About PREMIUM GROUP
PREMIUM GROUP is a publicly listed company based in Casablanca (Morocco) founded in 1949, and was acquired by Eurazeo in March 2021. Distributor and supplier of construction equipment, materials, supplies and services. Its chief executive, as recorded, is Eric Lefort. PREMIUM GROUP offers products and services including Equipment Rental, After-Sales Service, Certified Reconditioning, and Training Programs. Its focus areas include Real Estate and Construction, Real Estate & Infrastructure Developers and Diversified.
Company details
PREMIUM GROUP is a distributor and supplier of construction equipment, materials, supplies and services. The company offers industrial trucks, cranes, material handling products, tractors etc. for construction, mining, quarrying, industry, agriculture, and others. It is also involved in the import of bearings and transmissions, cycle parts, spare parts for mines and others.
- Headquarters Casablanca, Morocco
- Stage Acquired
- SectorsReal Estate & Construction
- Phone•••• ••••
- Website groupe-premium.com
- Social LinkedIn Facebook YouTube
- Acquired by Eurazeo (Mar 2021)
- Legal Name Societe De Realisations Mecaniques Sa
Products & Services of PREMIUM GROUP
PREMIUM GROUP offers a comprehensive portfolio of products and services, including Equipment Rental, After-Sales Service, Certified Reconditioning, and Training Programs.
Provides rental of industrial equipment for construction and mining
Offers maintenance and support for industrial equipment
Handles reconditioning of used equipment for reuse
Delivers training on equipment operation and safety
Apps and channels of PREMIUM GROUP
its YouTube channel Groupe Premium has 563 subscribers and 27 videos.
Videos from PREMIUM GROUP
The most watched videos on PREMIUM GROUP's YouTube channel, Groupe Premium (563 subscribers). Click a video to play it here.
More on Groupe Premium.
Investors in PREMIUM GROUP
PREMIUM GROUP has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Eurazeo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are managed across multiple sectors. | 1969 | eurazeo.com | Paris, France |
Investor details for PREMIUM GROUP
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People of PREMIUM GROUP
1 people are tracked at PREMIUM GROUP (1 in leadership).
| Name | Role | Group |
|---|---|---|
Eric Lefort | CEO & President | Leadership |
Complete people profiles for PREMIUM GROUP
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IPO & Listings of PREMIUM GROUP
PREMIUM GROUP is a publicly listed company on the CSEMA with ticker symbol SRM in Morocco, operating in the Distribution services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date28 Nov 2006
- Listed onCSEMA: SRM
- Listed entitySociete de Realisations Mecaniques SA
- Exchange sectorDistribution services
- ISINMA0000011595
- Share price449.00 MAD (-2.25% on the day) · 2026-10-12
- Market capitalisation143,679,997.00 MAD
- Price to earnings51.6
- EPS (diluted, trailing year)8.71 MAD
- Volume (last session)35
Financials of PREMIUM GROUP
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2024 | 356.5M MAD | 1.9M MAD | 13.9M MAD |
| 2023 | 313.0M MAD | -8.7M MAD | 7.4M MAD |
| 2022 | 359.7M MAD | 2.7M MAD | 13.3M MAD |
| 2021 | 286.9M MAD | -1.0M MAD | 10.7M MAD |
| 2020 | 247.9M MAD | 3.8M MAD | 14.1M MAD |
Detailed financial statements for PREMIUM GROUP
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Timeline of PREMIUM GROUP
3 dated milestones of PREMIUM GROUP across 72 years, from founding to its latest funding, stage changes and deals.
- Founded PREMIUM GROUP is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Eurazeo.
Web traffic of PREMIUM GROUP
The website of PREMIUM GROUP (groupe-premium.com) receives about 7.2K visits a month.
- Monthly visits7.2K
▼ 23.4% vs previous month
Websites whose visitors overlap most with PREMIUM GROUP. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| solagro.org | 100% | 11.9K | #1,797,027 | View details | |
pressreleasefinder.com | pressreleasefinder.com | 83% | #2,438,486 | – | |
be.sdmo.com | be.sdmo.com | 73% | – | ||
hydrogeotechnique.com | hydrogeotechnique.com | 69% | #11,218,728 | – | |
| groupepremium.com | 31% | 2.1K | #7,427,470 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for PREMIUM GROUP
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about PREMIUM GROUP
PREMIUM GROUP was founded in 1949.
PREMIUM GROUP is headquartered in Casablanca, Morocco.
Eric Lefort is the CEO of PREMIUM GROUP, as recorded in our data.
PREMIUM GROUP is a distributor and supplier of construction equipment, materials, supplies and services. The company offers industrial trucks, cranes, material handling products, tractors etc. for construction, mining, quarrying, industry, agriculture, and others. It is also involved in the import of bearings and transmissions, cycle parts, spare parts for mines and others.
PREMIUM GROUP offers Equipment Rental, After-Sales Service, Certified Reconditioning, and Training Programs.
Yes, PREMIUM GROUP is publicly traded on CSEMA under the ticker symbol SRM.
PREMIUM GROUP has 1 investor. Key investors include Eurazeo.
Yes. PREMIUM GROUP was acquired by Eurazeo in March 2021.