About Populix
Populix is a company based in Jakarta (Indonesia) founded in 2018 by Jonathan Benhi, Timothy Astandu, and Eileen Kamtawijoyo.. Populix has raised $14.2 million across 5 funding rounds from investors including UBS, McKinsey and MSW Ventures. Populix operates in a competitive market with competitors including Milieu, Crowdtap, Qmee, e-Rewards and Mobijob, among others.
- Headquarter Jakarta, Indonesia
- Founders Jonathan Benhi, Timothy Astandu, Eileen Kamtawijoyo
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$14.2 M (USD)
in 5 rounds
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Latest Funding Round
$4.3 M (USD), Series B
Apr 15, 2025
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Investors
UBS
& 12 more
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Employee Count
Employee Count
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Funding Insights of Populix
Populix has successfully raised a total of $14.2M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $4.3 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $4.3M
- First Round First Round
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Series B - Populix | Valuation | MSW Ventures | |
| Jun, 2022 | Amount | Series A - Populix | Valuation | Intudo Ventures , Acrew Capital | |
| Apr, 2021 | Amount | Seed - Populix | Valuation | Intudo Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Populix
Populix has secured backing from 13 investors, including venture fund and institutional investors. Prominent investors backing the company include UBS, McKinsey and MSW Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on tech startups in Southeast Asia.
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Founded Year | Domain | Location | |
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Early-stage tech startups in Indonesia are funded by Intudo Ventures.
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Founded Year | Domain | Location | |
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Early-stage companies are funded by this venture capital firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Populix
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Populix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Populix Comparisons
Competitors of Populix
Populix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Milieu, Crowdtap, Qmee, e-Rewards and Mobijob, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Market research and consumer insights services are provided by Milieu.
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| domain | founded_year | HQ Location |
Social influence marketing platform connecting brands and consumers.
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| domain | founded_year | HQ Location |
App-based online platform offering rewards
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| domain | founded_year | HQ Location |
Paid surveys are conducted online to earn redeemable currency.
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| domain | founded_year | HQ Location |
Mobile app for store compliance and monitoring
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Populix
Frequently Asked Questions about Populix
When was Populix founded?
Populix was founded in 2018.
Where is Populix located?
Populix is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Who is the current CEO of Populix?
Timothy Astandu is the current CEO of Populix. They have also founded this company.
Is Populix a funded company?
Populix is a funded company, having raised a total of $14.2M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Jun 28, 2018.
What does Populix do?
Populix was founded in 2018 in Jakarta, Indonesia, as a platform in the market research sector. Software is provided to connect researchers with participants for surveys, market studies, personal projects, and academic work. Brands, concepts, and products are tested through this service, with rewards given to participants. An application is available on the Google Play Store and App Store for user access.
Who are the top competitors of Populix?
Who are Populix's investors?
Populix has 13 investors. Key investors include UBS, McKinsey, MSW Ventures, Intudo Ventures, and Altos Ventures Management.