About Premier Inn
Premier Inn is a company based in Dunstable (United Kingdom) founded in 1987 by Whitbread, and was acquired by Standard Life in August 2017. Budget-friendly hotel accommodations and services are provided across the UK. Premier Inn has raised $9.1 million across 1 funding round from investors including LXi REIT and Standard Life. Premier Inn has completed 1 acquisition, including AZIMUT Hotels. Its chief executive, as recorded, is Alison Brittain. Its website premierinn.com draws about 8.2 million monthly visits. Premier Inn offers products and services including Hotel Rooms, Premier Inn Breakfast, Premier Plus Rooms, and Family Rooms.
Company details
Premier Inn was founded in 1987 in Dunstable, United Kingdom, operating within the hospitality sector. Budget hotel rooms, including family options and those with extra amenities, are offered at various locations. On-site restaurants deliver food and beverage services. Online booking systems support business travel, alongside packages for leisure and other trips. Operations emphasize clean facilities and comfortable beds for guests.
- Headquarters Dunstable, United Kingdom
- Founders Whitbread
- Stage Acquired
- Website category Travel and Tourism · Accommodation and Hotels
- Phone•••• ••••
- Website premierinn.com/gb/en/home.html
- Social LinkedIn X Facebook Instagram
- Acquired by Standard Life (Aug 2017)
- Annual Revenue$3.22 M (USD)-58as on Mar 31, 2021
- Net Profit-$8.35 M (USD)-1as on Mar 31, 2021
- Total Equity Funding$9.1M (USD)
in 1 rounds
- Latest Funding Round$9.1M (USD), Series A
Nov 2017
- InvestorsLXi REIT
& 1 more
- Investments & Acquisitions
- Acquired byStandard Life
(Aug 2017)
Products & Services of Premier Inn
Premier Inn offers a comprehensive portfolio of products and services, including Hotel Rooms, Premier Inn Breakfast, Premier Plus Rooms, and Family Rooms.
Comfortable rooms with en-suite bathrooms and TV
Tempting breakfast dishes for hotel guests
Enhanced rooms with more comfort and connectivity
Rooms with beds for families and cots for babies
Funding Insights of Premier Inn
Premier Inn has successfully raised a total of $9.1M through 1 strategic funding round. The most recent funding activity was a Series A round of $9.1 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.1M
- Total Rounds 1
- Last Round Series A — $9.1M
- First Round $9.1M
(Nov 2017)
- Investors Count 1
All 1 funding rounds of Premier Inn with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $9.1M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Premier Inn
Premier Inn has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include LXi REIT and Standard Life.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Real estate investment services are provided through a REIT structure. | 2017 | lxireit.com | Eastleigh, United Kingdom | |
Retirement and pension investments are managed by the firm. | 1825 | standardlife.co.uk | Edinburgh, United Kingdom |
Investor details for Premier Inn
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People of Premier Inn
8 people are tracked at Premier Inn (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Whitbread | Founder | Leadership |
Alison Brittain | CEO | Leadership |
Dominic Paul | CEO | Leadership |
Michael Woodward | Multi- Site Hotel Manager | Team |
David Brown | Triple Site Hotel Manager (lake District) | Team |
Ross Hunt | Hotel Manager | Team |
Akshay Agarwal | Regional Operations Manager | Team |
Oliver Brown | Duty Manager | Team |
Complete people profiles for Premier Inn
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Investments & Acquisitions by Premier Inn
Premier Inn has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AZIMUT Hotels.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Standalone hotels and resorts are operated by AZIMUT Hotels. | azimuthotels.com | Moscow, Russia | 2006 | Jan 2025 | •••• |
Complete acquisition details for Premier Inn
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Timeline of Premier Inn
4 dated milestones of Premier Inn across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Premier Inn is founded.
- Exit Acquired by Standard Life.
- Funding First funding round of $9.1M.
- Acquisition Acquires AZIMUT Hotels.
Web traffic of Premier Inn
The website of Premier Inn (premierinn.com) receives about 8.2M visits a month and ranks #8,174 among all websites worldwide, #214 in Accommodation and Hotels.
- Monthly visits8.2M
▲ 20.1% vs previous month
- Unique visitors2.7M
per month
- Global rank#8,174
among all websites
- Category rank#214
Travel and Tourism · Accommodation and Hotels
- Bounce rate42%
- Pages per visit3.6
- Average visit3 min 40 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Premier Inn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| travelodge.co.uk | 100% | 5.6M | #11,899 | View details | |
trivago.co.uk | trivago.co.uk | 67% | #12,616 | – | |
| easyhotel.com | 65% | 304.4K | #174,145 | View details | |
| laterooms.com | 65% | 662K | #63,048 | View details | |
hotels.uk.com | hotels.uk.com | 63% | #136,709 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Premier Inn
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Related news about Premier Inn
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Frequently Asked Questions about Premier Inn
Premier Inn was founded in 1987 and raised its 1st funding round 30 years after it was founded.
Premier Inn is headquartered in Dunstable, United Kingdom.
Alison Brittain is the CEO of Premier Inn, as recorded in our data.
Premier Inn is a funded company, having raised a total of $9.1M across 1 funding round to date. The company's 1st funding round was a Series A of $9.1M, raised on Nov 2017.
Annual revenue of Premier Inn is $3.22M as on Mar 31, 2021.
Premier Inn was founded in 1987 in Dunstable, United Kingdom, operating within the hospitality sector. Budget hotel rooms, including family options and those with extra amenities, are offered at various locations. On-site restaurants deliver food and beverage services. Online booking systems support business travel, alongside packages for leisure and other trips. Operations emphasize clean facilities and comfortable beds for guests.
Premier Inn offers Hotel Rooms, Premier Inn Breakfast, Premier Plus Rooms, and Family Rooms.
Premier Inn has made 1 acquisition, including AZIMUT Hotels.
Premier Inn has 2 investors. Key investors include LXi REIT, and Standard Life.
Yes. Premier Inn was acquired by Standard Life in August 2017.
The website of Premier Inn receives about 8.2 million visits a month and ranks #8,174 among all websites worldwide.