About Premier Performance
Premier Performance is a company based in Rexburg (United States) founded in 1999. Premier Performance has raised $6.38 million across 1 funding round. The company has 338 employees. Premier Performance has completed 1 acquisition, including RallySport Direct. Premier Performance offers products and services including Performance Parts and Wholesale Services.
- Headquarter Rexburg, United States
- Employees 338
- Website premierwd.com
- Social LinkedIn X Facebook
- Legal Name Premier Performance, Llc
- Total Equity Funding$6.38M (USD)
in 1 rounds
- Latest Funding Round$6.38M (USD), Series A
Nov 2017
- Employee Count338
- Investments & Acquisitions
Products & Services of Premier Performance
Premier Performance offers a comprehensive portfolio of products and services, including Performance Parts and Wholesale Services.
Distribution of automotive performance products is conducted by the company for trucks, diesel, and off-road applications.
Wholesale distribution services for automotive parts are provided by the company to dealers and customers.
Funding Insights of Premier Performance
Premier Performance has successfully raised a total of $6.38M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.38 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.38M
- Total Rounds 1
- Last Round Series A — $6.38M
- First Round $6.38M
(Nov 2017)
All 1 funding rounds of Premier Performance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $6.38M | Series A | – | – | – |
People of Premier Performance
13 people are tracked at Premier Performance (1 in leadership, 12 in team); the tracked headcount is 338.
| Name | Role | Group |
|---|---|---|
Rus Michaelson | Chief Executive Officer | Leadership |
Maury McKee | Operations Lead | Team |
Aaron Brown | Assistant Regional Manager (sales) | Team |
Mike Southwick | Senior Account Manager | Team |
Tyrell W. | Purchasing Assistant | Team |
Rhet Rasmussen | Outside Sales Representative | Team |
Jason Kuenkler | Brand Manager | Team |
Roni Walker | Marketing Assistant | Team |
Ryan Goodman | Regional Manager | Team |
Hunter Hardiman | Technical Sales Representative | Team |
Jared Daylong | Tech Sales | Team |
Nicolette Allen | Quality Assurance | Team |
Chelsey Nef | Customer Service REP | Team |
Complete people profiles for Premier Performance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Premier Performance
Premier Performance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include RallySport Direct.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Automotive car parts are manufactured for vehicles. | rallysportdirect.com | Salt Lake, United States | 2003 | Apr 2015 | •••• |
Complete acquisition details for Premier Performance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Premier Performance
3 dated milestones of Premier Performance across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Premier Performance is founded.
- Acquisition Acquires RallySport Direct.
- Funding First funding round of $6.4M.
Web traffic of Premier Performance
The website of Premier Performance (premierwd.com) receives about 15K visits a month.
- Monthly visits15K
▼ 5.5% vs previous month
Websites whose visitors overlap most with Premier Performance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| repairlinkshop.com | 100% | – | #22,478 | View details | |
turn14.com | turn14.com | 92% | – | #112,012 | – |
firstcallonline.com | firstcallonline.com | 86% | – | #11,711 | – |
| puredieselpower.com | 82% | 680.7K | #512,649 | View details | |
usrpc.com | usrpc.com | 80% | – | #2,284,171 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Premier Performance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Premier Performance
Premier Performance was founded in 1999 and raised its 1st funding round 18 years after it was founded.
Premier Performance is headquartered in Rexburg, United States. It is registered at Rexburg, Idaho, United States.
Premier Performance is a funded company, having raised a total of $6.38M across 1 funding round to date. The company's 1st funding round was a Series A of $6.38M, raised on Nov 2017.
Premier Performance has 338 employees.
Premier Performance was founded in 1999 in Rexburg, United States, as a distributor in the automotive aftermarket sector. A wide selection of parts for trucks, off-road vehicles, and performance cars is offered through efficient distribution channels. Strong relationships with vendors and dealers are maintained to support a reliable supply chain. Customer service is emphasized to ensure product quality and availability across the sector.
Premier Performance offers Performance Parts and Wholesale Services.
Premier Performance has made 1 acquisition, including RallySport Direct.
Premier Performance operates through Premier Performance, Llc.