About Poup
Poup is a Retail company based in Brasilia (Brazil) founded in 2012, and was acquired by Digio in June 2017. Brazils Rebates Website. Poup has raised $44.84 thousand across 1 funding round from investors including Digio. The company was acqui-hired. Its focus areas include Coupons and Deals, Rewards & Cashback, Online and Horizontal.
Company details
Founded in 2012 in Brasilia, Brazil, Poup operates in the e-commerce sector as a rebates platform. Partnerships are maintained with online stores in Brazil and internationally, including Americanas, Ponto Frio, Netshoes, Dafiti, TAM, Booking, and AliExpress. Commissions from facilitated sales are split with consumers, enabling cashback accumulation starting at R30. A collaboration with UNICEF allows accumulated funds to be donated for childrens healthcare, protection, and education.
- Headquarters Brasilia, Brazil
- Stage Acquired
- SectorsRetail
- Website poup.com.br
- Social LinkedIn X Facebook
- Acquired by Digio (Jun 2017)
Funding Insights of Poup
Poup has successfully raised a total of $44.84K through 1 strategic funding round. The most recent funding activity was a Seed round of $44.84 thousand completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $44,840
- Total Rounds 1
- Last Round Seed — $44,840
- First Round $44,840
(Oct 2013)
All 1 funding rounds of Poup with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $44,840 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Poup
Poup has secured backing from 1 investor. Prominent investors backing the company include Digio.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mobile platform offering credit cards | 2016 | digio.com.br | Sao Paulo, Brazil |
Investor details for Poup
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Poup
3 dated milestones of Poup across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Poup is founded.
- Funding First funding round of $45K.
- Exit Acquired by Digio.
Web traffic of Poup
Websites that share an audience with Poup (poup.com.br).
Websites whose visitors overlap most with Poup. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| meliuz.com.br | 46% | 7M | #9,974 | View details |
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Frequently Asked Questions about Poup
Poup was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Poup is headquartered in Brasilia, Brazil. It is registered at Brasilia, Distrito Federal, Brazil.
Poup is a funded company, having raised a total of $44.84K across 1 funding round to date. The company's 1st funding round was a Seed of $44.84K, raised on Oct 2013.
Founded in 2012 in Brasilia, Brazil, Poup operates in the e-commerce sector as a rebates platform. Partnerships are maintained with online stores in Brazil and internationally, including Americanas, Ponto Frio, Netshoes, Dafiti, TAM, Booking, and AliExpress. Commissions from facilitated sales are split with consumers, enabling cashback accumulation starting at R30. A collaboration with UNICEF allows accumulated funds to be donated for childrens healthcare, protection, and education.
Poup has 1 investor. Key investors include Digio.
Yes. Poup was acquired by Digio in June 2017.