About Pond5
Pond5 is a Technology company based in Brooklyn (United States) founded in 2006, and was acquired by Shutterstock in May 2022. Royalty-free stock media marketplace. It operates in the Technology and Media & Entertainment sectors. Pond5 has raised $61.5 million across 3 funding rounds from investors including Accel, Shutterstock and FJ Labs. Its website pond5.com draws about 2.1 million monthly visits. Its focus areas include Tech for Film & TV, Filmed Entertainment, Post-Production and Stock Resources. Its competitors include Shutterstock, Fotolia and Depositphotos; 2 of its 3 listed competitors have raised funding.
Company details
Pond5 was founded in 2006 and is based in Brooklyn, United States. The platform operates as a marketplace for royalty-free stock media within the digital content sector. Various assets, including footage, photos, illustrations, music, sound effects, and 3D models, are uploaded by contributors and made available for purchase by buyers worldwide. Transactions are facilitated without licensing restrictions beyond initial royalties.
- Total Equity Funding$61.5M (USD)
in 3 rounds
- Latest Funding Round$61M (USD), Series A
Jul 2014
- InvestorsAccel
& 4 more
- Acquired byShutterstock
(May 2022)
Apps and channels of Pond5
its YouTube channel Pond5 has 48.9K subscribers and 30 videos.
Videos from Pond5
The most watched videos on Pond5's YouTube channel, Pond5 (48.9K subscribers). Click a video to play it here.
More on Pond5.
Funding Insights of Pond5
Pond5 has successfully raised a total of $61.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $61 million completed in July 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.5M
- Total Rounds 3
- Last Round Series A β $61M
- First Round $500,000
(Jun 2008)
- Investors Count 4
All 3 funding rounds of Pond5 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2014 | $61M | Series A | β | Accel | |
| Jun 2014 | Series A | β | FJ Labs | β | |
| Jun 2008 | $500,000 | Seed | β | New York Angels | β |
5 investors in total: 5 institutional.
Investors in Pond5
Pond5 has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, Shutterstock and FJ Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Global investments are made in product-led growth companies. | stripes.co | New York, United States | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Early-stage technology startups are funded by New York Angels network. | newyorkangels.com | New York, United States | ||
Royalty-free images, vectors, video clips, and music are supplied. | 2003 | shutterstock.com | New York, United States |
Investor details for Pond5
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pond5
1 people are tracked at Pond5 (1 in team).
| Name | Role | Group |
|---|---|---|
Tom Bennett | Cofounder & Board Chair | Team |
Complete people profiles for Pond5
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Pond5
4 dated milestones of Pond5 across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Pond5 is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A, of $61.0M.
- Exit Acquired by Shutterstock.
Competitors of Pond5
Pond5 has 3 listed competitors in our database, 2 of them funded. They include Shutterstock, Fotolia and Depositphotos.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shutterstock.com | 2003 | New York, United States | 1,274 | Royalty-free images, vectors, video clips, and music are supplied. | ||
| fotolia.com | 2004 | New York, United States | $225.2M | 15 | Royalty-free stock photo marketplace platform | |
| depositphotos.com | 2009 | Fort Lauderdale, United States | $8M | Stock photos, vectors, and videos are traded via this marketplace. |
Detailed competitors of Pond5
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Pond5
The website of Pond5 (pond5.com) receives about 2.1M visits a month and ranks #22,049 among all websites worldwide, #1,868 in Arts and Entertainment.
- Monthly visits2.1M
▼ 9.4% vs previous month
- Unique visitors1.1M
per month
- Global rank#22,049
among all websites
- Category rank#1,868
Arts and Entertainment · Arts and Entertainment
- Bounce rate34%
- Pages per visit3.9
- Average visit2 min 11 sec
- DevicesDesktop 51% Β· Mobile 49%
Websites whose visitors overlap most with Pond5. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
videoblocks.com | videoblocks.com | 100% | β | ||
| freepik.com | 87% | 106.4M | #259 | View details | |
| audiojungle.net | 85% | 994.7K | #51,385 | View details | |
| soundsnap.com | 82% | #50,708 | View details | ||
| redbubble.com | 74% | 18.8M | #2,039 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Pond5
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- 40 similar websites
- Audience overlap
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Top companies in Video Creation Tools
3 companies that operate in the same segment as Pond5 (Video Creation Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered tools for video creation from text prompts are offered. | 2017 | San Francisco, California, United States | USD 57.66 M | |||
AI tools for multimodal world simulations are developed. | 2018 | New York, New York, United States | USD 859.5 M | |||
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Related news about Pond5
Complete news archive for Pond5
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Frequently Asked Questions about Pond5
Pond5 was founded in 2006 and raised its 1st funding round 2 years after it was founded.
Pond5 is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Pond5 is a funded company, having raised a total of $61.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jun 2008.
Pond5 was founded in 2006 and is based in Brooklyn, United States. The platform operates as a marketplace for royalty-free stock media within the digital content sector. Various assets, including footage, photos, illustrations, music, sound effects, and 3D models, are uploaded by contributors and made available for purchase by buyers worldwide. Transactions are facilitated without licensing restrictions beyond initial royalties.
Pond5's top competitors include Depositphotos, Shutterstock and Fotolia.
Pond5 has 5 investors. Key investors include Accel, Shutterstock, FJ Labs, Stripes, and New York Angels.
Yes. Pond5 was acquired by Shutterstock in May 2022.
The website of Pond5 receives about 2.1 million visits a month and ranks #22,049 among all websites worldwide.

