About Power Crunch
Power Crunch is a company based in Irvine (United States) founded in 2003 by Kevin Lawrence was acquired by Ferrero in January 2025. Power Crunch offers products and services including Original Protein Bars, Pro Protein Bars, Kids Protein Bars, and Protein Crisps. Power Crunch operates in a competitive market with competitors including Bobo’s Oat Bars, Clio Snacks, Honey Mama's, Dang Foods and Crunchsters, among others.
Products & Services of Power Crunch
Power Crunch offers a comprehensive portfolio of products and services, including Original Protein Bars, Pro Protein Bars, Kids Protein Bars, and Protein Crisps.
Bars with 12-14g protein for everyday nutrition.
Bars containing 20g protein for advanced dietary needs.
Child-friendly bars with 10-11g protein per serving.
Crisps offering 10g protein in flavors like cheddar and BBQ.
Investors in Power Crunch
Power Crunch has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ferrero.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Branded confectionery products including chocolates and spreads are manufactured. | 1946 | ferrero.com | Luxembourg, Luxembourg |
Investor details for Power Crunch
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People of Power Crunch
18 people are tracked at Power Crunch (4 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Kevin Lawrence | Founder & CEO | Leadership |
Richard Dungan | Sr. VP Sales | Leadership |
Olga Briceno | Director Of Marketing | Leadership |
Clayton Spires | Senior Vice President Production & Logistics | Leadership |
Jasmine Grenfell | Brand Ambassador | Team |
Jessica Salem | Key Account Manager | Team |
Cary Briganti | National Sales Manager | Team |
Carlos Mayorquin Molina | Supply Chain Coordinator | Team |
Cassandra Angerosa | Graphic Designer | Team |
Mindy Miniconzi | Trade And Shopper Marketing Manager | Team |
Lindsey Cynewski | Key Account Manager | Team |
Mena Ibrahim | Ecommerce Marketing Manager | Team |
Ada Heh | Senior Supply Chain Manager | Team |
Haley Cada | District Marketing Manager | Team |
Thomas Slawinski | National Sales Manager | Team |
Mark Esteban | National Sales Manager | Team |
Kelly Drukker | Logistics Coordinator | Team |
Kane Markley | Lifestyle Sampler For Power Crunch | Team |
Complete people profiles for Power Crunch
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Timeline of Power Crunch
2 dated milestones of Power Crunch across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Power Crunch is founded.
- Exit Acquired by Ferrero.
Competitors of Power Crunch
Power Crunch operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bobo’s Oat Bars, Clio Snacks, Honey Mama's, Dang Foods and Crunchsters, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eatbobos.com | 2005 | Boulder, United States | $13.5M | 14 | Vegan hand-baked granola bars are produced and distributed nationwide. | |
| cliosnacks.com | 2015 | Roselle Park, United States | $35.81M | – | Gluten-free snack bars in various flavors are produced and sold. | |
| honeymamas.com | 2012 | Portland, United States | $19.33M | – | Honey-cocoa bars are produced and marketed using natural ingredients. | |
| dangfoods.com | 2011 | Berkeley, United States | $7.8M | – | Brand of energy bars | |
| crunchsters.com | 2015 | Boulder, United States | $2.58M | – | Organic snack bars are produced and sold by Crunchsters. | |
| belliwelli.com | 2020 | Los Angeles, United States | $15.39M | – | Brand of bars | |
| one1brands.com | 2004 | Denver, United States | – | – | Protein bar brand | |
| eatyour.coffee | 2015 | Chicago, United States | $5.16M | – | Coffee bars in various flavors are produced and sold nationwide. | |
| junklessfoods.com | 2011 | Portage, United States | $150,000 | – | Manufactures and sells granola bars and cookies | |
| reddbar.com | 2014 | Portland, United States | $5.44M | – | Energy bar products are manufactured and marketed by Redd Bar. |
Detailed competitors of Power Crunch
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Web traffic of Power Crunch
The website of Power Crunch (powercrunch.com) receives about 21.8K visits a month.
- Monthly visits21.8K
▲ 25.5% vs previous month
Websites whose visitors overlap most with Power Crunch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gloriajeans.com | 100% | – | #1,319,301 | View details | |
| blendtec.com | 92% | 73.2K | #441,103 | View details | |
nestlecrunch.com | nestlecrunch.com | 77% | – | – | – |
| crunchpak.com | 77% | 680.7K | #3,639,800 | View details | |
| perfectsnacks.com | 74% | 175.9K | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Power Crunch
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- 23 similar websites
- Audience overlap
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Latest news on Power Crunch
Complete news archive for Power Crunch
Full article history, source details, and older brand coverage require an active premium plan.
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Power Crunch
10 companies that operate in the same segment as Power Crunch (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Power Crunch
Power Crunch was founded in 2003.
Power Crunch is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Kevin Lawrence is the current CEO of Power Crunch. They have also founded this company.
Power Crunch was founded in 2003 in Irvine, United States, and operates within the food sector focusing on energy bars. Products such as bars flavored with peanut, cashew, and others are manufactured. Distribution occurs primarily in California through independent stores and online channels. The company is led by founder and CEO Kevin Lawrence.
Power Crunch's top competitors include ONE Brands, BelliWelli and Bobo’s Oat Bars.
Power Crunch offers Original Protein Bars, Pro Protein Bars, Kids Protein Bars, and Protein Crisps.
Power Crunch has 1 investor. Key investors include Ferrero.
Yes. Power Crunch was acquired by Ferrero in January 2025.

