62M across 3 funding rounds to date.

What does Polytag do?

Polytag was founded in 2018 in Deeside, United Kingdom. Operations are conducted in the packaging technology sector, emphasizing the circular economy. Packaging is tagged with the technology, by which it is traced as it progresses through the recycling process. Data is generated from this tracking to facilitate reductions in virgin plastic consumption. Partnerships have been formed with entities such as Ocado and Blighty Booch for technology implementation.

Who are the top competitors of Polytag?

Polytag's top competitors include Essentia Water, Primo Water and Aquasana.

What products or services does Polytag offer?

Polytag offers Ecotrace, Polytag UV, Polytag QR, and Polytag Unique QR.

Who are Polytag's investors?

Polytag has 3 investors. Key investors include Welsh Government, Collateral Good, and Knop Investments.

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