About Postcard
Postcard is a Consumer company based in Bengaluru (India) founded in 2019 by Ashish Ashok Nichani and Sudarsan Metla Srihari, and was acquired by Wingreens World in April 2022. It operates as an extruded snacks are manufactured and branded by Postcard. Postcard has raised $1.14 million across 2 funding rounds from investors including Angel List, Wingreens World and Wellfound. The company has 6 employees. Postcard was last valued at $3.28 million in October 2020. Its chief executive is Ashish Ashok Nichani. Its Indian entity Dharmya Business Ventures Private Limited reported revenue of ₹1.57 Cr. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include natch, Priniti Foods, Frylo, The Mumum and Kindaba and 1 more; 5 of its 6 listed competitors have raised funding.
Company details
Postcard was established in 2019 in Bengaluru, India, as a brand specializing in extruded snacks within the food industry. Operations are centered on production and distribution of these snack products. The company is led by co-founders Ashish Ashok Nichani, serving as CEO, and Sudarsan Metla Srihari, as COO. Focus remains on the Indian market, with activities based in Bengaluru.
- Headquarters Bengaluru, India
- Employees 6
- Founders Ashish Ashok Nichani, Sudarsan Metla Srihari
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website thepostcard.in
- Social LinkedIn Facebook
- Acquired by Wingreens World (Apr 2022)
- Legal Name Dharmya Business Ventures Private Limited
- Date of Incorporation 15 May, 2019
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹1.57 Cr
FY 2024 · -76% YoY
- Net Loss-₹2.48 Cr
FY 2024
- EBITDA₹1.28 Cr
FY 2024 · 82% margin
- Total Equity Funding$1.14M (USD)
in 2 rounds
- Latest Funding Round$558.91K (USD), Seed
Oct 2020
- InvestorsAngel List
& 22 more
- Employee Count6
- Acquired byWingreens World
(Apr 2022)
Associated legal entities of Postcard
Postcard operates through Dharmya Business Ventures Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Dharmya Business Ventures Private Limited CIN U15549HR2019PTC108701 | Active | 15 May 2019 | Gurugram, Haryana | ₹1.6 Cr | 6 | 2 | View details |
Funding Insights of Postcard
Postcard has successfully raised a total of $1.14M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $558.91 thousand completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.14M
- Total Rounds 2
- Last Round Seed — $558,911
- First Round $585,006
(Jul 2019)
- Investors Count 22
All 2 funding rounds of Postcard with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $558,911 | Seed | $3.28M | Sauce, Matterhorn Projects | |
| Jul 2019 | $585,006 | Seed | $2.34M | Sauce |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2020 | $3.28M | •••••••• |
| Jul 2019 | $2.34M | •••••••• |
Last known valuation $3.28M (Oct 2020). 23 investors in total: 9 institutional and 14 angel.
Investors in Postcard
Postcard has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Angel List, Wingreens World and Wellfound.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in early-stage consumer brand sectors | – | sauce.vc | Delhi, India | |
Venture capital fund investing in early-stage tech startups | – | logxventurepartner.tcc.mode | - | |
Private equity firm focused on multiple sectors | – | beelineimpex.tcc.mode | Mumbai, India | |
Venture capital firm investing in early-stage startups in technology sectors. | 2014 | axilor.com | Bengaluru, India | |
Startup jobs are connected to individuals via a dedicated platform. | 2013 | wellfound.com | New York, United States | |
Online brokerage services for residential properties are provided. | – | rsestates.tcc.mode | Delhi, India | |
Limited information on core activities is available. | – | matterhornprojects.tcc.mode | Bengaluru, India | |
Alternative investment platform for startups and investors is operated. | 2010 | angellist.com | San Francisco, United States | |
Multi-category food products are distributed via an internet-first brand. | 2011 | wingreensworld.com | Gurugram, India | |
SD Soumyakant Dash | - | – | unknown_777ebce7945544bb9 | - |
Investor details for Postcard
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Board of directors of Dharmya Business Ventures Private Limited (Postcard)
Dharmya Business Ventures Private Limited is the primary company behind Postcard. The board of Dharmya Business Ventures Private Limited currently have 2 directors; the longest-serving is Arjun Srivastava, appointed in 2022. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arjun Srivastava DIN 03473926 | Director | 26 Apr 2022 | 4 yrs 5 mo | Dharmya Business Ventures Private Limited |
| Anju Chaudhri Srivastava DIN 03523822 | Director | 26 Apr 2022 | 4 yrs 5 mo | Dharmya Business Ventures Private Limited |
People of Postcard
2 people are tracked at Postcard (2 in leadership); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Sudarsan Metla Srihari | Co-Founder & COO | Leadership |
Complete people profiles for Postcard
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Financials of Postcard
Figures of Dharmya Business Ventures Private Limited, the primary company behind Postcard, for FY 2024. Revenue was ₹1.57 Cr (-76% year on year). Net loss was -₹2.48 Cr. EBITDA was ₹1.28 Cr (82% margin). Revenue has grown at a compounded annual rate of -17% over three years.
- ₹1.57 CrRevenue · FY 2024 · -76% YoY
- -₹2.48 CrNet loss
- ₹1.28 CrEBITDA · 82% margin
- ₹1.4 LakhPaid-up capital
- 6Employees (provident fund records)
- -17%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Dharmya Business Ventures Private Limited are on its company page.
Detailed financial statements for Postcard
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Postcard
5 dated milestones of Postcard across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Postcard is founded.
- Funding First funding round of $585K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $559K.
- Exit Acquired by Wingreens World.
Competitors of Postcard
Postcard has 6 listed competitors in our database, 5 of them funded. They include natch, Priniti Foods, Frylo, The Mumum and Kindaba, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| natchsnacks.com | 2017 | Mumbai, India | $501,213 | 2 | Brand of extruded snacks | |
| prinitifoods.com | 2009 | Sonipat, India | $472,918 | 60 | Extruded namkeen snacks are produced and distributed by Priniti Foods. | |
| frylofoods.com | 1979 | Ahmedabad, India | $4.75M | 171 | Potato-based ready-to-eat Indian snacks are produced and sold by Frylo. | |
| mumumco.com | 2016 | Mumbai, India | $500,000 | – | Snack products are manufactured and marketed under the Mumum brand. | |
| kindaba.com | 2016 | Edinburgh, United Kingdom | $23,727 | 2 | Operates a social networking platform designed for families. | |
| shreeharinamkin.com | 2006 | Rajkot, India | – | 112 | Manufactures traditional Indian namkeen and fryums snacks for distribution and dealership. |
Detailed competitors of Postcard
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Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Postcard (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Related news about Postcard
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Frequently Asked Questions about Postcard
Postcard was founded in 2019.
Postcard is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Ashish Ashok Nichani is the current CEO of Postcard. They have also founded this company.
Postcard is a funded company, having raised a total of $1.14M across 2 funding rounds to date. The company's 1st funding round was a Seed of $585.01K, raised on Jul 2019.
Postcard has 6 employees.
The primary company behind Postcard, Dharmya Business Ventures Private Limited, reported revenue of ₹1.57 Cr for FY 2024, down 76% year on year.
Postcard was established in 2019 in Bengaluru, India, as a brand specializing in extruded snacks within the food industry. Operations are centered on production and distribution of these snack products. The company is led by co-founders Ashish Ashok Nichani, serving as CEO, and Sudarsan Metla Srihari, as COO. Focus remains on the Indian market, with activities based in Bengaluru.
Postcard's top competitors include Priniti Foods, Frylo and The Mumum.
Postcard has 23 investors. Key investors include Angel List, Wingreens World, Wellfound, Axilor Ventures, and Sauce.
The valuation of Postcard is $3.28M as of Oct 2020.
Postcard operates through Dharmya Business Ventures Private Limited.
Yes. Postcard was acquired by Wingreens World in April 2022.