About Pretzels
Pretzels is a company based in Fort Wayne (United States) founded in 1978, and was acquired by The Hershey Company in November 2021. The company has 334 employees. Its chief executive, as recorded, is Steve Huggins. Pretzels offers products and services including Pretzels and Contract Manufacturing. Its legal entity is Pretzels, Inc.
Company details
Manufacturer of pretzels and private label snack products. This company produces a variety of baked snacks, including classic pretzels and innovative filled and seasoned options. They utilize flexible manufacturing processes to create high-quality products for grocery, mass, natural, and club channels. The company partners with customers to develop customized snack products. Their facilities incorporate both traditional baking methods and advanced technology. A dedicated research and development team collaborates with clients on new product development.
- Headquarters Fort Wayne, United States
- Employees 334
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website pretzels-inc.com
- Social LinkedIn
- Acquired by The Hershey Company (Nov 2021)
- Legal Name Pretzels, Inc.
- InvestorsThe Hershey Company
& 1 more
- Employee Count334
- Acquired by
Products & Services of Pretzels
Pretzels offers a comprehensive portfolio of products and services, including Pretzels and Contract Manufacturing.
Classic baked snacks and innovative filled pretzels are produced using unique recipes for premium quality.
Flexible manufacturing processes are offered for creating superior quality private brand snacks.
Funding Insights of Pretzels
- Total Rounds 1
All 1 funding rounds of Pretzels with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Pretzels
Pretzels has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include The Hershey Company and Peak Rock Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Peak Rock Capital is focused on middle-market private investments. | peakrockcapital.com | Austin, United States | ||
Confectionery products including chocolates and snacks are manufactured and distributed. | 1894 | thehersheycompany.com | Hershey, United States |
Investor details for Pretzels
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pretzels
30 people are tracked at Pretzels (10 in leadership, 20 in team); the tracked headcount is 334.
| Name | Role | Group |
|---|---|---|
Steve Huggins | Chairman & CEO | Leadership |
Greg Pearson | Chief Executive Officer | Leadership |
Mike Kaczynski | Vice President of Sales | Leadership |
William Mann II | Senior Vice President of Sales/Board Member | Leadership |
Paul Schaum | Chief Technical Officer | Leadership |
Tami Lupton | Director of Human Resources | Leadership |
Ku Han | Chief Operating Officer | Leadership |
Craig Anderson | Chief Financial Officer | Leadership |
El Alyoune | Director Of Operations | Leadership |
Taylor Aschliman | Director Of Financial Planning And Analysis | Leadership |
Scott Harris | IT Manager | Team |
Hannah Dufor | Training Administrator | Team |
Sterling Davison | Human Resources Coordinator | Team |
Steve Dixon | Senior Facility Service Technician | Team |
Kori-Elle Bright | Communications Specialist | Team |
Wayne Shumate | Extruded Operations Manager | Team |
Paul Yoder | Information Technology Specialist | Team |
Samantha Duncan | Human Resources Generalist | Team |
Chris Sutton | Contractor Through Manpower | Team |
Jeff Dingus | Technical Assurance Manager | Team |
10 more people are available in the full profile.
Complete people profiles for Pretzels
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pretzels
4 dated milestones of Pretzels across 43 years, from founding to its latest funding, stage changes and deals.
- Founded Pretzels is founded.
- Funding First funding round.
- Exit Acquired by Peak Rock.
- Exit Acquired by The Hershey Company.
Web traffic of Pretzels
The website of Pretzels (pretzels-inc.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▼ 11.9% vs previous month
Websites whose visitors overlap most with Pretzels. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kimandscotts.com | 100% | View details | |||
hammondpretzels.com | hammondpretzels.com | 100% | – | ||
pretzels.com | pretzels.com | 77% | #340,960 | – | |
benspretzels.com | benspretzels.com | 77% | #2,694,725 | – | |
wege.com | wege.com | 54% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Pretzels
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Pretzels
Pretzels was founded in 1978 and raised its 1st funding round 40 years after it was founded.
Pretzels is headquartered in Fort Wayne, United States. It is registered at Fort Wayne, Indiana, United States.
Steve Huggins is the CEO of Pretzels, as recorded in our data.
Pretzels has 334 employees.
Manufacturer of pretzels and private label snack products. This company produces a variety of baked snacks, including classic pretzels and innovative filled and seasoned options. They utilize flexible manufacturing processes to create high-quality products for grocery, mass, natural, and club channels. The company partners with customers to develop customized snack products. Their facilities incorporate both traditional baking methods and advanced technology. A dedicated research and development team collaborates with clients on new product development.
Pretzels offers Pretzels and Contract Manufacturing.
Pretzels has 2 investors. Key investors include The Hershey Company, and Peak Rock Capital.
Pretzels operates through Pretzels, Inc..
Yes. Pretzels was acquired by The Hershey Company in November 2021.