About PreciTaste
PreciTaste is a Consumer company based in New York (United States) founded in 2012 by Laura Stork-Wersborg. Provider of cloud and computer vision-based solutions for the food industry. It operates in the Consumer and Technology sectors. PreciTaste has raised $53.26 million across 4 funding rounds from investors including Melitas Ventures, Cleveland Avenue and EHI. PreciTaste offers products and services including Prep Assistant, Planner Assistant, Station Assistant, ROI Calculator, and Tracking & Reporting. Its focus areas include High Tech, IoT Applications, Industry Specific and Food and Beverage. Its competitors include Toast, Olo and Zenput; 3 of its 3 listed competitors have raised funding.
Company details
PreciTaste was founded in 2012 and is headquartered in New York, United States. Cloud-based software utilizing computer vision and AI is offered to the food industry, particularly for restaurant operations. Management of sales, marketing, and business activities is supported through features such as food preparation guidance, order management, demand forecasting, drive-thru optimization, freshness tracking, and remote monitoring. Reporting and operational actions are handled via cloud infrastructure.
- Headquarters New York, United States
- Founders Laura Stork-Wersborg
- SectorsConsumerTechnology
- Email••••••••
- Phone•••• ••••
- Website precitaste.com
- Social LinkedIn X YouTube
- Total Equity Funding$53.26M (USD)
in 4 rounds
- InvestorsMelitas Ventures
& 4 more
Products & Services of PreciTaste
PreciTaste offers a comprehensive portfolio of products and services, including Prep Assistant, Planner Assistant, Station Assistant, ROI Calculator, and Tracking & Reporting.
Automates daily ingredient preparation based on demand forecasts
Handles planning and automation for kitchen operations
Uses vision AI to enhance grilling and baking tasks
Analyzes data to measure operational efficiency gains
Monitors kitchen performance and waste reduction
Apps and channels of PreciTaste
its YouTube channel PreciTaste has 52 subscribers and 27 videos.
Videos from PreciTaste
The most watched videos on PreciTaste's YouTube channel, PreciTaste (52 subscribers). Click a video to play it here.
More on PreciTaste.
Funding Insights of PreciTaste
PreciTaste has successfully raised a total of $53.26M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.26M
- Total Rounds 4
- First Round $22.91M
(Mar 2022)
- Investors Count 5
All 4 funding rounds of PreciTaste with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2026 | Debt – Conventional | – | – | ||
| May 2024 | $6.36M | Series A | – | – | – |
| Aug 2022 | $24M | Series A | – | Melitas Ventures, Cleveland Avenue | |
| Mar 2022 | $22.91M | Series A | – | – | – |
5 investors in total: 5 institutional.
Investors in PreciTaste
PreciTaste has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Melitas Ventures, Cleveland Avenue and EHI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| melitasventures.com | ||||
Growth investments are made in people-driven hospitality companies. | 2016 | ehi.fund | New York, United States | |
PE firm invests in the US | monogramcapital.com | Beverly Hills, United States | ||
| round2cap.com | ||||
Cleveland Avenue is engaged in venture capital investments globally. | clevelandavenue.com | Chicago, United States |
Investor details for PreciTaste
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People of PreciTaste
20 people are tracked at PreciTaste (9 in leadership, 3 in board & advisors, 8 in team).
| Name | Role | Group |
|---|---|---|
Laura Stork-Wersborg | Co-Founder | Leadership |
Kris Bartel | VP, Revenue | Leadership |
Ingo Stork-Wersborg | CEO & Co-Founder | Leadership |
Sav Mcbride | Director, Communications | Leadership |
Leo Sutor-Wernich | Operations Manager & Head of PreciTaste India | Leadership |
Hauke Feddersen | VP, Operations | Leadership |
Bhoomi Desai | Director, IoT | Leadership |
Mathias Sundholm | Head of Artificial Intelligence | Leadership |
Frederik Born | VP, Engineering | Leadership |
Michael Steib | Director | Board & advisors |
James Floyd | Director | Board & advisors |
Scott Richardson | Director | Board & advisors |
Caroline D'souza | Senior QA Engineer | Team |
Deepika Singh | Human Resources - Generalist And Admin | Team |
Shakur AL Islam | Software Engineer | Team |
Alexander Reidiess | Account Executive | Team |
Charlie Pynnonen | Senior Engineer - Project Manager | Team |
Alaeddin Abdellaoui | Machine Learning Engineer | Team |
Alexander Indig | Senior Engineer - Project Manager | Team |
Lukas PokhreI | BI / Data Analyst | Team |
Complete people profiles for PreciTaste
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of PreciTaste
3 dated milestones of PreciTaste across 14 years, from founding to its latest funding, stage changes and deals.
- Founded PreciTaste is founded.
- Funding First funding round of $22.9M.
- Funding Latest funding round, Debt – Conventional,.
Competitors of PreciTaste
PreciTaste has 3 listed competitors in our database, 3 of them funded. They include Toast, Olo and Zenput.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| olo.com | 2005 | New York, United States | $73.61M | 39 | Olo is recognized as a restaurant technology platform provider. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. |
Detailed competitors of PreciTaste
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of PreciTaste
The website of PreciTaste (precitaste.com) receives about 8.2K visits a month.
- Monthly visits8.2K
▲ 12.3% vs previous month
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as PreciTaste (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Precitaste
Complete news archive for PreciTaste
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Frequently Asked Questions about PreciTaste
PreciTaste was founded in 2012 and raised its 1st funding round 10 years after it was founded.
PreciTaste is headquartered in New York, United States. It is registered at New York, New York, United States.
PreciTaste is a funded company, having raised a total of $53.26M across 4 funding rounds to date. The company's 1st funding round was a Series A of $22.91M, raised on Mar 2022.
PreciTaste was founded in 2012 and is headquartered in New York, United States. Cloud-based software utilizing computer vision and AI is offered to the food industry, particularly for restaurant operations. Management of sales, marketing, and business activities is supported through features such as food preparation guidance, order management, demand forecasting, drive-thru optimization, freshness tracking, and remote monitoring. Reporting and operational actions are handled via cloud infrastructure.
PreciTaste offers Prep Assistant, Planner Assistant, Station Assistant, ROI Calculator, and Tracking & Reporting.
PreciTaste has 5 investors. Key investors include Melitas Ventures, Cleveland Avenue, EHI, Monogram Capital Partners, and Round2 Capital Partners.